AI news and archive

AI 'no substitute' for a fashion designer's creativity

AI is transforming the fashion world but the fast growing technology will never be a replacement for designers' "original creativity", according to the head of a pioneering project. Fashion innovator Calvin Wong has developed the Interactive Design Assistant for Fashion (AiDA) -- the world's first designer-led AI system. It uses...

Fashion Featured

Pinterest launches inclusive body type technology

Pinterest has launched new industry-first body type technology to increase body representation on its social media platform for users living in the UK, Ireland, US, Canada, Australia and New Zealand, ahead of roll out to additional international markets. The first-of-its-kind body type technology will be part of Pinterest’s suite of inclusive AI...

Business

How Fashion Brands are Using AI to Remain Resilient to Market Shifts: Leveraging the Quiet Luxury Trend

Low-key luxury or “stealth wealth” define the industry’s hottest topic today, quiet luxury. The aesthetic has allowed numerous brands such as The Row, Khaite and Loro Piana to stand out now more than ever, and considering the decline in spending from aspirational shoppers, luxury brands are increasingly targeting the high-end consumer. This begs...

Fashion

A new AI tool enables personalised experiences in made-to-measure

3DLook, a leader in AI-driven body scanning and virtual try-on solutions, has introduced Mobile Tailor 2.0, a user-friendly SaaS product allowing businesses to digitally measure customers' bodies for personalised experiences. The solution stands out by avoiding complex integrations or app downloads, as brands and businesses can rapidly deploy it...

Business

How Pixyle.ai's AI-Powered Tagging Services are Enhancing Efficiency at Esprit

Fashion and how we shop online has rapidly changed over the last decade. As the competitive landscape intensifies, fashion retailers must grapple with the complexities of creating a frictionless wholesale e-commerce experience for buyers. Balancing user-friendly interfaces with real-time inventory management and personalised buyer journeys...

Fashion

AI could revolutionise customer engagement for brands and retailers

Data from the 2023 State of Digital Customer Experience Report by Verint show consumer expectations for effective digital engagement with businesses have risen significantly. Over the past year, 77 percent of businesses have noticed an increase of more than 10 percent in consumer expectations for digital engagement. Among US consumers aged 18 to...

BusinessFeatured

John Lewis continues digital push with 100 million pound Google partnership

The John Lewis Partnership is pushing forward with its digital transformation with the announcement it has struck a 100 million pound deal with Google Cloud to provide customers with “even more tailored and personalised experiences”. The new partnership will see the partnership migrate more of its technology to Google Cloud, harnessing the tech...

Fashion |Opinion Featured

When change slows down

US-based Bolt Threads, which is developing vegan mushroom leather Mylo, is pressing pause due to lack of funding. Do we prefer to invest in AI because it is sexier than innovative materials? When US startup Bolt Threads launched bio-based material Mylo in 2018, the material was hailed as one of the most sustainable alternatives to animal...

Retail

Shopify launches first AI-powered commerce assistant

E-commerce provider Shopify has announced a wide array of updates in its Summer '23 Edition, with AI at its core. In a statement the company said the primary focus of these updates is to empower merchants with heightened productivity, creativity, and capabilities, marking the dawn of a new era in commerce. Among the highlights of the Summer '23...

Business

Elon Musk reveals Twitter rebrand, platform to be AI-powered

Billionaire businessman Elon Musk has unveiled the rebranding of his social media platform Twitter as he looks to steer it towards what he has dubbed “the everything app”. On the platform, Musk posted an image of the company’s new logo, a large X, which had been beamed onto its headquarters. Another image depicting a similar sight was also...

Fashion |Beauty

Maybelline introduces virtual make-up in Microsoft Teams

Cosmetics brand Maybelline New York has launched its first-ever virtual make-up looks, created in collaboration with technology giant Microsoft to offer “a new way to get ready for video calls". The Maybelline Beauty App in Microsoft Teams allows users to adjust their personal style within a Teams meeting. Users can choose from 12 make-up looks...

Fashion Featured

Five years on: How AI and eco-values have defined 8 by Yoox

Back in 2018, the topic of artificial intelligence (AI) was not a one creative industries such as fashion were entirely familiar with. Yoox, however, was among the few preparing to step into these unchartered waters. It was during this period that the Italian fashion retailer launched its innovative fashion brand 8 by Yoox, which took the...