Data news and archive

Meta’s data processing for advertising ruled illegal under EU law

Meta on Wedneday was fined 390 million euros for breaching European advertising rules. The American tech giant’s data-fueled advertising model, which it sells as personalised ads, must now be re-assessed to meet Europe’s strict privacy laws. Europe is one of Meta’s largest advertising markets and restrictions to its ads may impact revenue with...

BusinessFeatured

LVMH accelerates data contribution to its businesses to drive development

Data analytics has long been powering the fashion industry, from entire algorithms to predict sales, like at fast fashion giant Shein, to augmenting customer experience with personalised offers. Luxury group LVMH has been expanding its use of data for over three years, partnering with Kaggle Days, an international competition for data...

Business

FashionUnited’s new Product Database saving partners time and money

In an era marked by the rapid digitization of the fashion and accessories sector, brands and retailers are grappling with the need to optimize their product data management processes to better compete in the omnichannel world. The intricacies and complexities of data requirements across platforms and retailers have exposed a lack of...

Fashion

Fashion Genome data reveals YoY shoppers are checking out less frequently and buying more

Fashion Genome data reveals YoY shoppers are checking out less frequently and buying more when they do decide to spend with AOV up 16%. True Fit’s Data Reveals Key Consumer Insights as Retailers Navigate a Shifting Landscape. Trends from True Fit’s Fashion Genome the world's largest connected dataset for fashion, which analyzes insights from...

Business

How e-commerce data solutions can help brand growth

The global e-commerce market is set to exceed 5 trillion dollars this year and increase to over 7 trillion dollars by 2025. This is in part due to the growth of next-generation artificial intelligence and machine learning analytics tools, along with software-assisted supply chain management. Next-generation e-commerce data analytics stand to...

Fashion |Interview Featured

Sustalytics: Using trend data to tackle overproduction

Wouldn’t it be wonderful if fashion brands could produce only bestsellers and let go of products that remain on the shelves? How many resources, efforts and work hours could be saved that way? The problem, of course, is data. No brand has a crystal ball to predict exactly what will sell next season or in the long term. Enter service platform...

Business

Stocked up on Bags & Boots for this Black Friday’s Splurge?

The economy has opened up and Dressipi are expecting a bumper Black Friday in line with 2018 and 2019 - and a bonus for your return rates, customers buying categories with lower return rates is one of the reasons why Black Friday works so well! To help you get ready for peak, the Dressipi data analysts have dug deep into the Black Friday numbers...

Business

Calvin Klein, Louis Vuitton and Banana Republic seen as most data trustworthy

A recent finding by the new Data Trust Index (DTI) has shown that customers see Calvin Klein, Louis Vuitton and Banana Republic as the most data trustworthy brands. With Calvin Klein coming in top place, the DTI aimed to measure the level of trust consumers had with a digital platform in regards to their personal data. Louis Vuitton came second,...

BusinessFeatured

Retailers New Look and Next to pilot new supply chain platform

The UK Fashion and Textile Association (UKFT) is working with technology companies IBM, Tech Data, and the Future Fashion Factory to design, prototype and pilot a new technology platform to help the fashion and textile industry drive sustainability and profitability through increased transparency within the supply chain. The Sustainable Supply...

Fashion

Creative Directors are Embracing Data

Fashion has always existed at the nexus of art and commerce. It is an endeavor that strives to balance emotional connection and profitability. And it requires a left and right brain approach to be successful. For years, capturing and analyzing data has supported fashion companies in their efforts to better understand, target and engage their...

Podcast

Creativity, Meet Data

Fashion has always existed at the nexus of art and commerce. It is an endeavor that strives to balance emotional connection and profitability. And it requires a left and right brain approach to be successful. Schanel Bakkouche, founder and creative director at SFB Creative, as well as editor and stylist for Vogue International Publications,...

Fashion Featured

Tommy Hilfiger announces key partnerships to drive minority representation

Tommy Hilfiger has announced key partnerships with its People’s Place Program to champion Black, Indigenous and people of colour (BIPOC) in fashion to advance underrepresented communities. The American fashion brand, owned by PVH Corp., said the first of its partnerships will see it joining forces with Harlem’s Fashion Row and The Fashion and...