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Fashion

Carhartt does not want to be confused with Carhartt WIP: ‘clothing must perform, not pose’

Workwear brand Carhartt was keen not to be confused with Carhartt WIP (Work in Progress), the fashionable streetwear brand with a very different target group and positioning. The workwear brand underlined the distinction in a press release. Carhartt, which has its European headquarters in Amsterdam, emphasised in a statement: “Carhartt is not a...

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People|Interview

Carhartt Sustainability Director on positive impact and how the brand remains so cool

Since the late 80s, Carhartt has been a cult brand worn by everyone from DJs to designers, forklift truck operators to fashion influencers. It has been a staple of the rapper’s closet from Tupac through to ASAP Rocky and has been invited to collaborate with Italian luxury fashion house, Marni, Japanese brand Sacai, as well as students at the...

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