The digital fashion industry requires new training solutions: the master of science in Digital Fashion Communication, double degree between Università della Svizzera italiana, Switzerland and Université Paris 1 Panthéon-Sorbonne, France was designed to address the needs of the evolving fashion industry. Among the courses, the students conduct...
Jan 14, 2022
Fashion retailer Gap has jumped onto the digital art trend with the launch of its first collection of non-fungible tokens (NFTs) created in collaboration with Brandon Sines, the artist behind the Frank Ape character. The NFTs, to be launched through energy-efficient blockchain Tezos, will be introduced within a gamified digital experience that...
Jan 13, 2022
New York - Online platforms that are precursors of the metaverse vision for the internet's future are already serving as workrooms to develop products destined for real-life sale. From sneakers sketched in the virtual world but produced in the real one, to designers who preview clothes on avatars before making them -- the barrier between digital...
Fashion retailer H&M is set to explore the virtual fashion realm, with the launch of a digital collection to release through a competition. On January 10, in a campaign fronted by the brand’s sustainability advocate Maisie Williams, H&M will be launching the competition through its official website, where customers have the chance to win an...
Jan 10, 2022
Artificial intelligence (AI) and augmented reality (AR) tech firm, Perfect Corp. has extended its technical capabilities to now launch a virtual try-on for watches, continuing the company’s expansion into fashion. Using its newest patent-pending AgileHand Technology, Perfect Corp.’s try-on feature allows users to view a 3D digital experience...
Jan 6, 2022
Get ready for virtual fashion week. In the metaverse. Hosted by Decentraland, the inaugural fashion week will be held on its platform next March, just after the IRL catwalks presentations finish in the major fashion cities of Paris, Milan and London and New York. Decentraland is partnering with UNXD to host the event, a curated marketplace for...
Dec 29, 2021
If one thing was truly evident this year, it was the continued blurring between the fashion and gaming worlds. Whether it was the cohort of individuals turning to the comfort of the digital realm or the announcement of Meta, it seemed that many were pivoting their attention to their online selves, a move that high-end fashion brands evidently...
Dec 24, 2021
Digital fashion platform DressX, together with web3 studio Kollectiff, has revealed a limited edition Metahelmets collection as part of The Metaverse Travel Agency (The M.T.A). Owners of the Metahelmets can wear them an unlimited number of times via DressX’s augmented reality (AR) app, with the first styles already available to purchase through...
Dec 21, 2021
N. Fungible, a launchpad and marketplace for fashion brands in the metaverse, has launched globally. Backed by senior executives from some of the world’s leading retailers, N. Fungible is designed to simplify and streamline entry into the metaverse for brands, designers, and retailers unfamiliar with the crypto ecosystem. N. Fungible clients can...
Dec 17, 2021
Premium fashion brand Tommy Hilfiger has revealed a partnership with eight user-generated content (UGC) designers from the Roblox community to create a collection of thirty digital fashion pieces that players can use to dress their avatars. The Tommy x Roblox Creators collection is available through the online platform’s global marketplace....
Crossovers between the fashion and gaming worlds have been inescapable this year, with many brands turning to the digital sphere for collection launches, collaborations and general marketing activations. As it becomes increasingly evident that this is a sector that cannot be overlooked, the tech company Wunderman Thompson has released a report...
Dec 16, 2021
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