It was perhaps only a matter of time before Adidas and Beyoncé shuttered their Ivy Park collaboration. In February stories of revenue falling 50 percent began circulating, with sales in 2022 thought to be just 40 million dollars, a loss of 200 million dollars for the sporting giant. When Beyoncé’s pay package is rumoured to be 20 million dollars...
Mar 24, 2023
When Adidas quietly closed the Yeezy Supply website last week, it was a marker of an inventory problem that is far from resolved. With thousands of unsold pairs in the German sportswear giant’s warehouses, Adidas will take its first loss in three decades if its Yeezy sneakers are not sold. Adidas shares fell 12 percent on Friday, with the...
Feb 13, 2023
While Beyoncé regularly comes out on top in the music industry, it seems in fashion her foothold is much less certain with a new report stating that sales for her Ivy Park fashion brand are falling. The singer-turned-entrepreneur is said to be facing questions surrounding her partnership with sportswear giant Adidas in relation to her clothing...
Feb 9, 2023
In this video, Asos has presented the Adidas and Ivy Park collaboration. Watch the video below. Click here to read more about the collection. Video: Asos via YouTube Photo credit: Image: Adidas
Dec 14, 2021
Adidas and Ivy Park have debuted their fifth collaborative collection called Halls of Ivy. As with the fourth Adidas x Ivy Park collection, “Halls of Ivy” features styles made for both adults and kids. The collection is accompanied by a campaign inspired by the tagline, “Welcome to the HALLS of IVY.” The concept is HALLS of IVY is a figurative...
Nov 30, 2021
Adidas, Ivy Park and Peloton have launched their first capsule collection together. Featuring apparel and footwear, this announcement follows the collaboration between Beyonce - founder of Ivy Park - and Peloton in 2020. According to Adidas, the collaboration is a celebration of “the joining of music, sport and fashion” and “purposefully crafted...
Oct 25, 2021
Beyoncé’s new Ivy Park line will be going down the wild west route for its upcoming collection. The brand, once again collaborating with Adidas, began hinting at the cowboy theme through its Instagram, posting imagery of all-denim looks and the usual sportswear pieces. The campaign will centre specifically around Black cowboy and rodeo culture,...
Aug 6, 2021
The third collaboration of pop star Beyonce with sportswear giant Adidas, ”Icy Park”, which launched on 19th February, has already been able to generate brisk demand on resale platform StockX, including earlier drops. Some pieces from the collection - such as the reversible monogram bucket hat - sold out within 48 hours. This led to brisk demand...
Mar 3, 2021
Beyoncé has revealed the theme for her next Ivy Park collection, and things are getting a little icy. The latest drop from the singer’s Ivy Park line in collaboration with Adidas is titled Icy Park. The third iteration of the collection is inspired by a skiwear meets streetwear aesthetic. The size-inclusive collection features faux sheepskin,...
Jan 25, 2021
On Saturday, 18 January, the highly anticipated Adidas and Beyoncé’s Ivy Park collaboration will release its first drop. Little has been announced in the way of product, although it has been confirmed by Adidas that there are two collections, one Adidas x Beyoncé and the other by B’s fashion label Ivy Park. There will be athleisure and...
Jan 15, 2020
Beyoncé is relaunching her athleisure Ivy Park brand as a sole owner after buying out former business partner Philip Green, and with the relaunch comes a new collaboration. Ivy Park and Adidas will come together on a Spring 2020 capsule collection of gender-neutral performance apparel, footwear and accessories. According to a press release, the...
Dec 19, 2019
LVMH’s announcement of a new luxury house designed by Rihanna is the pinnacle of a new trend: the celebrity creative director. Instead of inviting celebrities to be brand ambassadors or to help design a single collection, fashion companies are now forming long-term partnerships with them, appointing them to roles such as “creative partner”, “...
May 13, 2019