California-based fashion brand Lulus has launched a new bridal capsule collection with Australian contemporary womenswear label Elliatt. Designed with the needs of contemporary brides in mind, the new Elliatt x Lulus limited edition bridal collection brings together Elliatt’s signature romantic aesthetic with Lulus' chic, sophisticated, and...
May 20, 2025
Californian-based fashion brand Lulus has launched its debut Wedding Trend Report, which includes a data-backed overview of the key styles, trends, and consumer shopping behaviors set to shape the Spring 2025 season. The Wedding Trends Report leverages sales data, consumer insights, and surveys to uncover key trends and styles for the upcoming...
Apr 7, 2025
California based fashion brand Lulu’s saw net revenue for the year ending December 29, 2024, of 315.9 million dollars, decrease by 11 percent compared to 2023. The decrease was driven by a 12 percent drop in total orders placed and higher return rates offset by a 3 percent increase in average order value from 133 dollars to 137 dollars. Crystal...
Mar 28, 2025
Lulu's Fashion Lounge Holdings, Inc. has entered into a strategic partnership with D’Amelio Footwear, a brand known for its trendsetting styles. The new partnership is set to bolster Lulus brand awareness among the Generation Z demographic while enabling both brands to reach a wider audience globally. The partnership builds on the “Lulus Loves:...
Jul 30, 2024
Californian-based fashion brand Lulus has partnered with Vans, a sneaker brand owned by VF Corporation, to create a curated collection of footwear. The new partnership sees Lulus building on its Lulus Loves capsule offering and follows collaborations with Levis and Boys Lie. The Lulus Loves: Vans capsule collection features a range of classic...
Jun 26, 2024
California-based fashion brand Lulus has collaborated with iconic apparel brand Boys Lie to create a new capsule collection. The new capsule, Lulus Loves: Boys Lie, features a curated selection of hoodies, sweatshirts, tees, shorts, and accessories from the brand's latest collection. The collection is said to be inspired by Boys Lie founder Tori...
May 21, 2024
California-based fashion brand Lulus has partnered with denim brand Levi's to create a curated collection. The Lulus Loves: Levi's capsule collection includes a number of iconic styles from the brand, including trucker jackets, jeans, cutoff shorts, and jumpsuits. The collection is part of Lulus' broader focus on developing curated edits and...
May 15, 2024
Lulus partnered with the nonprofit organization Gyrl Wonder to help create new opportunities for young women of color to pursue careers in fashion, media, and entertainment. The new collaboration aims to support the nonprofit's mission by providing Gyrl Wonder mentees with insights and an initial entry point into the fashion industry through...
Mar 4, 2024
Californian fashion brand Lulus has opened its first-ever bridal boutique in Los Angeles. Offering a new approach to the bridal journey, the new boutique offers everything wedding-attire related, from looks for the engagement party to the bridal shower, bridal gowns, bridesmaid dresses, accessories, shoes through to outfits for the honeymoon....
Feb 5, 2024
California-based luxury womenswear brand Lulus has confirmed Laura Deady will join the company as its new chief merchandising officer from January 15. Deady will join Lulus from Urban Outfitters, where she served as the senior managing director of buying and merchandising for apparel, accessories, footwear, and vintage. Crystal Landsem, chief...
Jan 10, 2024
Lulus, a Californian fashion brand known for its affordable luxury items, is making its return in retail in a big way. Revitalizing its retail strategy, the brand is opening its first store in 15 years this Friday - a 6,000 square foot store located at 8303 Melrose Avenue, in Los Angeles. A significant shift from its previously digital-only...
Dec 1, 2023
California-based, digitally native womenswear brand Lulu's Fashion Lounge Holdings has expanded the size of its board of directors from 10 to 11 directors with the appointment of Kelly McCarthy as a Class I director. Crystal Landsem, chief executive officer of Lulus, said in a statement: “We are pleased to announce the addition of Kelly McCarthy...
Aug 23, 2023
