Fitness news and archive

THG Commerce launches new Hyrox global DTC ecommerce platform

THG Commerce, the end-to-end ecommerce platform from THG Ingenuity, has launched a new direct-to-consumer ecommerce platform for Hyrox, the fitness racing event. The website launch is part of a wider partnership between the two parties to drive long-term growth for Hyrox as it expands globally. Hyrox will benefit from extensive support across...

Fashion

Authentic Brands partners with One World Brands for Tapout

Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform, has inked a licensing deal for fitness brand Tapout with wholesale apparel company One World Brands. Through the partnership, One World Brands will design, manufacture and distribute Tapout sportswear, activewear and swimwear for men, women...

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Fashion

Athleta launches workout clothes for high-intensity exercise

US premium sports and activewear brand Athleta, part of Gap Inc., has launched a new women’s workout collection engineered with proprietary fabrics for high-intensity movement. Athleta, more known for its yoga and pilates clothing, has developed an eight-piece ‘Train’ collection to “empower women through their most intense workouts” as it looks...

Fashion |In Pictures

Gymshark launching headband designed for textured hair

Fitness apparel brand Gymshark has unveiled a new headband designed with the Black community in mind, which offers people with textured hair a headband that supports them through their workouts. The Diffuse Sweat Headband has a double-layer construction that allows a ‘one size fits all’ approach with stretch-to-fit material to accommodate...

Retail

Athleta to launch new experiential fitness series in NYC

US premium sports and activewear brand Athleta is set to launch a new experiential fitness series under the name 'Move with Athleta,' which aims to encourage women to work out together. Officially launching on November 16 in New York City via several dedicated, immersive public experiences, the new series will host live events in key cities...

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Business

HermèsFit to globally launch series of interactive experiences

French luxury house Hermès will soon be inviting the public to its interactive world of HermèsFit in Paris, a global initiative created to appeal to the active side of its consumer whilst showcasing the house’s iconic accessories. For its first event hosted in the École des Beaux-Arts, HermèsFit will host a number of activities including carré...

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Fashion

Dior debuts fitness equipment line in collaboration with Technogym

Luxury fashion house Dior has stepped further into the wellness market, with the release of fitness equipment developed in collaboration with sports specialists Technogym. The line supplements the house’s recent Dior Vibe collection, an elegant sportswear range designed by Maria Grazia Chiuri for the Dior 2022 Cruise show. The Dior and Technogym...

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Fashion

Pantys launches absorbent fitness collection

Absorbent underwear brand Pantys has launched an exclusive fitness line designed to empower people who menstruate to continue exercising throughout their period. The four-piece collection of clothing and underwear, consisting of absorbent shorts, legging, underwear and a lightweight training top, designed to cater for those with a medium to...

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Fashion

Beachbody expands into footwear and apparel

Los Angeles - Activewear brand Beachbody recently decided to expand into other retail categories. The company, known for its affiliation with fitness programs P90x and Insanity, just announced its appointment of Global Brand Partners (GBP) Pre. Ltd. With the new partnership, GBP will help Beachbody to develop its footwear and apparel brands. GBP...