DATA news and archive

Meta’s data processing for advertising ruled illegal under EU law

Meta on Wedneday was fined 390 million euros for breaching European advertising rules. The American tech giant’s data-fueled advertising model, which it sells as personalised ads, must now be re-assessed to meet Europe’s strict privacy laws. Europe is one of Meta’s largest advertising markets and restrictions to its ads may impact revenue with...

Fashion

Fashion Genome data reveals YoY shoppers are checking out less frequently and buying more

Fashion Genome data reveals YoY shoppers are checking out less frequently and buying more when they do decide to spend with AOV up 16%. True Fit’s Data Reveals Key Consumer Insights as Retailers Navigate a Shifting Landscape. Trends from True Fit’s Fashion Genome the world's largest connected dataset for fashion, which analyzes insights from...

Fashion |Interview Featured

Sustalytics: Using trend data to tackle overproduction

Wouldn’t it be wonderful if fashion brands could produce only bestsellers and let go of products that remain on the shelves? How many resources, efforts and work hours could be saved that way? The problem, of course, is data. No brand has a crystal ball to predict exactly what will sell next season or in the long term. Enter service platform...

Business

Stocked up on Bags & Boots for this Black Friday’s Splurge?

The economy has opened up and Dressipi are expecting a bumper Black Friday in line with 2018 and 2019 - and a bonus for your return rates, customers buying categories with lower return rates is one of the reasons why Black Friday works so well! To help you get ready for peak, the Dressipi data analysts have dug deep into the Black Friday numbers...

Business

Calvin Klein, Louis Vuitton and Banana Republic seen as most data trustworthy

A recent finding by the new Data Trust Index (DTI) has shown that customers see Calvin Klein, Louis Vuitton and Banana Republic as the most data trustworthy brands. With Calvin Klein coming in top place, the DTI aimed to measure the level of trust consumers had with a digital platform in regards to their personal data. Louis Vuitton came second,...

Fashion

Creative Directors are Embracing Data

Fashion has always existed at the nexus of art and commerce. It is an endeavor that strives to balance emotional connection and profitability. And it requires a left and right brain approach to be successful. For years, capturing and analyzing data has supported fashion companies in their efforts to better understand, target and engage their...

Podcast

Creativity, Meet Data

Fashion has always existed at the nexus of art and commerce. It is an endeavor that strives to balance emotional connection and profitability. And it requires a left and right brain approach to be successful. Schanel Bakkouche, founder and creative director at SFB Creative, as well as editor and stylist for Vogue International Publications,...

Fashion

First Burberry employees graduate from in-house ‘Data Academy’

Burberry announced Friday the first group of employees to take part in its pioneering two-year data upskilling programme in collaboration with London-based tech company Decoded have graduated. Over the past 18 months, Burberry employees have been enrolled in its in-house ‘Data Academy’, learning “cutting-edge” data science techniques such as...

BusinessFeatured

Shopping online? This is what retailers know and do with data

The convenience of online shopping has changed the world of e-commerce and how we shop for clothes. Online sales have been a lifeline to many retailers when physical stores were forced to close during the pandemic, but what are they doing with the data they collect from shoppers? From every ‘add to a wish list,’ basket or payment, the world’s...

ManagementFeatured

Microsoft's CEO urges retailers to jump into the 'technology intense era'

New York - During his inaugural speech at National Retail Federations’ 2020 Vision conference on Sunday, the CEO of Microsoft urged retailers to embrace the imperative of “tech intensity”. “What I always tell retailers is that you can’t be cool by association, by riding along with somebody else’s technology,” said Nadella, asking the audience to...

Retail |INTERVIEW Featured

Interview: what Stitch Fix can teach us about the future of retail

“Data is the new oil and artificial intelligence is the oil drill”. These words, uttered by senior ecommerce strategist Jorij Abraham, closed the last IAF World Fashion Convention, held in the Netherlands in October. They followed a seminar in which all panelists unanimously urged retailers to gather data to understand their customers and offer...

Fashion

Nike collaborates with Matthew Williams in data-driven training collection

A new training collection is to be launched later this week by Nike. Designed in partnership with American designer Matthew M Williams, the creative director of Alyx, the pieces incorporate computational design and computer data which analyzed motion, heat and sweat zones. Nike decided to invite Williams to design a collection after launching...