The spring/summer 2026 season traditionally kicked off with Pitti Uomo. But while the Florentine menswear trade fair is dedicated to menswear, Apropos – The Concept Store focuses equally on womenswear and menswear from the very beginning of the season. For over 40 years, the concept store, with locations in Cologne, Düsseldorf, Hamburg, Berlin,...
Jun 25, 2025
Bikkembergs is repositioning itself, targeting a younger generation. While this demographic may recognise the Belgian designer's name, they haven't necessarily been familiarised with his aesthetic. A strategic collaboration with the controversial Russian streetwear designer Gosha Rubchinskiy aims to not only inject new relevance into the brand...
Jun 17, 2025
Founded in 2019, OBS sought to gradually conquer the world with German craftsmanship, countering the ever-faster fashion industry. In conversation with FashionUnited, brothers Johannes and Matthias Schweizer sat on the steps behind their office. Here, instead of a bustling city with traffic noise, the founders of the Augsburg-based brand look...
Jun 16, 2025
Now in its 10th year, Mori has its ambitions set on being more than just a babywear brand. Last month, the company made such a mission known by making its first acquisition: Kidly, another British label but for pre-school children. Now, Mori is also growing its retail network with the opening of a new store in Hampstead this summer, bringing its...
Jun 13, 2025
In 2023, Moss Bros dropped the ‘Bros’ from its name, signaling a strategic pivot towards positioning itself as a contemporary menswear label – one that retains the essence of its storied heritage. This rebrand was marked by the reintroduction of the brand as simply ‘Moss’, accompanied by a series of store openings under the streamlined name....
Jun 2, 2025
Swiss start-up Finally. covers fashion and sustainable products for a period we don't like to think about: hospital stays, chronic illness, a person’s final days. These are fragile times, as the community-oriented design studio and research lab calls them. All products are created after careful consideration and planning, often in collaboration...
May 26, 2025
French start-up Losanje, founded by Simon Peyronnaud and Mathieu Khouri, winner of the ANDAM 2025 Fashion Innovation Award, established itself as a key player in textile upcycling. Thanks to its proprietary technology and an integrated approach, Losanje succeeded in making upcycling economically viable and, ultimately, scalable. A year after our...
May 23, 2025
The fashion industry balances change and innovation. Economic uncertainty, digitisation and sustainability are placing ever-increasing demands on leadership. FashionUnited asked four CEOs of fashion companies about the biggest misconceptions surrounding running a fashion business, their most important lessons and how they stay sharp when making...
May 16, 2025
On the occasion of the opening of the A Bathing Ape boutique, often shortened to BAPE, FashionUnited met with Adrien Kunz-Aubert, general manager Europe, to learn more about the brand's new development strategy in Europe and, in particular, in France. A Bathing Ape boutique located in le Marais: does this signal end of BAPE representation by...
May 15, 2025
The Portuguese footwear, components, leather goods manufacturers association (APICCAPS), which represents the footwear industry in the country, is looking to invest 600 million euros in the industry by 2030 with a focus on innovation, sustainability, worker skills and international growth. “This is our largest investment ever. We believe that we...
Swedish premium mountaineering brand Klättermusen is celebrating its 50th anniversary this year and has big plans for the coming years. It is currently launching an international retail offensive and has founded its own travel division. Klättermusen – which translates to ‘climbing mouse’ – has always seen itself as an independent outdoor brand...
Apr 28, 2025
Founded in 2022 by Grammy-award winning artist Lizzo and sportswear giant Fabletics, Yitty has encountered many lifetimes over its short existence. What began solely as a shapewear brand championing body diversity has expanded into a lifestyle name through new categories like lingerie and swimwear. Its launch coincided with the rise of the...