data news and archive

First Burberry employees graduate from in-house ‘Data Academy’

Burberry announced Friday the first group of employees to take part in its pioneering two-year data upskilling programme in collaboration with London-based tech company Decoded have graduated. Over the past 18 months, Burberry employees have been enrolled in its in-house ‘Data Academy’, learning “cutting-edge” data science techniques such as...

Oct 16, 2020

Business

Shopping online? This is what retailers know and do with data

The convenience of online shopping has changed the world of e-commerce and how we shop for clothes. Online sales have been a lifeline to many retailers when physical stores were forced to close during the pandemic, but what are they doing with the data they collect from shoppers? From every ‘add to a wish list,’ basket or payment, the world’s...

Sep 2, 2020

Management

Microsoft's CEO urges retailers to jump into the 'technology intense era'

New York - During his inaugural speech at National Retail Federations’ 2020 Vision conference on Sunday, the CEO of Microsoft urged retailers to embrace the imperative of “tech intensity”. “What I always tell retailers is that you can’t be cool by association, by riding along with somebody else’s technology,” said Nadella, asking the audience to...

Jan 14, 2020

Retail INTERVIEW

Interview: what Stitch Fix can teach us about the future of retail

“Data is the new oil and artificial intelligence is the oil drill”. These words, uttered by senior ecommerce strategist Jorij Abraham, closed the last IAF World Fashion Convention, held in the Netherlands in October. They followed a seminar in which all panelists unanimouslyurged retailers to gather datato understand their customers and offer...

Jan 14, 2019

Fashion

Nike collaborates with Matthew Williams in data-driven training collection

A new training collection is to be launched later this week by Nike. Designed in partnership with American designer Matthew M Williams, the creative director of Alyx, the pieces incorporate computational design and computer data which analyzed motion, heat and sweat zones. Nike decided to invite Williams to design a collection after launching...

Jul 9, 2018

Retail

Shoppers will share personal data in return for rewards

Shoppers are less cautious about sharing personal data, but it comes at a price for retailers: they expect rewards in return. A new global study by market intelligence company Gfk has revealed 27 percent of internet users across 17 countries strongly agree that they are willing to share their personal data in exchange for benefits or rewards...

Jan 31, 2017