Lacoste news and archive

Lacoste launches partnership with The Miami Beach Edition, bringing the tennis court directly to the beach

On March 17, Club Lacoste, together with The Miami Beach EDITION, celebrated the start of a two-week pop-up activation – on the occasion of the Miami Open 2026, presented by Itaú. With an exclusive setup on iconic Miami Beach, Club Lacoste brought tennis directly to the sand, taking over the private beach area of The Miami Beach EDITION. The...

FashionPress Release

Lacoste and New Era reinvent golf style

Forged in sport and shaped by a shared demand for style and performance, Lacoste and New Era come together to unveil a capsule collection dedicated to contemporary golf. A dialogue between two iconic brands, merging heritage with modernity through a bold, authentic and distinctly lifestyle-driven vision. Credits: Lacoste An iconic cap at the...

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Lacoste secures victory against Crocodile International in Indian court logo battle

Another legal victory for one of the world's most famous logos: the Lacoste crocodile. The French company uses it to distinguish its famous polo shirts and all its apparel. Lacoste is a sportswear brand founded by tennis player René Lacoste. Adrien Brody, the face of Lacoste Eyewear, wearing a Lacoste polo shirt Credits: Lacoste media Crocodile...

PeoplePress Release

Adrien Brody joins Lacoste as Global Eyewear Ambassador

An ambassador faithful to the Lacoste spirit Fourteen years after their first collaboration, Adrien Brody is reuniting with Lacoste and becoming the face of its Eyewear line. In 2012, he already embodied the brand in the Unconventional Chic campaign. Since then, the actor has regularly been associated with the Lacoste universe, notably through...

Fashion

Lacoste, Nike and Superdry ads get banned in the UK for ‘misleading’ environmental claims

The UK’s Advertising Standards Authority (ASA) has banned ads by Lacoste, Nike and Superdry for including potentially misleading environmental claims. The advertising watchdog said the rulings formed part of a wider investigation addressing environmental claims in the retail fashion sector. For Lacoste, the ad in question was a Google promotion...

FashionPress Release

Lacoste Runway Show Spring-Summer 2026 | The Locker Room

A sanctuary where champions and passionate amateurs alike confront their most unguarded moments. Within this immersive environment, Lacoste Creative Director Pelagia Kolotouros explores the brand's athletic DNA in a fresh light, transcending competitive stakes to focus on founder René Lacoste’s formative training years. Credits: Lacoste Staging...

Fashion

Why Lacoste is replacing its crocodile with a goat

Lacoste's iconic crocodile has been replaced by a goat. This transformation, however, is only for a capsule collection dedicated to one of its main ambassadors: tennis player Novak Djokovic, sometimes nicknamed the "goat" by fans and the media. Lacoste celebrates Novak Djokovic Lacoste's choice of a goat to replace the crocodile stems from the...

Fashion |In Pictures

The Plaza Hotel unveils Lacoste-themed afternoon tea

French fashion-sports brand Lacoste is celebrating the US Open tennis championships with a tennis-inspired afternoon tea at The Plaza Hotel in New York City. The Lacoste activation with The Plaza, a Fairmont-managed hotel, pays homage to the elegance of tennis and the heritage of the French fashion brand with a bespoke afternoon tea menu,...

People

Lacoste taps Rémy Cointreau Group head as CEO

French label Lacoste has named Éric Vallat as its new chief executive officer. Vallat, who succeeds Thierry Guibert, will step into his new role from September 1. He will join the company from the Rémy Cointreau Group, where is currently wrapping up as chief executive officer. Prior to this, he had held the same position at Rémy Martin and had...

FashionPress Release

Lacoste presents "Play With Icons": the new global brand campaign

After showcasing its Crocodile emblem and ambassadors in grand style with last year’s PLAY BIG campaign, Lacoste unveils its new global brand campaign for 2025, celebrating the icons that define the Maison — and the iconic personalities who embody it. “PLAY WITH ICONS” celebrates the icons that lie at the heart of the Lacoste brand today: its...

FashionPress Release

END. x Lacoste unveil debut 'Arcade' collaboration: A nostalgic tribute to 90s racing culture and British seaside charm

Today, global retailer END. kicks off the next chapter of its 20th anniversary with a debut collaboration with iconic French Fashion-Sport House Lacoste, unveiling an 8-piece capsule collection inspired by the golden era of 90’s arcade racing, the nostalgic charm of seaside amusements and the timeless style of the British seaside. The unique...

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Lacoste eyes controlling stake in joint venture with Pentland

Lacoste is understood to be circling the acquisition of a controlling stake in its joint venture company set up with Pentland Group. If the deal proceeds, Lacoste intends to buy Pentland’s 50 percent stake in Pentland Chaussures Ltd, for which the group currently serves as a Lacoste licensee. According to FashionNetwork, which initially reported...