Lulus news and archive

Lulus enters strategic initiative with D'Amelio Footwear

Lulu's Fashion Lounge Holdings, Inc. has entered into a strategic partnership with D’Amelio Footwear, a brand known for its trendsetting styles. The new partnership is set to bolster Lulus brand awareness among the Generation Z demographic while enabling both brands to reach a wider audience globally. The partnership builds on the “Lulus Loves:...

Retail

Lulus introduces new footwear capsule collection with Vans

Californian-based fashion brand Lulus has partnered with Vans, a sneaker brand owned by VF Corporation, to create a curated collection of footwear. The new partnership sees Lulus building on its Lulus Loves capsule offering and follows collaborations with Levis and Boys Lie. The Lulus Loves: Vans capsule collection features a range of classic...

Fashion

Lulus teams up with Boys Lie for new capsule collection

California-based fashion brand Lulus has collaborated with iconic apparel brand Boys Lie to create a new capsule collection. The new capsule, Lulus Loves: Boys Lie, features a curated selection of hoodies, sweatshirts, tees, shorts, and accessories from the brand's latest collection. The collection is said to be inspired by Boys Lie founder Tori...

Fashion

Lulus partners with Levi's for curated capsule collection

California-based fashion brand Lulus has partnered with denim brand Levi's to create a curated collection. The Lulus Loves: Levi's capsule collection includes a number of iconic styles from the brand, including trucker jackets, jeans, cutoff shorts, and jumpsuits. The collection is part of Lulus' broader focus on developing curated edits and...

Business

Lulus teams up with Gyrl Wonder to aid women of color with careers in fashion

Lulus partnered with the nonprofit organization Gyrl Wonder to help create new opportunities for young women of color to pursue careers in fashion, media, and entertainment. The new collaboration aims to support the nonprofit's mission by providing Gyrl Wonder mentees with insights and an initial entry point into the fashion industry through...

Retail

Lulus opens first bridal boutique on Melrose Avenue

Californian fashion brand Lulus has opened its first-ever bridal boutique in Los Angeles. Offering a new approach to the bridal journey, the new boutique offers everything wedding-attire related, from looks for the engagement party to the bridal shower, bridal gowns, bridesmaid dresses, accessories, shoes through to outfits for the honeymoon....

People

Lulus names Laura Deady as chief merchandising officer

California-based luxury womenswear brand Lulus has confirmed Laura Deady will join the company as its new chief merchandising officer from January 15. Deady will join Lulus from Urban Outfitters, where she served as the senior managing director of buying and merchandising for apparel, accessories, footwear, and vintage. Crystal Landsem, chief...

Retail

Lulus returns to brick-and-mortar with a new permanent LA store

Lulus, a Californian fashion brand known for its affordable luxury items, is making its return in retail in a big way. Revitalizing its retail strategy, the brand is opening its first store in 15 years this Friday - a 6,000 square foot store located at 8303 Melrose Avenue, in Los Angeles. A significant shift from its previously digital-only...

People

Lulus appoints Kelly McCarthy to the board of directors

California-based, digitally native womenswear brand Lulu's Fashion Lounge Holdings has expanded the size of its board of directors from 10 to 11 directors with the appointment of Kelly McCarthy as a Class I director. Crystal Landsem, chief executive officer of Lulus, said in a statement: “We are pleased to announce the addition of Kelly McCarthy...

Report

Fashion e-retailer Lulus raises 120 million in venture capital funding

Venture capital firm IVP and Canada Pension Plan Investment Board have led a 120 million dollar investment round in fashion e-tailer Lulus. Founded in 1996 by Debra Cannon and daughter Colleen Winter in California, Lulus is an online website and fashion brand that caters to shoppers in their 20s, focusing on fashionable, affordable clothing....