Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform, has inked a licensing deal for fitness brand Tapout with wholesale apparel company One World Brands. Through the partnership, One World Brands will design, manufacture and distribute Tapout sportswear, activewear and swimwear for men, women...
Jun 19, 2024
US premium sports and activewear brand Athleta, part of Gap Inc., has launched a new women’s workout collection engineered with proprietary fabrics for high-intensity movement. Athleta, more known for its yoga and pilates clothing, has developed an eight-piece ‘Train’ collection to “empower women through their most intense workouts” as it looks...
Feb 14, 2024
Fitness apparel brand Gymshark has unveiled a new headband designed with the Black community in mind, which offers people with textured hair a headband that supports them through their workouts. The Diffuse Sweat Headband has a double-layer construction that allows a ‘one size fits all’ approach with stretch-to-fit material to accommodate...
Feb 12, 2024
US premium sports and activewear brand Athleta is set to launch a new experiential fitness series under the name 'Move with Athleta,' which aims to encourage women to work out together. Officially launching on November 16 in New York City via several dedicated, immersive public experiences, the new series will host live events in key cities...
Nov 15, 2023
French luxury house Hermès will soon be inviting the public to its interactive world of HermèsFit in Paris, a global initiative created to appeal to the active side of its consumer whilst showcasing the house’s iconic accessories. For its first event hosted in the École des Beaux-Arts, HermèsFit will host a number of activities including carré...
Oct 28, 2021
Luxury fashion house Dior has stepped further into the wellness market, with the release of fitness equipment developed in collaboration with sports specialists Technogym. The line supplements the house’s recent Dior Vibe collection, an elegant sportswear range designed by Maria Grazia Chiuri for the Dior 2022 Cruise show. The Dior and Technogym...
Oct 5, 2021
Absorbent underwear brand Pantys has launched an exclusive fitness line designed to empower people who menstruate to continue exercising throughout their period. The four-piece collection of clothing and underwear, consisting of absorbent shorts, legging, underwear and a lightweight training top, designed to cater for those with a medium to...
Aug 4, 2021
Los Angeles - Activewear brand Beachbody recently decided to expand into other retail categories. The company, known for its affiliation with fitness programs P90x and Insanity, just announced its appointment of Global Brand Partners (GBP) Pre. Ltd. With the new partnership, GBP will help Beachbody to develop its footwear and apparel brands. GBP...
Jun 6, 2016