Gucci news and archive

Demna Gvasalia deconstructs Gucci's history in new exhibition

Demna Gvasalia is rewriting Gucci's history in a “museum of museums”. As part of a new exhibition, the creative director of the Florentine brand tells the house's story not as a linear chronicle, but as a multifaceted reinterpretation blending the present and memory. With the “Gucci Storia” exhibition at Palazzo Gucci, he is creating a “museum...

FashionPress Release

Gucci announces Ningning of Aespa as new global brand ambassador

The House is pleased to welcome N INGNING from the group a espa to the Gucci family as Global Brand Ambassador. Recognized for her strong stage presence, vocal talent, and distinctive artistic identity, N INGNING has become a notable voice among a new generation of performers. As member of K-pop group a espa , her creativity and international...

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Fuorisalone highlights: from Stone Island's No Seasons project to H&M Home's Kelly Wearstler collection

Fuorisalone is now over, along with its whirlwind of events, long queues and the flood of people that took over Milan for a week. While the appeal of Fuorisalone is undeniable, it is worth reflecting on the quality of the events, their content and the interest they generate among fashion and design professionals. It is understandable that brands...

FashionPress Release

Generation Gucci

The Generation Gucci campaign centers on a collective of individuals who embody the new generation of the House . It unfolds through a series of 84 images , one for each look, conceived as a near -lookbook and photographed by Demna. Credits: Gucci The collection brings together elements from different decades of the House, combining archival...

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Business

Kering unveils recovery plan, aims to more than double profit margin

French luxury giant Kering has announced a recovery plan as the group continues to struggle. On Thursday, it revealed measures that include more than doubling its operating margin rate in the medium term. The group began a transformation last year under its new chief executive officer, Luca de Meo. It now aims to achieve an operating margin rate...

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Gucci looks to reignite the flame in its Italian home

Paris, France - Having transitioned from a fashion icon to a thorn in the side of French luxury group Kering, Gucci must now reinvent itself to avoid further weighing on its parent company's accounts. The luxury giant, which also owns Yves Saint Laurent, Bottega Veneta, Kering Eyewear and Boucheron, will present its strategy to investors on...

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Kering: a crucial week to reassure markets and relaunch Gucci

French luxury leader Kering, held back by difficulties at Gucci, is facing a decisive moment. This week, the group will present its new roadmap during a highly anticipated investor day in Florence. All eyes are on the speech by Italian Luca de Meo, the group's chief executive officer, at the Capital Markets Day on Thursday in Gucci's birthplace....

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Dolce & Gabbana brings in ex-Gucci boss

Italian fashion house Dolce & Gabbana said Monday that it had appointed the former Gucci boss Stefano Cantino as its co-chief executive, part of a management shake-up as it seeks to refinance its debt. He will be co-CEO with Alfonso Dolce, the brother of D&G co-founder and designer Domenico Dolce, the company said in a statement. Alfonso Dolce...

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Milan Fashion Week champions artisanal craftsmanship, creativity and quality materials

There was a great deal at stake during this edition of Milan Fashion Week. From the highly anticipated creative director debuts at brands like Gucci and Fendi to srutiny over the Armani brands, now creatively managed by Pantaleo Dell'Orco and Silvana Armani following the founder's passing, the event served as a litmus test for a revitalised...

FashionPress Release

Gucci Unveils See Now, Buy Now For The Gucci Primavera Collection By Demna, Across Selected Stores And A New Digital Experience

Following Demna’s first fashion show on February 27, a curated selection from the Gucci Primavera collection is now available in selected stores and online, ahead of the official launch starting from July 2026. Credits: Gucci Primavera establishes a new vocabulary of silhouettes, textures, and materials, expressing the product design ethos at...

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Fashion |Opinion

Milan Fashion Week was an era of infinite opinions. Who is fashion really for?

As Milan Fashion Week drew to a close, one thing felt undeniable: everyone is now a fashion critic. Not just the front row. Not just the legacy editors. But analysts, Substack writers, TikTok commentators, luxury consultants, meme accounts and armchair aesthetes alike. The more interesting question is not whether opinions are polarised, they...

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Gucci champions street style with shoulder-slung bum bags, bare midriffs and double G thongs

The intentions and sentiments are good. “This first show of mine for Gucci introduces a universe of people, archetypes, consumers and dress codes destined to inspire my creative language for the future. It is a beginning, but already a mature one, full of intention,” Demna wrote in a letter on show day. However, it is well known that numbers are...