AI news and archive

Sandro launches AI tool to help customers find their 'ideal size'

French brand Sandro, owned by the SMCP group, is relying on artificial intelligence (AI) to help its customers choose their ideal size. On Linkedin, Sandro announced a collaboration with Fringuant, a tool based on body scanning technology that helps you find 'the right clothing size'. The tool, powered by AI, allows online shoppers to determine...

Retail

Shopify unveils new AI-powered commerce features

Shopify, the e-commerce infrastructure provider, has unveiled a comprehensive update to its platform in its Summer '24 Edition, aiming to deliver a more unified and intuitive experience for merchants. The company is refining its services to meet the evolving demands of commerce across various scales, from entrepreneurs to enterprises. Deann...

Business

Shein partners with Ntx Group to leverage AI capabilities for even faster speed to market

Chinese fast-fashion giant Shein has partnered with Ntx Group to further accelerate its design and production processes by leveraging artificial intelligence (AI). A global textile innovation and solutions company, Ntx has implemented AI into its design, planning, and production capabilities and is among the preferred suppliers for sports and...

Business

Michael Kors introduces AI-powered retail assistant to website

In what it described as the “next-generation” of retail assistant, Michael Kors has unveiled a new ‘Shopping Muse’ powered by artificial intelligence (AI) to aid customers on its US website. In partnership with Mastercard-owned Dynamic Yield, the Shopping Muse looks to recreate the in-store experience online by “translating consumers’ colloquial...

BusinessFeatured

LVMH Innovation Award 2024: Bernard Arnault prioritises AI with FancyTech

On 23 May, at the VivaTech trade fair, the LVMH group awarded seven trophies to start-ups nominated for innovation prizes in various categories. Morgan Mao, founder of FancyTech, a Chinese company, received the grand prize from CEO Bernard Arnault himself. "Make your dream a reality" was the motto of the ceremony, which was held to a full house...

BusinessFeatured

LVMH strengthens partnership with Alibaba

French luxury conglomerate LVMH Moët Hennessy Louis Vuitton has announced it is deepening its partnership with Chinese e-commerce and technology giant Alibaba to “redefine luxury retail experiences in China”. In a statement, LVMH said the extended partnership aims to push the boundaries of the luxury experience in China by leveraging Alibaba’s...

PodcastPartner Content

Content marketing and AI in the fashion industry

A new episode of Wires Uncrossed has been released, discussing digital content as well as artificial intelligence within the fashion industry in more detail. During this months episode, Luisa Garcia-Amaya is joined once more by Floris van Zuthem - Global Content & Brand Manager for FashionUnited - and with their combined industry expertise, the...

Fashion

Reebok launches AI fashion experience on Instagram

Sportswear brand Reebok has unveiled a custom AI fashion experience on Instagram designed to expand the boundaries of sneaker culture by putting new technology into the hands of everyday consumers. The ‘Reebok Impact’ experience allows consumers to create AI-infused, custom digital sneakers by sending one of their photo memories via Instagram DM...

Fashion Featured

Lingerie brand PrimaDonna uses new technologies to help create more inclusive collections

From its beginnings, PrimaDonna, the flagship underwear brand of Belgian group Van de Velde, has positioned itself on the aspect of inclusiveness even though the term is far from being democratized in the fashion and lingerie industry. More than 150 years after its founding, the company continues to bring together loyal customers and attract new...

Fashion

TikTok takes strides towards transparent AI-generated content

In a bid to foster responsible creativity in the realm of AI-generated content (AIGC), TikTok has said it has implemented initiatives aimed at enhancing transparency and media literacy. Partnering with organizations such as the Coalition for Content Provenance and Authenticity (C2PA), TikTok will automatically label AIGC, setting a new standard...

Fashion |In Pictures

Absolut teams up with Copy Lab to challenge beauty standards produced by AI

Premium spirits brand Absolut has teamed up with full-service studio Copy Lab to challenge “entrenched bias” corrupting fashion representation in artificial intelligence by reshaping outdated stereotypes to reform the portrayal of fashion and beauty standards in AI. Absolut and Copy Lab state that research shows that 90 percent of AI-generated...

ManagementFeatured

Veesual raises 7.5 million US dollars and announces US expansion

Veesual, the Paris-based AI-powered virtual try-on platform for the fashion industry, has closed a 7.5 million US dollar seed round led by AVP (AXA Venture Partners) and Techstars. The investment will accelerate the company's plan to expand into the US market by opening its first US-based office in New York in 2025, recruiting senior US talent,...