Lulus news and archive

Lulus launches on Amazon & partners with Victoria's Secret as part of digital wholesale push

Lulus has launched a dedicated storefront on Amazon and a new online wholesale partnership with Victoria’s Secret (VS), as the California-based fashion brand strengthens its online wholesale presence. The dedicated Lulus storefront on Amazon offers a curated dress assortment from Lulus, with the majority of styles available exclusively on Amazon...

Fashion

Lulus launches bridal capsule collection with Australian womenswear brand Elliatt

California-based fashion brand Lulus has launched a new bridal capsule collection with Australian contemporary womenswear label Elliatt. Designed with the needs of contemporary brides in mind, the new Elliatt x Lulus limited edition bridal collection brings together Elliatt’s signature romantic aesthetic with Lulus' chic, sophisticated, and...

Featured

Fashion |

Spring 2025 Wedding Trends are Here, courtesy of Lulus' debut report

Californian-based fashion brand Lulus has launched its debut Wedding Trend Report, which includes a data-backed overview of the key styles, trends, and consumer shopping behaviors set to shape the Spring 2025 season. The Wedding Trends Report leverages sales data, consumer insights, and surveys to uncover key trends and styles for the upcoming...

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Business

Lulu's revenue drop in 2024, driven by lower orders and higher returns

California based fashion brand Lulu’s saw net revenue for the year ending December 29, 2024, of 315.9 million dollars, decrease by 11 percent compared to 2023. The decrease was driven by a 12 percent drop in total orders placed and higher return rates offset by a 3 percent increase in average order value from 133 dollars to 137 dollars. Crystal...

Retail

Lulus enters strategic initiative with D'Amelio Footwear

Lulu's Fashion Lounge Holdings, Inc. has entered into a strategic partnership with D’Amelio Footwear, a brand known for its trendsetting styles. The new partnership is set to bolster Lulus brand awareness among the Generation Z demographic while enabling both brands to reach a wider audience globally. The partnership builds on the “Lulus Loves:...

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Retail

Lulus introduces new footwear capsule collection with Vans

Californian-based fashion brand Lulus has partnered with Vans, a sneaker brand owned by VF Corporation, to create a curated collection of footwear. The new partnership sees Lulus building on its Lulus Loves capsule offering and follows collaborations with Levis and Boys Lie. The Lulus Loves: Vans capsule collection features a range of classic...

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Fashion

Lulus teams up with Boys Lie for new capsule collection

California-based fashion brand Lulus has collaborated with iconic apparel brand Boys Lie to create a new capsule collection. The new capsule, Lulus Loves: Boys Lie, features a curated selection of hoodies, sweatshirts, tees, shorts, and accessories from the brand's latest collection. The collection is said to be inspired by Boys Lie founder Tori...

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Fashion

Lulus partners with Levi's for curated capsule collection

California-based fashion brand Lulus has partnered with denim brand Levi's to create a curated collection. The Lulus Loves: Levi's capsule collection includes a number of iconic styles from the brand, including trucker jackets, jeans, cutoff shorts, and jumpsuits. The collection is part of Lulus' broader focus on developing curated edits and...

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Business

Lulus teams up with Gyrl Wonder to aid women of color with careers in fashion

Lulus partnered with the nonprofit organization Gyrl Wonder to help create new opportunities for young women of color to pursue careers in fashion, media, and entertainment. The new collaboration aims to support the nonprofit's mission by providing Gyrl Wonder mentees with insights and an initial entry point into the fashion industry through...

Retail

Lulus opens first bridal boutique on Melrose Avenue

Californian fashion brand Lulus has opened its first-ever bridal boutique in Los Angeles. Offering a new approach to the bridal journey, the new boutique offers everything wedding-attire related, from looks for the engagement party to the bridal shower, bridal gowns, bridesmaid dresses, accessories, shoes through to outfits for the honeymoon....

People

Lulus names Laura Deady as chief merchandising officer

California-based luxury womenswear brand Lulus has confirmed Laura Deady will join the company as its new chief merchandising officer from January 15. Deady will join Lulus from Urban Outfitters, where she served as the senior managing director of buying and merchandising for apparel, accessories, footwear, and vintage. Crystal Landsem, chief...

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Retail

Lulus returns to brick-and-mortar with a new permanent LA store

Lulus, a Californian fashion brand known for its affordable luxury items, is making its return in retail in a big way. Revitalizing its retail strategy, the brand is opening its first store in 15 years this Friday - a 6,000 square foot store located at 8303 Melrose Avenue, in Los Angeles. A significant shift from its previously digital-only...