Interview news and archive

MCM president Sabine Brunner on ‘mavericks’, marketing and the metaverse

'Modern Creation Munich' - that's what MCM once stood for when the fashion brand was founded in 1976. But how do you guarantee that creations always remain modern and how do you manage the balancing act between tradition and innovation for a new generation of luxury customers? These are all questions that Sabine Brunner was confronted with when...

BusinessFeatured

Elena Strahova, CEO, Riga Fashion Week: 'Latvian brands tend to operate within their own niche'

On the fringes of the traditional fashion industry circuit, Fashion Week in Latvia's capital Riga has established itself as a benchmark event in the Baltic region, distinguished by its focus on sustainability and ethics in fashion. Elena Strahova, founder and CEO of Riga Fashion Week (RFW), which took place from April 8 to April 11, takes stock...

Fashion |Interview Featured

Multifaceted design: The challenges of emerging creators at 080 Barcelona Fashion

From Avec Amour’s María Undo and Daniel de Villanueva tearfully greeting each other at the end of their first catwalk show and Guillermo Justicia's friends, bouquet in-hand, waiting to congratulate him on his debut to Santi Mozas of Compte Spain working until the last minute alongside 404 Studio designer Anaïs Vauxcelles, his close creative...

Fashion |Interview Featured

Behind the veil with Brenna Simmons, founder & creative director of nordeen

Launching a fashion brand brings a wealth of challenges with it, but launching a bridal wear brand perhaps even more. No longer the sure-fire business it once was, the bridal industry has witnessed a rise in informal weddings, a surge of interest in vintage or unconventional attire, and highly informed shoppers. Combined with inflation and an...

Business |Interview Featured

Fran Marchena, CEO and founder of Spain’s Hoff: ‘Franchises have become a great ally in our expansion’

Valencia - What started as a fledgling online business in the Spanish province of Alicante - the cradle of the country’s footwear par excellence with the city of Elche as its main representative - has ended up becoming a meteoric company that has closed a turnover of 53 million euros and a 90 million retail price. In less than eight years,...

Business |Interview Featured

Replay CEO: ‘Genuineness and authenticity are currently the greatest luxury’

Vintage is all the rage among Generation Z - especially those active on the video platform TikTok - who have recently discovered and reinterpreted numerous fashion trends from the past. The Italian denim brand Replay is capitalising on this phenomenon and reissuing a denim classic from the 90s: the '9zero1'. The relaunch, combined with a...

People |Interview Featured

Aaron Esh reflects on London’s emerging designer landscape and fashion week support systems

Earlier this year, Aaron Esh took to the London Fashion Week runway for the second time in his career. The collection, made up of elevated autumn/winter staples for London’s elite, at first appeared as a direct exploration of the city’s mundane life, mirrored in a subdued colour palette and architectural shapes. Yet, on closer inspection, it...

Business |Interview Featured

Decathlon's chief digital officer on making 'digitisation the new normal'

Decathlon went back to the drawing board and put a new vision on paper. The French sports fashion retailer wants to develop further as a 'multi-specialist-company' under the motto 'Move People Through The Wonders of Sports'. Part of the new strategy is digitalisation. FashionUnited spoke to chief digital officer Jimena Almendares during a...

Business |Interview Featured

Happy Socks CEO: ‘My vision is to create the Happy Group’

How do you turn a supposedly boring product - as socks are often seen to be - into a real statement piece? One example that has taken the industry by storm in recent years is entirely encasing the socks with fresh patterns, colours and designs that stand out from standard black, grey, brown or white designs. Happy Socks has played a key role in...

Fashion |Interview Featured

LFW AW24: All-aboard SRVC’s London commute

A standout moment from this season’s London Fashion Week had to be attending a fashion show on an iconic red London double-decker bus to see SRVC present its autumn/winter 2024 collection inspired by the morning commute on return from a tropical holiday. SRVC (pronounced 'service', ed.) was founded in 2021 under the creative direction of...

Fashion |Interview Featured

LFW: Mark Fast and the evolving landscape of London Fashion

Best known for his sexed-up knitwear, Canadian-born, London-based luxury knitwear designer Mark Fast showed precisely why at London Fashion Week (LFW). This season he took to the occasion with a 2024 collection full of adventurous mixes of knitwear with big coats, bodycon dresses and 60’s-inspired interstellar style. Fashion designers come and...

People |Interview Featured

Bishme Cromartie takes us in the 'Batrix' for FW24 during NYFW

From the moment he began sketching his original designs and learning the basics of sewing from his aunt at a young age, Bishme Cromartie, a self-taught designer, realized that fashion was much more than a mere hobby to him. After successfully growing his brand over the last few years, the Baltimore-native designer is ready to carve out a name...