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Fran Marchena, CEO and founder of Spain’s Hoff: ‘Franchises have become a great ally in our expansion’

Valencia - What started as a fledgling online business in the Spanish province of Alicante - the cradle of the country’s footwear par excellence with the city of Elche as its main representative - has ended up becoming a meteoric company that has closed a turnover of 53 million euros and a 90 million retail price. In less than eight years,...