French label Lacoste has named Éric Vallat as its new chief executive officer. Vallat, who succeeds Thierry Guibert, will step into his new role from September 1. He will join the company from the Rémy Cointreau Group, where is currently wrapping up as chief executive officer. Prior to this, he had held the same position at Rémy Martin and had...
14 hours ago
After showcasing its Crocodile emblem and ambassadors in grand style with last year’s PLAY BIG campaign, Lacoste unveils its new global brand campaign for 2025, celebrating the icons that define the Maison — and the iconic personalities who embody it. “PLAY WITH ICONS” celebrates the icons that lie at the heart of the Lacoste brand today: its...
May 9, 2025
Today, global retailer END. kicks off the next chapter of its 20th anniversary with a debut collaboration with iconic French Fashion-Sport House Lacoste, unveiling an 8-piece capsule collection inspired by the golden era of 90’s arcade racing, the nostalgic charm of seaside amusements and the timeless style of the British seaside. The unique...
Apr 29, 2025
Lacoste is understood to be circling the acquisition of a controlling stake in its joint venture company set up with Pentland Group. If the deal proceeds, Lacoste intends to buy Pentland’s 50 percent stake in Pentland Chaussures Ltd, for which the group currently serves as a Lacoste licensee. According to FashionNetwork, which initially reported...
Apr 24, 2025
French fashion brand Lacoste (MF Brands group) inaugurated its New York flagship store on Thursday. A prime location on 5th Avenue now houses the brand's products, reflecting its strong financial performance. The store, spanning nearly 10,000 square feet, is presented as "a showcase of Lacoste's expertise in the US," according to the press...
Apr 11, 2025
French sportswear brand Lacoste is said to be making an “aggressive” push within the US market as its chief executive, Thierry Guibert, eyes an increase in annual sales to four billion euros. In an interview with the Financial Times, Guibert said that he has set a target to double sales for Lacoste’s US business from 400 million euros. To...
Jan 28, 2025
Sportswear brand Lacoste has announced the opening of its regional headquarters in Hong Kong, reflecting its desire to expand in the region. “We celebrated the opening of our new regional headquarters in Hong Kong. Our new office offers employees an excellent working environment, with a collaborative space that encourages interaction and...
Dec 27, 2024
Sportswear brand Lacoste has pinned down a partner for the licensing of the kidswear category in its Crocodile brand. New York-based Haddad Brands will assume the role of designing, developing, producing and marketing all Lacoste kids’ clothing and accessories lines. The duo have signed onto a five-year agreement for products both within the US...
Dec 16, 2024
Accent Group has announced its appointment as the exclusive distributor for Lacoste and Dickies in the Australia and New Zealand (ANZ) regions. The two brands are currently sold in ANZ through direct-to-consumer channels, online and owned stores and via wholesale – the former into department stores and other specialty retailers, while the latter...
Oct 4, 2024
In an era where the line between fashion, sport, and entertainment blurs ever more dramatically, Lacoste’s recent event on the Great Wall of China stands as a striking example of the lengths brands will go to capture the global spotlight. On September 29th, Lacoste merged historical grandeur with with the world of sport, paying tribute to Novak...
Sep 30, 2024
The fashion industry is facing a double threat: a rise in counterfeiting that eats into their profits and a fast-fashion culture that copies designs with impunity. But blockchain offers a glimmer of hope. Or rather, a concrete answer. Blockchain: Tracking a fashion item’s entire journey A blockchain is essentially “a large, public, distributed...
Jul 4, 2024
French sport and fashion brand Lacoste has unveiled a takeover of Selfridges’ second-floor atrium and select window vitrines, as well as transforming the ‘Alto by San Carlo’ rooftop restaurant and terrace into an immersive space called ‘Le Club Lacoste’. The takeover will run until July 21 and includes Lacoste’s brand-new catwalk collection, the...
Jun 25, 2024