Lunar New Year is almost upon us, and with it comes the Year of the Snake. In the zodiac, the reptilian animal is believed to be known for its intelligence, communication, perceptiveness and elegance. Ahead of the beginning of the new lunar calendar, January 29, FashionUnited looks at some of the most notable campaigns and collections helping to...
Jan 24, 2025
Celebrations were rife as we entered 2022, all collectively waving goodbye to a trying year and hoping for a fresh start. However, there is still one more new year on the horizon. On February 1 comes Lunar New Year, a Chinese celebration of the second new moon after the Winter Solstice, marking the end of winter and the beginning of spring. This...
Jan 7, 2022
Balenciaga has released a capsule collection in celebration of Chinese New Year, which for China’s 2022 zodiac is the tiger. Tiger prints are featured on knits, dresses and even slides, as part of a 57-piece capsule that embraces the essence of the spirited wild cat. Think stripes, lots of orange and a new tiger motif as branding. Accessories,...
Jan 6, 2022
In keeping with the lunar calendar, which states 2022 is the year of the tiger, luxury fashion house Prada has revealed a combined campaign and project to celebrate the Lunar New Year. The brand’s ‘Action in the Year of the Tiger’ initiative will include a series of activations to raise awareness for the big cat species, which is one of many at...
Jan 4, 2022
Luxury e-tailer Mytheresa is launching a game dedicated to the Chinese market ahead of the country’s New Year celebrations next month. The game, called ‘Mytheresa Style Flight’, allows players to virtually travel and pack a dream suitcase from the comfort of their own home. It comes ahead of Chinese New Year, celebrated on 12 February, which...
Jan 28, 2021
To usher in the year of the Ox, Diesel is celebrating Chinese New Year with a genderless and athletic-inspired capsule collection. The collection consists of colourful ready-to-wear apparel and accessories inspired by basketball and music, with the oxen zodiac motif woven throughout, in illustration, patch-appliqué or chrome treatments, and...
Jan 19, 2021
Burberry has tapped models Liu Wen and Wang Xiangguo for its Chinese New Year 2021 campaign, featuring a limited-edition Thomas Burberry Monogram Motif, inspired by the Chinese Year of the Ox. The Chinese New Year campaign, captured by photographer Feng Li, aims to celebrate the “majesty of the natural world,” explains Burberry in a press...
Jan 4, 2021
Burberry has launched a new online mobile game, called Ratberry, as part of the British luxury brand’s 2020 Lunar New Year campaign. In the game, which is available on Burberry’s website, players control a central character, Ratberry, who is inspired by the limited-edition Thomas Burberry Monogram motif in honour of the Year of the Rat. They...
Jan 14, 2020
Chinese New Year is well on its way—Jan. 25, to be exact. As a result, Lululemon is encouraging its customers to get into the spirit with a special, limited edition 2020 Lunar New Year collection. The 21-piece capsule collection celebrates the celebratory holiday’s notion of introspection and refocus, featuring versions of the activewear brand’s...
Jan 9, 2020
Virgil Abloh’s Off-White has launched a special capsule ‘Lunar New Year’ collection to celebrate the upcoming year of the rat. The collection features both menswear and womenswear ready-to-wear and accessories adorned with this year’s zodiac symbol on T-shirts, long-sleeve sweatshirts, bags and hats. The red colourway synonymous with the Chinese...
Though the year has already launched well into 2020, brands are embracing another annual celebration: the Lunar New Year, also known as Chinese New Year. In celebration, Ugg has launched a limited-edition capsule collection inspired by the globally celebrated East Asian holiday, which launches into the Year of the Rat on Jan. 25. Reimagining its...
Jan 8, 2020