Lacoste news and archive

Lacoste elevating collaboration with Roland-Garros for 2026

French sports and lifestyle brand Lacoste is deepening its relationship with the tennis Grand Slam tournament Roland-Garros for 2026 with a co-branded collection and a new Club Lacoste concept. In a statement, Lacoste said the collaboration with Roland-Garros is a “meeting point between sport and culture,” and will include a co-branded...

FashionPress Release

Lacoste presents new global brand campaign

With its new brand campaign, Lacoste reaffirms what defines its identity: a style born from tennis, driven by a free, effortless and dynamic French elegance. The campaign marks the return of “Life is a Beautiful Sport”, the Maison's signature. It is a way of understanding sport beyond performance: as an attitude, a gesture, a way of playing and...

FashionPress Release

Lacoste SS26 : An intimate vision of sport and elegance

For Spring/Summer 2026, Lacoste redefines its iconic sporting heritage through a collection that explores the subtle space between performance and emotion. Inspired by the house’s heritage, the collection reimagines the athletic silhouette with a fresh perspective, blending ease with elegance and balancing sensuality with practicality. Inspired...

FashionPress Release

Pierre Gasly joins Lacoste as ambassador

French driver Pierre Gasly joins Lacoste as an ambassador, embodying its iconic polo. Passionate about tennis and golf, he represents the intersection of sport, style, and culture. Born in Rouen in 1996, he began karting at six and rose quickly through motorsport, making his Formula 1 debut in 2017. He became the youngest French driver to reach...

FashionPress Release

Lacoste launches partnership with The Miami Beach Edition, bringing the tennis court directly to the beach

On March 17, Club Lacoste, together with The Miami Beach EDITION, celebrated the start of a two-week pop-up activation – on the occasion of the Miami Open 2026, presented by Itaú. With an exclusive setup on iconic Miami Beach, Club Lacoste brought tennis directly to the sand, taking over the private beach area of The Miami Beach EDITION. The...

FashionPress Release

Lacoste and New Era reinvent golf style

Forged in sport and shaped by a shared demand for style and performance, Lacoste and New Era come together to unveil a capsule collection dedicated to contemporary golf. A dialogue between two iconic brands, merging heritage with modernity through a bold, authentic and distinctly lifestyle-driven vision. Credits: Lacoste An iconic cap at the...

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Lacoste secures victory against Crocodile International in Indian court logo battle

Another legal victory for one of the world's most famous logos: the Lacoste crocodile. The French company uses it to distinguish its famous polo shirts and all its apparel. Lacoste is a sportswear brand founded by tennis player René Lacoste. Adrien Brody, the face of Lacoste Eyewear, wearing a Lacoste polo shirt Credits: Lacoste media Crocodile...

PeoplePress Release

Adrien Brody joins Lacoste as Global Eyewear Ambassador

An ambassador faithful to the Lacoste spirit Fourteen years after their first collaboration, Adrien Brody is reuniting with Lacoste and becoming the face of its Eyewear line. In 2012, he already embodied the brand in the Unconventional Chic campaign. Since then, the actor has regularly been associated with the Lacoste universe, notably through...

Fashion

Lacoste, Nike and Superdry ads get banned in the UK for ‘misleading’ environmental claims

The UK’s Advertising Standards Authority (ASA) has banned ads by Lacoste, Nike and Superdry for including potentially misleading environmental claims. The advertising watchdog said the rulings formed part of a wider investigation addressing environmental claims in the retail fashion sector. For Lacoste, the ad in question was a Google promotion...

FashionPress Release

Lacoste Runway Show Spring-Summer 2026 | The Locker Room

A sanctuary where champions and passionate amateurs alike confront their most unguarded moments. Within this immersive environment, Lacoste Creative Director Pelagia Kolotouros explores the brand's athletic DNA in a fresh light, transcending competitive stakes to focus on founder René Lacoste’s formative training years. Credits: Lacoste Staging...

Fashion

Why Lacoste is replacing its crocodile with a goat

Lacoste's iconic crocodile has been replaced by a goat. This transformation, however, is only for a capsule collection dedicated to one of its main ambassadors: tennis player Novak Djokovic, sometimes nicknamed the "goat" by fans and the media. Lacoste celebrates Novak Djokovic Lacoste's choice of a goat to replace the crocodile stems from the...

Fashion |In Pictures

The Plaza Hotel unveils Lacoste-themed afternoon tea

French fashion-sports brand Lacoste is celebrating the US Open tennis championships with a tennis-inspired afternoon tea at The Plaza Hotel in New York City. The Lacoste activation with The Plaza, a Fairmont-managed hotel, pays homage to the elegance of tennis and the heritage of the French fashion brand with a bespoke afternoon tea menu,...