Digital Fashion news and archive

The top metaverse-based fashion events of 2022, and if they are returning next year

This year saw an overabundance of digital and metaverse-based events designed to both inform on and accelerate the adoption of digitalisation in the fashion industry and beyond. While some took to already established virtual world platforms, others developed their own world to display exhibits, digital designs or presentations that also came in...

Dec 9, 2022

Fashion |Beauty

Givenchy transforms Roblox world into a ‘Winter Wonderland’

Givenchy Beauty, which ventured into the metaverse earlier this year, has transformed its world on Roblox into a ‘Winter Wonderland’ for the festive season. The new-look Givenchy Beauty House brings the brand’s 2022 holiday collection to life with a winter chalet-like concept, where the dance floor now resembles an igloo and the L’Interdit...

Dec 8, 2022

Event

Metaverse Fashion Week Returns in Spring 2023 To Highlight Advances in Digital Fashion & Interoperability

The web3 revolution continues next year with the annual exploration of what fashion will look like in virtual worlds, featuring participation from the first CFDA-Recognized Fashion Week to join MVFW. Decentraland, the world’s largest user-owned and operated virtual social world, announced today the return of Metaverse Fashion Week (MVFW) which...

Dec 8, 2022

Business

Puma launches new UK app with virtual try-on feature

Sportswear brand Puma has launched a new app in the UK complete with a virtual try-on feature that allows shoppers to see products in 3D animations. The relaunch comes on the back of the app’s “successful” roll out in North America, which built on Puma’s continued growth strategy. Next to the latest products and exclusive content, the virtual...

Dec 6, 2022

BusinessFeatured

Metaverse Fashion Week to return in March: what to expect

Metaverse Fashion Week (MVFW) is set to make its return, the event’s organiser and host platform Decentraland has said. The metaverse-based fashion event will be held from March 28 to 31, 2023, as a virtual conclusion to the spring/summer fashion season. For this year, virtual social world Decentraland and non-fungible token (NFT) marketplace...

Dec 6, 2022

Business

H&M introduces garments wearable through AR to app

H&M has revealed a number of new augmented reality (AR) features on its mobile app that will allow shoppers to try on and wear three one-of-a-kind garments using their camera. The feature comes as part of a partnership with Snap, an AR camera lens tech developer, which will also allow its users to view the products on its own social media...

Dec 5, 2022

Business

H&M emphasises textile recycling in new ‘Metaverse Design Story’

Fast fashion retailer H&M has presented its latest collection as part of its Innovation Stories initiative, a project through which it said it is aiming to push the fashion industry towards more sustainable methods of consumption. Initially unveiled during an event in Madrid, Spain, the ‘Metaverse Design Story’ exists in a ‘phygital’ format,...

Dec 2, 2022

Business

CFDA to unveil commemorative NFT collection and metaverse exhibition

The Council of Fashion Designers of America (CFDA) has unveiled a commemorative non-fungible token (NFT) collection which will launch days before the debut of a metaverse fashion exhibition. Entitled ‘Lighting the Path of American Fashion’, the NFT collection will feature seven one-of-a-kind assets that will be available through auction on a...

Dec 2, 2022

Business

Lacoste opens virtual reality store in partnership with Emperia

Lacoste has unveiled its first-ever virtual store, developed in partnership with Emperia, a virtual store development platform for retailer and fashion. On entering the store, customers can move around a space inspired by the brand’s signature details, in an interior that is reminiscent of a crocodile’s mouth. The showroom features five seasonal...

Nov 29, 2022

Business

Jen Lee launches AR game to display SS23 collection

Taiwanese designer Jen Lee has unveiled a gaming app to showcase her spring/summer 2023, with an added activation that took place at London’s Piccadilly Circus. The game, entitled ‘Love is the Answer’, utilises augmented reality (AR) in a setting dedicated to the brand’s own identity, available through a mobile app that can be downloaded on iOS...

Nov 22, 2022

Business

In Pictures: Bloomingdale’s debuts multi-brand virtual shopping experience

Luxury department store Bloomingdale’s has unveiled a new virtual shopping experience for the festive season, allowing visitors to shop various brands within the digital realm. Developed alongside virtual reality (VR) technology developer Emperia, the virtual space will feature dedicated areas for Chanel, Ralph Lauren and Nespresso, as well as...

Nov 21, 2022

Business

Zero10 launches AR Fashion Platform allowing users to create and wear digital fashion

Zero 10 has launched a new “digital fashion hub” that will allow designers, brands and users to create and wear virtual clothing through augmented reality (AR). The ‘AR Fashion Platform’ aims to create a space for the “best in digital fashion”, the company said in a release, while also allowing for virtual clothing to be wearable in real life...

Nov 21, 2022