The Institute of Digital Fashion (IoDF) and the Circular Fashion Summit (CFS) by Lablaco is looking to bring inclusivity and diversity to fashion NFTs and the metaverse with a new digital-only VR capsule collection. The IoDF will be launching avatars and a digital-only inclusive collection at the Circular Fashion Summit 2021 VR by Lablaco,...
9 hours ago
Fast-fashion retailer H&M will be launching the new rental service platform Spin at its Berlin-based store, in collaboration with circular fashion organisation, Lablaco. Based at the H&M Mitte Garten, the rental service will allow customers to book and pay for a garment upfront, complete with a deadline to return it to be cleaned and prepared...
Oct 19, 2021
Luxury e-commerce platform Mytheresa has revealed it will be hosting a 360-degree virtual pop-up shopping experience to launch the new-season collection of Italian brand Moncler. To be set in the impressive Timmelsjoch Museum, sitting 2,508 meters above sea level on the Austrian-Italian border, the virtual store will display a range of Moncler’s...
Through digital auction site Cryptograph, fashion photographer Ellen von Unwerth will be releasing a five piece non-fungible token (NFT) collection starring three iconic supermodels in images she has taken from the past. The ‘Supermodel Series’ exists as an ode to the iconic supermodels Claudia Schiffer, Naomi Campbell and Kate Moss, turning...
Oct 15, 2021
Fashion conglomerate OTB Group joins LVMH, Prada Group and Cartier as a new founding member of technology innovation initiative Aura Blockchain Consortium. As the parent company of Diesel, Maison Margiela, Marni, Jil Sander and Viktor&Rolf, the OTB Group’s new move will see the company dive into the exploration of digital transparency and...
The world of NFT is all about fashion and luxury: a shared interest. Speculative bubble or justified enthusiasm? 2021 is the year of NFTs, the famous non-fungible tokens that are panicking young and geeky investors by combining cryptocurrencies and blockchain. Sales have exploded in August; speculators are rushing in with glee. A craze favored...
Oct 11, 2021
Italian luxury house Bulgari has transformed its Serpenti emblem into an immersive AI installation artwork that is set to become an auctionable non-fungible token (NFT), taking the iconic snake design into the metaverse. Located in a public installation at the heart of Milan’s Piazza Duomo, the artwork aims to represent the development of the...
Oct 7, 2021
The online metaverse is coming and if we're going to be spending more time in virtual worlds, there's one crucial question: What are you going to wear? "When I first started talking about this, my friends were like, 'What are you talking about?'" said 27-year-old Daniella Loftus. "But my 14-year-old cousins understood it immediately." For many,...
Oct 6, 2021
Alongside the implementation of an online 3D experience, designer Charli Cohen and luxury retailer Selfridges have come together to release a collection in honour of Pokémon’s silver anniversary. Additionally, Yahoo production house, Yahoo Ryot Lab worked with the two on the launch of the immersive shopping platform Electric/City, in the form of...
Oct 4, 2021
Fast fashion retailer H&M will be implementing a virtual in-store fitting feature into a select number of its German stores, in a technology partnership with NeXR Technologies SE and its Berlin-based innovation lab H&Mbeyond. Starting with a test phase of the application AvatarCloud Fashion, a Fusion 3 body scanner will be implemented into the...
Oct 1, 2021
For experimental fashion designers, the contemporary fashion industry is not an easy place. Anyone who wants to make money has to design for the general public - and it is precisely this general public that is primarily interested in clothing that conforms to existing conventions. These conventions exist as trends and dress codes, but they are...
Sep 30, 2021
Moncler’s multi-dimensional, digital experience Mondogenius saw “unprecedented community engagement” numbers for its recent event, with a global reach of 2.3 billion, and more than 299 million views across all platforms. On China’s social media app Weibo, the event garnered 74 million views, achieving a Moncler record in the market....
This site uses cookies to deliver its services, to personalise ads and to analyse traffic. If you continue browsing the site, you agree to our use of cookies.