Digital Fashion news and archive

Nike quietly offloads virtual sneaker subsidiary RTFKT

Sportswear giant Nike has sold RTFKT just over a year after it shuttered the virtual sneaker subsidiary. The move comes as the company continues to refocus on its sportswear business under the guidance of chief executive officer, Elliott Hill. Nike confirmed the news in a statement initially issued to The Oregonlive, in which it said the sale,...

Fairs

Micam presents a data-driven trend guide and area generated by AI

Micam has leveraged artificial intelligence to create a trend guide. "Purchasing future bestselling products while reducing unsold stock and optimising commercial and environmental impact is not magic. It is a service offered exclusively by Micam, the first international trade show to present a data-driven trend guide and area generated by...

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People

Lorenzo Bertelli (Prada): "thanks to AI, we will finally be able to value people who work with their hands"

Scandicci (Florence, Italy). “Technology and artificial intelligence will give us efficiency and free up time for high value-added work,” stated Lorenzo Bertelli, chief marketing officer and head of corporate social responsibility for the Prada Group, and the future CEO. Bertelli was in Scandicci in November, together with current CEO Andrea...

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Business

Future Snoops: “AI can become one of the most powerful sustainability tools we have”

“The future isn’t predetermined. The impact of AI depends entirely on how we choose to use it. If we’re intentional, if we design responsibly and act with purpose, AI can become one of the most powerful drivers of sustainability in the decade ahead,” said Emma Grace Bailey, director of sustainability at Future Snoops (FS), during the trend...

Schools

Dentsu highlights digital fashion education collaboration with Roblox and Bunka Fashion College

Japanese advertising and innovation firm Dentsu Group has showcased a collaborative project that bridges physical and digital fashion education, developed with Bunka Fashion College and immersive social platform Roblox. The initiative is part of Dentsu’s efforts to support future creative talent through its House of Creators programme, offering...

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Fairs

Pitti Immagine revamps event calendar: Pitti Bimbo joins Pitti Filati, E-p summit condensed

Pitti Immagine is rationalising its trade fair calendar. This begins with Pitti Bimbo, which will take place at the Fortezza da Basso in Florence on January 21 and 22. It will run simultaneously with Pitti Filati, a trade show starting on January 21 and closing on January 23. The fair dedicated to fashion technology is also being reduced to a...

Culture

PFW: FabriX exhibition at the Palais de Tokyo merges fashion and digital art

During Paris Fashion Week in September 2025, the exhibition “Fashion Meets Future: Designing Tomorrow, Defining Today” brings together fashion designers (Kevin Germanier, AlainPaul, Caroline Hu and Didu) and artists specialising in digital creation. The aim is to create a bridge between contemporary fashion creations and digital art. The...

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Business

New petition in the UK seeks protection for models against unauthorised use of AI

A new petition has been launched in a bid to protect models from the unauthorised use of artificial intelligence (AI). The fast-growing technology, which remains largely unregulated, has raised concerns over its potential to exploit a model by creating their likeness without their permission. Established by the British Fashion Model Agents...

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Fashion

G2 and Smiley tap into Gen Z’s gaming-fashion nexus with collab

In an era where digital identity holds as much sway as physical presence, esports giant G2 Esports and the iconic pop symbol Smiley have joined forces to launch a limited-edition capsule collection targeting a generation where gaming and fashion increasingly overlap. The collaboration marks a first for Smiley, both in the esports space and in...

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Business

Brunello Cucinelli: Revenue up 10.2 percent in first half

Brunello Cucinelli Spa has reviewed the preliminary revenue figures for the first six months of the year. Revenues totalled 684 million euros. This represents a 10.2 percent increase at current exchange rates (10.7 percent at constant exchange rates) compared to the first half of 2024. Across geographical areas, the Americas saw an 8.7 percent...

Fashion

DressX launches first Roblox game together with Puma

Digital fashion retailer DressX has launched its first game on metaverse platform Roblox, together with partner Puma. The game called DressGo will allow players to dress up their avatars, participate in styling challenges and build personalised wardrobes by collecting items of varying rarity. Via a mystery box system, players can unlock looks...

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Business

CLO Virtual Fashion acquires digital materials provider Swatchbook

CLO Virtual Fashion, the parent company of 3D fashion design software CLO, has acquired Swatchbook, a digital materials solutions provider. Through the takeover, CLO said it is now positioned “as the largest digital fabric database company in the world”. The deal between the two companies builds on an existing relationship that the duo first...