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UGG Partners With PinkPantheress Ahead of Her Stateside Coachella Debut

Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) taps British singer, songwriter and producer PinkPantheress as the face of its latest social-first campaign. An artist defining a generation’s emotional return, she embodies the space where softness meets confidence and comfort becomes expression,...

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Fashion

Why jewellery Is taking centre stage in festival season

As the summer festival season unfolds, the fashion industry once again turns its attention to the proving ground of trend experimentation: the music field. But while wellington boots and crochet tops are a given, it’s jewellery that’s quietly becoming the most expressive—and commercially potent—layer of the look. Pandora UK’s latest study on...

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Culture

Revolve reveals details of annual festival

Revolve will be returning to Coachella valley this year with its annual music and fashion festival that has made a name for itself through celebrity ambassadorships and a notable musical lineup. This year, such a feat continues in the form of its newly announced schedule, with Ludacris, T-Pain, Sean Paul and the Ying Yang Twins among those set...

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Fashion |OPINION

Is Kanye West’s Sunday Service merch mark of a new streetwear movement?

The idea of selling band merchandise is nothing new: Musicians use merchandise as a way to expand their brands, make an additional sum past ticket sales, and engage with fans. A more recent discovery, however, was that churches — particularly those with a demographic that falls heavily into the millennial generation — were creating merchandise...

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Fashion

Levi's puts on fashion event during Coachella festival

As the new mecca for festival fashion, Coachella has become an "it" spot for many fashion moguls, bloggers, and influencers. With this newfound information, iconic brands such as Levi's are taking advantage of the emerging trend. Levi's recently hosted an event at the Colony Palms Hotel in Palm Springs in order to bring out A-list celebrities...

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Fashion

From bondage to flowers, a fashion bonanza at Coachella

Coachella became one of the world's premier music festivals not only for the A-list performers. The two-weekend party in the California desert has become a major event in its own right for the fashion. While designers have heavily marketed their brands to Coachella, the fans who draw the most notice often do so by embracing their own sartorial...

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Fashion

Pinko launches Coachella-inspired fashion with SS18 collection

With Coachella coming up in less than a week, fashion labels are taking note and changing up their styles to match the emerging trend. Among these brands, Italian label Pinko is getting into the spirit as festival season nears. The campaign includes a vibrant color palette including deep hues of dark blue, white, bright red, and geometric,...

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Fashion

In pictures: Coachella retires hippie, flower-crown fashion

After emerging as a fashion-inspired event in the past couple of years, The Coachella Valley Music and Arts Festival has become imperative in terms of personal style. Even H&M has worked with the festival to produce a collaboration exclusively for the desert heat and attendees. Various fashion icons, stylists, and designers alike come together...

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Fashion

Moschino unveils Candy Crush collection at Coachella

Jeremy Scott loves Coachella and Coachella loves Jeremy Scott. This year he is returning to Coachella for his 11th annual bash in collaboration with Candy Crush and Tidal. His fete is inspired by the Moschino Candy Crush collaboration, which includes a limited edition backpack, an iPhone case, and women's and men's swimwear. All the designs were...

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Fashion

The Atomics to release H&M Loves Coachella collection

Indio - H&M has announced its collaborative partner for this year’s Coachella collection. The collaboration, entitled H&M Loves Coachella, will tap the influence of music group The Atomics for a festival-inspired collection. The key pieces for womenswear include a sheer black lace dress, heart-shaped glasses, faux suede chokers, and a...

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Fashion |OPINION

Burning Man festival vs. Coachella fashion

Every year, tens of thousands of people gather in the desert to celebrate art, self-expression, and experimentation. In an event highlighting freedom and forging your own path, style is a key component of self-expression. With festival fashion as an impending category growing in the fashion world, the question comes to mind: does Burning Man...

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Retail

Cult Gaia to open first pop-up in LA

Los Angeles - Cult Gaia, festival-inspired brand, is hosting its first temporary shop in Los Angeles. Located at The Platform in Culver City, the boutique will offer its festival wear, apparel, and accessories starting April 8. The vintage brand offers colorful, intricate headpieces, women’s clothing, men’s clothing, and accessories. According...