US start-up Seamm has announced its launch out of stealth with 1.7 million dollars in funding to scale and develop its digital fashion goods platform. From October, the company, which is launching as part of tech conglomerate The Lydian Group, will offer brands the opportunity to expand into the metaverse through the creation of 3D versions of...
Sep 30, 2022
Robert Triefus, Gucci’s senior executive vice president, corporate and brand strategy, will now also be taking on the new role of chief executive officer for the house’s Gucci Vault and Metaverse Ventures. From November 1, Triefus will oversee emerging opportunities for brand expansion and scaling the luxury brand’s metaverse and gaming...
Zara has once again unveiled a metaverse-based project with the launch of its new Y2K Creatures collection consisting of both digital and physical products. Many of the pieces have originated from open world platform Zepeto, with some inspired by Zara’s first digital creations while its physical versions were created after. In a release, the...
Sep 27, 2022
The future of shopping is coming. A physical portal into the world's first virtual shopping universe, called xydrobe, is launching in 2023. What is a xydrobe? Developed for Web3, the xydrobe is a digital landscape enhanced by VR where real products can be shopped and purchased. Inside the seasonal landscape of a xydrobe are branded concessions...
Sep 23, 2022
Fashion talent management company Elite World Group (EWG) has announced it will be introducing photorealistic 3D avatars to its offer in collaboration with Italian avatar firm, Igoodi. The metaverse-based tool, which utilises Web3 technology, aims to create avatars that portray a lifelike digital version of a physical person. The feature...
Chinese e-commerce company Alibaba is set to celebrate five years of its Tmall Luxury Pavillion, an online shopping platform for luxury brands, with the launch of digital experiences. To celebrate, the company will be heading into the metaverse alongside global luxury labels for an augmented reality (AR) fashion show and an exhibition using...
Sep 22, 2022
The ‘phygital’ concept is a one being rapidly adopted by brands, retailers and designers alike, and sees the merging of physical and digital activations, such as in-person events shown in the digital world or vice versa. Its integration into various marketing strategies has been adopted by a number of big name brands, including Tommy Hilfiger,...
Despite the shifting trends throughout the retail sector, one factor remains fixed - the blend of art and science in buying. Retailers today are focused on perfecting their omnichannel experience, but with new competitors constantly emerging, retailers are hyper-aware that every touchpoint needs to offer a seamless shopping experience. A...
Sep 15, 2022
Dundas has announced that it will be the next brand to join virtual world platform Roblox via a partnership with digital fashion retailer DressX. The fashion brand has launched, together with DressX, a collection of six digital wearables utilising Roblox’s Layered Clothing technology, which aims to offer hyperrealistic and inclusive clothing for...
Sep 12, 2022
For its 60th anniversary, the Council of Fashion Designers of America (CFDA) will be making its first steps into the metaverse and Web3 world with an exhibition and collection of non-fungible tokens (NFTs). The initiative comes as part of a collaboration with metaverse platform The Sandbox, with support from Polygon Studios and creative...
Sep 9, 2022
LA-based modelling agency Photogenics has announced the launch of a new Avatar division, allowing brands to further explore the digital world while enabling models to monetise their careers beyond the physical. Engineered alongside designers Nina Hawkins, also known as Ninocence of Lilium Labs, and Horizon Lab’s Sage Morei, with the help of John...
Digital fashion retailer DressX has announced a new partnership with Zepeto which sees it launch a collection of digital-only wearables through the online metaverse platform. The retailer has worked together with Zepeto’s virtual fashion influencer Monica Quin on five digital looks created using Quin’s signature colour palette. The line will be...
Sep 1, 2022
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