Data news and archive

Top 500 most popular Dutch fashion brands on Instagram

The Dutch edition of the FashionUnited Top 500 Instagram index reveals the significant digital impact of Dutch fashion. Dutch brands excelling in multi-brand retail also dominate the online space. G-Star RAW leads the list with 847,000 followers, closely followed by the iconic Viktor & Rolf. Alongside established names, streetwear pioneers such...

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Premium over mass: how the ski market is reinventing itself

As tulips begin to bloom in the valleys and trees start to bud, the winter high season returns to the mountains. At Easter, snow enthusiasts travel to the mountains one last time to enjoy the final runs of the season. What is the current state of the ski and snowboard market? For decades, the health of the industry could be reliably gauged at...

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Fashion's March financial summary: Geopolitical shocks, margin discipline and a resale revolution

The global fashion industry entered March 2026 under mounting pressure from the Middle East conflict, yet delivered resilient earnings, strategic repositioning and landmark corporate transactions. Sentiment remained cautiously optimistic, with profitability gains offsetting topline softness while geopolitical disruption injected fresh...

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Study: design choices can significantly reduce fibre shedding from jeans during washing

The way jeans are processed in the factory largely determines their environmental impact when washed by the consumer. New research, shared by The Microfibre Consortium (TMC) on LinkedIn, shows that combining mercerised yarn (treated cotton) with specific washes can reduce fibre shedding by 77 to 93 percent per wash cycle. The processes for two...

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300 most popular Italian fashion brands on Instagram

The Italian version of the “FashionUnited Top 300 Instagram Index” highlights the huge digital reach of the Italian fashion industry. Local brands that perform well with multi-brand retailers also dominate online. The index shows that Italian business-to-business brands, from denim to high-end streetwear, have a significant impact on social...

Fashion

Wearable luxury dominates: Farfetch Index on 2026 fashion trends

Farfetch has released its latest index, utilising internal sales data and global search volumes from 2025 to identify the products redefining luxury wardrobes in 2026. The findings highlight a significant market shift toward “wearable luxury”, a reference to items that balance cultural prestige and everyday utility. In footwear, the Adidas Samba...

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Top 300 most popular French fashion brands on Instagram

The French edition of the “FashionUnited Top 300 Instagram Index” highlights the enormous digital reach of the country's fashion industry. Brands that perform well with multi-brand retailers also dominate online. This ranking shows that French business-to-business (B2B) labels, from denim to high-end streetwear, have a considerable social media...

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Top 500 German fashion brands on Instagram

The German edition of the FashionUnited Top 500 Instagram Index highlights the vast digital reach of the German fashion industry. German wholesale brands that excel with multi-brand retailers also dominate online. The index shows that German business-to-business labels, from denim to high-end streetwear, punch well above their weight on social...

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Venture capital is reclassifying fashion companies as technology bets

The first quarter of 2026 has confirmed a structural shift in how venture capital evaluates the fashion industry. Investors are increasingly backing platforms and infrastructure rather than brands, and the capital flows reflect it. Over 620 million dollars raised in Q1 2026 In the opening three months of the year, fashion-adjacent startups have...

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Top 100 most popular Belgian fashion brands on Instagram

The Belgian edition of the FashionUnited Top 100 Instagram index reveals the digital impact of Belgian fashion. Belgian brands that excel in multi-brand retail environments also dominate online. The index shows that Belgian labels, from denim to high-end streetwear, are punching well above their weight on social media and inspiring an audience...

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Top 400 most popular Danish fashion brands on Instagram

The Danish version of ‘FashionUnited's Top 400 Instagram Index’ highlights the Danish fashion industry’s digital reach. Apparel brands from Denmark that perform well at multi-brand retailers also dominate online. Index shows that Danish B2B labels, from denim to high-end streetwear, have an impressive impact on social media and are inspiring an...

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Top 300 most popular US fashion brands on Instagram

Top 300 most popular US fashion brands on Instagram The US version of ‘FashionUnited's Top 300 Instagram Index’ highlights the US fashion industry’s enormous digital reach. Local brands that perform well at multi-brand retailers also dominate online. Index shows that US B2B labels, from denim to high-end streetwear, have an impressive impact on...