From shop windows and advertising campaigns, to in-store merchandising and social media influencer marketing, brands have been showcasing their products through outfits right from the beginning - they’ve always been an integral part of how to sell fashion. On the most basic level, outfits tell a customer a brand story and offer them inspiration...
Jun 24, 2021
Facebook Inc. is adding new shopping tools to its platforms, including visual discovery on Instagram. The company is testing a new search function, powered by AI, to help users find similar products, such as a floral dress, just by tapping an image of a dress they like. Soon Instagram will make it possible for people to take photos from their...
Jun 23, 2021
Logistics plays an important role in all industries and the fashion industry is no exception. Well-managed logistics that relies on digitization and foresight can overcome crises - the best examples being the recent container ship that was stuck in the Suez Canal and caused global repercussions, or the current pandemic, which is turning into a...
May 20, 2021
Online stores might seem like they are easier to manage than physical ones. However, the consequences of not managing the digital product data and online catalogues in a right way can be severe. E-commerce site visitors should be able to navigate easily through your online store catalogue and find what they want quickly. Only by providing a good...
May 3, 2021
With shoppers spending more time online than in physical stores many brands are leveraging data to convert searches into sales. According to Dow Jones, online stores are supercharging search-and-recommendation engines by feeding data into sophisticated algorithms, building predictive models with a level of accuracy unimaginable just a few years...
Nov 3, 2020
When it comes to sustainability and caring about the environment, fashion has been a bit behind the curve compared with other other industries such as tech. This tumultuous year has led major fashion brands to re-evaluate how they will move forward in sustainability and digitization. Fashion tech ventures such as Zyler are here to help retailers...
Oct 30, 2020
During its recent event "Innovation Fest" Fashion for Good hosted a panel discussion exploring how AI and virtual reality will change the fashion industry. During this 20-minute conversation between Adrianna Hopenbrouwer-Pereira, Ryan Howell, and Janosch Amstutz, the three discuss the role VR, AI, and AR will play in fashion, and how brands can...
Jun 18, 2020
Taiwanese-born luxury fashion designer Malan Breton, who has become known for his couture creations on the catwalk during London Fashion Week, held his first virtual catwalk show, featuring CGI designed 3D models to showcase his spring/summer 2021 collection. Entitled ‘Immortal’, Breton’s digitally generated spring/summer 2021 collection was...
Jun 16, 2020
Fashion runway shows are no longer exclusive events reserved for industry figures and celebrities. Since the advent of social media, consumers have been given the opportunity to experience runway events in real time. This has evolved to a point where almost every brand live streams their new collection showings for viewers at home, and now some...
Jan 23, 2020
New York - The global artificial intelligence (AI) in fashion market accounted for 270 million dollars in 2018 and is expected to grow at a CAGR of 36.9 percent over the forecast period 2019-2027, to account for 4,391.7 million dollars in 2027. A recent report (‘Artificial Intelligence In Fashion Market to 2027 - Global Analysis and Forecasts by...
Jan 1, 2020
A year on from Yoox launching YooxMirror, the first AI-powered virtual styling suite powered by fashion-conscious avatar Daisy designed to target millennials, has been relaunched to allow users to make their own customisable digital avatar. Consumers will be able to access YooxMirror on the Yoox iOS app and develop their own digital avatar, by...
Nov 7, 2019
New York - Over the past months, the Chinese e-commerce giant has ramped up its investments in artificial intelligence (AI) and big data. Alibaba has used AI to create customer service chat bots, improve the recommendation of products to its shoppers, and power the brains of drones and robots for logistics purposes, recalls ‘Yahoo Finance’. This...
Sep 9, 2019
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