E.l.f. Beauty, the publicly listed U.S. cosmetics company, has signed a 1 billion dollar agreement to acquire Rhode, the direct-to-consumer skincare brand founded by model and influencer Hailey Bieber. The deal marks a major push by e.l.f. into the prestige skincare space and reflects the brand’s ambitions to expand into new retail channels,...
May 29, 2025
Sportswear brand Fila has unveiled a capsule collection with its global ambassador Hailey Bieber, American model and founder of skincare brand Rhode. The 13-piece Fila x Hailey for spring/summer 2025 fuses sport heritage with contemporary style and has been “designed with Hailey’s effortless sensibility,” adds Fila in the press release. The...
Mar 5, 2025
Rhode, the skincare brand of model and media personality Hailey Bieber, is continuing on in its rapid expansion plans, with the company now set to enter five new territories in Europe. In an Instagram post, the brand said its full collection would be shipped to France, Germany, Ireland, Italy and Spain starting September 28, marking the first...
Sep 26, 2023
On June 15th Hailey Bieber launched her minimalist skincare brand to much fanfare. The burgeoning company partnered with YouTube for its first annual shopping festival the following day, and the feeds of the brand's social media accounts are full of praise and good reviews. Seven days after its commercial launch the model and entrepreneur is...
Jun 22, 2022
YouTube is to host its first shoppable beauty festival on 16 June. In a bid to compete for the advertising dollars traditionally allocated to television and shopping channels, YouTube is aiming large for creators and brands to make it a go-to destination for livestreaming, entertainment, fashion and shopping. The Beauty Festival will be hosted...
Jun 15, 2022
Vogue Eyewear has dropped its first collection co-designed with model Hailey Bieber, who is the eyewear brand's new ambassador and creative partner. The first Hailey Bieber x Vogue Eyewear collection “frames authentic beauty with celebrity style” and takes inspiration from “every facet of her personality”. There are eight signature looks in the...
Apr 4, 2022