Eco Age news and archive

European Commission urged to deal with microplastics from synthetic textiles

The EU is being urged to tackle microplastics as part of its strategy for a Circular Economy Action Plan, which was published in March 2022. Members of the European Commission have been given a whitepaper authored by a group of NGO’s, scientists, and solution providers, which calls to action for the EU to mandate filters in washing machines as...

People

Eco-Age appoints Harriet Vocking as new CEO

Sustainable strategy and business consultancy Eco-Age has promoted Harriet Vocking, former chief strategy officer, to chief executive officer. Vocking has worked at Eco-Age for ten years and is described by the agency as being “integral to its success and growth,” as she has helped to drive the business “with passion, nurturing its clients and...

Fashion Featured

How the fashion industry is misusing sustainability metrics

Despite the fashion industry’s progress in tackling sustainability, a lack of vital metrics makes it challenging to define. Current definitions veer toward a narrow scope that fails to assess the impact on the entire value chain. In the report the Great Green Washing Machine Part 1: Back to The Roots Of Sustainability, its authors argue...

FairsFeatured

New trade show GenovaJeans to launch in September

A new international jeans trade show is being launched in Genoa, Italy by Candiani, Diesel and Eco-Age in September to showcase the future of denim with a focus on sustainability. GenovaJeans will take place from September 2-6 in Genoa and will bring to life the “evolution, and innovation of jeans” in an experiential showcase with a series of...

Report

Eco-Age taps former JW Anderson chief as new CEO

Sustainable business agency Eco-Age has appointed former JW Anderson chief Simon Whitehouse as its new CEO. Whitehouse, who is also the former CEO of creative agency Art Partner, will succeed Nicola Giuggioli, who co-founded Eco-Age with his sister Livia Firth in 2008 and who will take on the role of chairman. “We cannot deny nor ignore the...

Fashion Featured

Redemption launches sustainability “reset” strategy

Italian luxury fashion brand Redemption has teamed up with Livia Firth’s sustainability and communications consultancy Eco-Age to strengthen its commitment to sustainability with a new strategy, ‘Re|set the Future’. Redemption, founded by Bebe Moratti in 2013, has become known for combining sexy, rock ’n’ roll looks with conscious and socially...

Fashion

Redemption launches sustainable athleisure line

Italian luxury brand Redemption has launched its most sustainable collection to date, after enlisted the help of sustainability and communications consultancy Eco-Age to “drive substantial and meaningful change” across its business. The ‘Athletix’ line marks the brand’s first athleisure wear offering and has been designed to stay true to what it...

Fashion

Diesel commits to more responsible practices with new sustainable strategy

Renzo Rosso, the president of OTB Group and founder of Diesel announced that the Italian fashion label is taking sustainable approaches, revealing its Responsible Living Strategy, which was designed to further the brand’s “commitment to taking action for the benefit of current and future generations.” The brand has also dedicated itself to...

Fashion Featured

Green Carpet Talent Competition names 2019 finalists

The Green Carpet Talent Competition, which challenges emerging designers to redefine sustainability in fashion, has shortlisted five rising stars for The Franca Sozzani GCC Emerging Designer Award, which will be presented at the Green Carpet Fashion Awards in Milan on September 22. Judges scrutinised entries from 10 semi-finalists to name 5...

Fashion

Pirarucu Leather awarded GCC Brandmark

Pirarucu, an alternative leather made from Pirarucu fish skin, has been recognised by Livia Firth’s Eco-Age and awarded a GCC Brandmark, a guarantor of sustainable excellence. Historically discarded as a waste product of fishing, Pirarucu leather is produced in Brazil and has become the go-to luxurious alternative to bovine leather, which has...

Fashion Featured

Eco-Age launches the Commonwealth Fashion Exchange

The Commonwealth is to celebrate fashion across its 52 countries for the first time with the launch of the Commonwealth Fashion Exchange, an initiative from Liv Firth’s Eco-Age that aims to highlight the power and potential of artisan fashion skills to deliver new networks, trade links and sustainability. The initiative will see fashion talent...

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