Digital fashion news and archive

Why 2022 will be home to the ‘summer of phygitals’

The merging of the physical and digital worlds has become increasingly evident in the fashion industry, with many brands taking advantage of the strategy in order to more closely appeal to the younger generation of consumers. Boson Protocol has been somewhat of a leader in this type of technology, establishing itself as a blockchain...

9 hours ago

Business

Metaverse Fashion Council - DAO MFC

Engagement of fashion and venture capital is a mission of DAO Metaverse Fashion Council. In the near future of Metaverse Fashion, we will see a generation of new heroes, brands, projects, and services. The source of innovative projects isn't an old fashion system but people themselves, as it has already happened with decentralized finance and...

Jun 24, 2022

FairsFeatured

Met Ams: a fresh new metaverse conference looking to diversify the Web3 world

The new metaverse conference Met Ams took place last week, acting as a platform to make the digital world more accessible to a wider audience. The concept for the event transpired in December 2021, and was formulated over six months by co-founders Anne Sophie Erbé, Peter Meere, Edmund Howard and Rik Woldring, ultimately selling out and preparing...

Jun 21, 2022

Culture

Vogue and Snapchat partner on AR exhibition

Media publication British Vogue has revealed a collaboration with social media platform Snapchat in the form of an interactive augmented reality (AR) exhibition. Curated by Edward Enninful, ‘Vogue x Snapchat: Redefining the Body’ will take a look into how AR could enrich the world of physical fashion via the transformation of designer garments...

Jun 21, 2022

Fashion

Feng Chen Wang presents virtual show of made-to-measure looks

Chinese-born Feng Chen Wang took to the metaverse to present a new made-to-measure collection as part of Shanghai Fashion Week. Created with support from virtual reality innovation centre Inert Plan, the show saw the London-based designer explore the boundaries between the real and the virtual worlds. Pieces in the digital collection were made...

Jun 20, 2022

Fashion Featured

In Meta's new store Avatars can be dressed in Balenciaga, Prada and Thom Browne

Meta is launching an Avatar Store on Facebook, Instagram and Messenger. The store will launch to include digital clothes from Balenciaga, Prada and Thom Browne, as was announced by Mark Zuckerberg on Twitter. The Facebook founder and Instagram Fashion Director Eva Chen were pictured as avatars in several looks from each designer. Early in May Mr...

Jun 20, 2022

Business

Digital fashion platform Sknups raises 3.5 million dollars

Digital fashion and beauty platform Sknups has announced it has secured 3.5 million dollars in pre-seed funding in a round led by fashion and Web3 innovators. The collectibles metaverse platform, which was founded back in 2020, works with a team to create couture 3D models made in a digital atelier, offering its community of collectors...

Jun 17, 2022

Fashion Featured

How digital and physical identities will intertwine in virtual fashion design

The metaverse, while not an entirely new concept, is still under continuous development. It's not one tangible facet but a multiverse of different virtual environments that allow users to explore online spaces and their place in them. It was this particular aspect that was investigated during a panel discussion at Met Ams, a newly established...

Jun 17, 2022

NewsFeatured

Spanish Fashion Schools: Where to Explore Digital Fashion and Technology

The fashion industry is evolving faster than ever and fashion education needs to adapt accordingly to prepare future industry professionals in the best possible way. More and more fashion brands are entering the digital realm, or the Metaverse where they present digitally designed unique pieces of clothing, sometimes exclusively available...

Jun 15, 2022

Business

Design platform Faith Tribe to launch programme helping brands enter metaverse

Collaborative fashion platform Faith Tribe has announced it will be introducing a fashion-focused launchpad for brands looking for help when entering the metaverse. Developed together with technology company NFT Technologies, ‘Fashion DAO’ will help brands connect with Gen Z consumers and tap into the rising digital fashion trend taking over the...

Jun 10, 2022

Business

Clinique drops NFT makeup campaign addressing diversity in metaverse

Beauty brand Clinique has revealed a new non-fungible token (NFT) campaign in partnership with digital artist Daz 3D, addressing the lack of representation in the metaverse. For the ‘Metaverse More Like Us’ campaign, the Estée Lauder-owned brand has collaborated with a number of global makeup artists, including Tess Daly and Sheika Daley, on the...

Jun 10, 2022

Business

Tommy Hilfiger expands metaverse presence with Roblox community space

Tommy Hilfiger has revealed an expanded presence on Roblox, the online open-world game platform, in the form of an immersive community space. Entitled ‘Tommy Play’, the Brooklyn-inspired space aims to reflect the brand’s street culture heritage through activities like BMX bike riding and the exploration of underground subway systems. Content...

Jun 7, 2022