The Japan Fashion Week Organisation (JFWO) is celebrating its 20th anniversary for the spring/summer 2026 season, and with it will come a future-orientated edition of Rakuten Fashion Week Tokyo (FWT). This season, both the fashion week’s visual theme – ‘The Future Doesn’t Appear Out of Nowhere’ – as well as its overall theme – ‘Be the seam that...
Aug 5, 2025
Takahiro Miyashita has revealed his intention to step down from the creative helm of TheSoloist, the brand he founded in 2010. The Japanese designer announced in a post on Instagram that the autumn/winter 2025 collection, entitled ‘The Black -And- White Realism’, will be his last for the label. In the statement, Miyashita said: “15 years on, the...
Jul 28, 2025
While 2024-2025 financial results show a slowdown in consumption in several Asian countries – particularly for luxury groups like LVMH – the global textile sector continues to rely on the region. Several indicators from the first half of 2025 confirm Asia’s central role in global value chains. Between export growth, structural adjustments,...
Jul 24, 2025
Japan and the European Union (EU) aim to further strengthen their cooperation in the areas of economic security, trade and defence. For this purpose, both sides launched a "Competitiveness Alliance" at a summit meeting in Tokyo. "We will expand our cooperation on increasing the resilience of supply chains and reducing strategic dependencies," a...
Jul 23, 2025
President Donald Trump has announced a "massive" trade agreement with Japan, as stated on his platform Truth Social. Trump indicated that the two nations have agreed upon "reciprocal" tariffs of 15 percent, a reduction from his previous demand of 25 percent. This announcement reportedly led to a sharp rise in the Tokyo stock market. Trump...
Swedish mountaineering brand Klättermusen, known for its premium ready-to-wear clothing catering to expeditions, hiking, and skiing, as well as backpacks and accessories, has opened its first store in Osaka, 25 years after entering the Japanese market. Located in the heart of Shinsaibashi at 4-7-11, Minami-Semba, Chuo, the store spans 830 square...
Jul 22, 2025
Guess Jeans has opened its first Asian flagship store in the fashion-centric neighbourhood of Harajuku, Tokyo. The opening of the four-storey location comes as part of wider expansion plans in Japan, currently being led by director of new business, Nicolai Marciano. To celebrate this next phase of global expansion, a series of local events...
Jul 8, 2025
The inauguration of the Onitsuka Tiger boutique, July 3, at 25 avenue des Champs-Élysées (Paris 8e), signals the strong performance of this fashion brand, owned by Asics Corporation (Asics). Asics, a Japanese group specialising in sporting goods and operating its own eponymous label, recently announced record sales for the first quarter of 2025,...
Jul 7, 2025
The British Embassy in Tokyo is calling for partners and sponsors to support an event in Japan intended to welcome UK delegates from the Fashion and Luxury sector. The “showcase and reception” are being held as part of the UK at Expo programme, which is currently being held in Osaka up until October 13. UK brands are to be showcased within the...
Jun 20, 2025
Authentic Brands Group has expanded its partnership with Boardriders Japan (BRJ) to include the Volcom and Spyder brands in the region. In a statement, the New York-based brand development and licensing company said the strategic agreement builds upon its existing partnership with BRJ, which oversees the regional business for Quiksilver,...
Jun 4, 2025
New Balance is preparing to release its Made in USA 1300JP trainer this May, marking the sixth iteration of a product strategy that has become a textbook case in scarcity marketing within the athletic footwear sector. The Boston-based company restricts availability of the model to once every five years, a deliberate constraint that has...
May 22, 2025
Sporting a pair of jeans and sneakers, Japan's prime minister ditched his usually solemn demeanour for a fashion show to tout a "cute, lively and cool" Japan. Surrounded on stage by members of an all-girl pop group, Shigeru Ishiba made a surprise appearance Saturday at the Tokyo Girls Collection -- a popular fashion festival. "I think it would...
Mar 3, 2025