Asos news and archive

Asos adds Noughts & Kisses to brand portfolio

E-commerce giant Asos has reportedly acquired Noughts & Kisses and is preparing to launch the fashion brand on its site later in 2026. The news was confirmed to Drapers by Noughts & Kisses founder Jemma Bramley, who said the retailer’s customer “aligns closely” with Asos’ own. “Asos is the perfect next step for us because it expands our reach...

Retail

Asos opens 'Winter Wonderland' pop-up in SoHo, NYC

Global online retailer Asos is hosting a special winter pop-up in New York City to promote a curated edit of its festive collection. Running from December 5 to December 21, the ‘Winter Wonderland’ pop-up at 182 Spring Street in SoHo includes pieces from the Asos Design, Arrange, Asos Collective, and the relaunched Topshop and Topman brands. Asos...

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Asos FY25 profitability improves but revenues decline

Asos reported a step forward in its multi-year turnaround as the Group delivered substantial improvements in profitability, stock efficiency and cost discipline during the 52 weeks to 31 August 2025, despite softer consumer demand and a deliberate pullback on low-quality orders. The company posted an adjusted loss before tax of 98.2 million...

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Asos strengthens balance sheet with new five-year loan facility

Asos today announced the successful refinancing of its asset backed loan facility into a secured term loan and delayed draw term loan (DDTL) with a new syndicate of private lenders. The refinancing delivers materially improved financial terms, providing 87.5 million pounds in additional liquidity headroom, enhanced flexibility over an extended...

Retail

Asos prepares to open London and New York pop-ups

Online retailer Asos is set to open two new pop-ups in London and New York. The locations are due to appear over the next two months, the first being on London’s Carnaby Street. At the location, which will run from November 7 to 16, Asos said it will stock over 200 pieces, spanning outerwear to partywear to gifting. The retailer’s newly launched...

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Asos: annual sales miss expectations

British clothing retailer Asos Plc did not quite meet sales expectations for the 2024/25 financial year. This was announced in a trading update published by the company on Tuesday. In the past financial year, revenue was “slightly below market expectations”, the retailer admitted, without providing specific figures. The gross merchandise value...

Retail|Opinion

Asos tackles the 'hidden workers' in retail supply chains

Asos has become the first major e-commerce retailer to sign a legally-binding human rights agreement with the International Transport Workers' Federation (ITF). The September 2025 deal covers direct transport operations and logistics of the British fashion company —plus all subcontractors. This makes Asos the first retailer with union...

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Asos partners with TrusTrace for source-to-product transparency

British online retailer Asos has entered into a strategic partnership with digital traceability platform TrusTrace. This will help the company enhance its supply chain transparency and resilience, strengthen its risk management and support compliance across its global value chain. The partnership is part of the online retailer’s Fashion with...

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Video: Adidas x Asos collection reinterpreted heritage for modern style

ASOS's design team reinterprets adidas' heritage for the modern ASOS customer. The collection features adidas stripes on summer separates in burgundy and neutrals with blue and green accents. Tracksuit sets, tops, and shorts are updated with crochet knits and bold graphics, designed to be paired with adidas trainers.

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Asos appoints Natasja Laheij as new chair

E-commerce retailer Asos has named Natasja Laheij as its new chair, a role she will take up from the publication of FY25 year end results. She succeeds Jørgen Lindemann, who will step down from the board following a handover period at the end of his current term. Laheij joined the Asos board as an independent non-executive director in April...

Retail

Asos launches loyalty programme for UK customers

E-commerce retailer Asos has launched a new loyalty programme for UK customers offering benefits and experiences to those who sign up. Dubbed ‘Asos.World’, the programme’s official launch follows what the company said was a “successful trial” that began in March. Customers can sign up to four tiers: Stylist, which is free to join; Curator, for...

Retail

Asos continues push in the US with Fourth of July weekend activation

British online retailer Asos is continuing to drive growth and brand awareness in the US with a new retail activation for the Fourth of July weekend at The Surf Lodge in Montauk, New York State. The activation, in collaboration with Nylon’s residency at The Surf Lodge, will run from July 2 to 6 and offer a curated selection of summer-ready...