Lacoste news and archive

Lacoste announces opening of regional headquarters in Hong Kong

Sportswear brand Lacoste has announced the opening of its regional headquarters in Hong Kong, reflecting its desire to expand in the region. “We celebrated the opening of our new regional headquarters in Hong Kong. Our new office offers employees an excellent working environment, with a collaborative space that encourages interaction and...

Business

Lacoste establishes licensing agreement for kidswear

Sportswear brand Lacoste has pinned down a partner for the licensing of the kidswear category in its Crocodile brand. New York-based Haddad Brands will assume the role of designing, developing, producing and marketing all Lacoste kids’ clothing and accessories lines. The duo have signed onto a five-year agreement for products both within the US...

Business

Accent Group to distribute Lacoste and Dickies in Australia and New Zealand

Accent Group has announced its appointment as the exclusive distributor for Lacoste and Dickies in the Australia and New Zealand (ANZ) regions. The two brands are currently sold in ANZ through direct-to-consumer channels, online and owned stores and via wholesale – the former into department stores and other specialty retailers, while the latter...

Fashion |Marketing Featured

A Lacoste event at the Great Wall of China highlights the art of marketing activations

In an era where the line between fashion, sport, and entertainment blurs ever more dramatically, Lacoste’s recent event on the Great Wall of China stands as a striking example of the lengths brands will go to capture the global spotlight. On September 29th, Lacoste merged historical grandeur with with the world of sport, paying tribute to Novak...

BusinessFeatured

Can blockchain and NFC chips put an end to counterfeiting and idea theft in the fashion industry?

The fashion industry is facing a double threat: a rise in counterfeiting that eats into their profits and a fast-fashion culture that copies designs with impunity. But blockchain offers a glimmer of hope. Or rather, a concrete answer. Blockchain: Tracking a fashion item’s entire journey A blockchain is essentially “a large, public, distributed...

Retail|In Pictures

Lacoste unveils tennis-inspired takeover at Selfridges

French sport and fashion brand Lacoste has unveiled a takeover of Selfridges’ second-floor atrium and select window vitrines, as well as transforming the ‘Alto by San Carlo’ rooftop restaurant and terrace into an immersive space called ‘Le Club Lacoste’. The takeover will run until July 21 and includes Lacoste’s brand-new catwalk collection, the...

Fashion

Lacoste launches "Olympic Heritage" collection ahead of Paris summer Olympics

Lacoste has unveiled a new capsule collection that pays tribute to the 1924 Paris Games ahead of the 2024 summer Olympic Games. Named “Olympic Heritage,” the collection sees French sport and fashion brand reimagine the graphic heritage of the historic games that took place a century ago, reinterpreting vintage styles across apparel and...

People

Lacoste appoints Philippe Gautier as EVP global finance

Lacoste has announced the appointment of Philippe Gautier, 56, as EVP global finance. He also joins the Lacoste executive committee. Commenting on Gautier’s appointment, Thierry Guibert, CEO of Lacoste, said: "Lacoste can rely on Philippe Gautier’s in-depth knowledge of the fashion and lifestyle sectors, his significant international experience,...

Fashion Featured

Upcoming debuts at Paris Fashion Week

In every fashion week season, a rearrangement of maisons on the calendar unfolds, featuring guest designers, new creative directors, occasional hiatuses and even exits. In the imminent Paris womenswear shows, Louis Vuitton has reclaimed its coveted closing spot on March 5th, contributing to a week brimming with 71 runway presentations and 109...

Business

Lacoste dives into the virtual world to celebrate its 90th anniversary

French fashion brand Lacoste has partnered with 'The Sandbox', a subsidiary of Chinese game software company Animoca Brands, seeing it step into the virtual world on its 90th anniversary. The Sandbox created a platform that allows people around the world to play together, the press release said. The virtual world features themed locations such...

Report

Cavalli and Lacoste additions to boost Inter Parfums’ 2024 results

Inter Parfums has announced that it expects 2024 net sales of 1.45 billion dollars, resulting in earnings per diluted share of 5.15 dollars. This, the company said in a release, represents a 12 percent increase in net sales and an 8 percent increase in earnings per diluted share. Commenting on the robust outlook, Jean Madar, chairman & CEO of...

Fashion |In Pictures

Lacoste unveils collaboration with Venus Williams

Lacoste has unveiled a capsule collection with tennis star Venus Williams, who has been an ambassador for the French sportswear brand since 2022. Lacoste x EleVen by Venus launches on November 8 and merges the aesthetics of Lacoste with Williams’ fashion-forward activewear brand EleVen by Venus Williams to offer a women’s lifestyle collection...