As returns and fit become increasingly evident issues within fashion, brands are looking into innovative ways to avoid playing a part in these areas. Los Angeles-based start-up Bods is hoping to help drive this change in the industry through digital-first fit solutions. The fashion-forward tech company, which was launched in June 2021 by former...
Jul 6, 2022
Bold Metrics has announced that it has secured eight million dollars in Series A financing in a round led by Bessemer Venture Partners, bringing the company’s total funding to 12.3 million dollars. The company, which launched in January 2017, develops artificial intelligence (AI) Body Modelling technology, providing brands with data-led product...
May 27, 2022
Sportswear giant Adidas is set to launch a personality-based avatar creation platform to go alongside the release of its Ozworld collection. Made in partnership with Ready Player Me, the site allows users to create an artificial intelligence (AI) generated avatar that can be used throughout the web to explore other virtual worlds in the...
Apr 11, 2022
Prestige beauty group Shiseido has introduced an artificial intelligence (AI) makeup advisor to its offering created by Revieve, a personalised digital tech company. Launching for customers in the EMEA region, the AI Makeup Advisor utilises Revieve’s AI Selfie Analysis programme that combines personalised recommendations with virtual try-on...
Apr 7, 2022
The COVID-19 pandemic accelerated the growth of e-commerce. People were left with nowhere to shop but the internet, aside from local grocery stores and drug stores. Macy’s recently announced it would overhaul its existing website to offer more personalized experiences to their e-commerce shoppers. Macy’s was just the beginning. Now, more...
Mar 31, 2022
Digital fashion technology company Bods has closed its seed round funding for 5.6 million dollars, which it has said will support the growth of its luxury partner portfolio, expand its team and fulfil technology patents. Launched through a beta version in 2021 and developed in partnership with luxury label Khaite, the platform offers users a...
Mar 29, 2022
Artificial intelligence (AI) provider MySize has announced its interactive, touch-screen mirror is now available to business clients, with the intention to bring a new omnichannel implementation into the customer store experience. The FirstLook Smart Mirror, which was unveiled at the National Retail Federation 2022: Retail’s Big Show, allows...
Feb 4, 2022
Artificial intelligence (AI) and augmented reality (AR) tech firm Perfect Corp. is teaming up with beauty brand MAC Cosmetics and online product sampling platform SoPost, for a first-to-market personalised product sampling experience. Described as “next-generation product sampling,” the partnership will combine MAC Cosmetic consumers with a...
Jan 20, 2022
Artificial intelligence (AI) and augmented reality (AR) tech firm, Perfect Corp. has extended its technical capabilities to now launch a virtual try-on for watches, continuing the company’s expansion into fashion. Using its newest patent-pending AgileHand Technology, Perfect Corp.’s try-on feature allows users to view a 3D digital experience...
Jan 6, 2022
German Start-up Beawear, launched just a few days ago, has dedicated itself to tackling the fashion industry’s many different sizing systems - or the “Wild West” of sizing, as it calls it. Starting from the premise “Imagine you’re shopping online and everything fits,” founders Verena Ziegler and Dr Frauke Link use artificial intelligence for...
Dec 15, 2021
Fashion technology company PlatformE had announced the acquisition of Cambridge-based Catalyst AI, an artificial intelligence (AI) company complete with machine learning tools to optimise fashion supply chains. The acquisition will see PlatformE strengthen its AI capabilities and bolster its own services for on-demand and made-to-order fashion....
Dec 7, 2021
The economy has opened up and Dressipi are expecting a bumper Black Friday in line with 2018 and 2019 - and a bonus for your return rates, customers buying categories with lower return rates is one of the reasons why Black Friday works so well! To help you get ready for peak, the Dressipi data analysts have dug deep into the Black Friday numbers...
Nov 8, 2021
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