In this episode of The Branding Business School, Victoria stresses that high-quality, relevant branded merchandise is a powerful branding tool, not a trivial afterthought. She advises against cheap items that can harm brand image and advocates for designing appealing, useful products that resonate with the audience's lifestyle and values. This...
Jun 16, 2025
The retail landscape is constantly shifting, and retailers who cannot keep up with the evolving times get left behind. As physical stores around the globe close their doors following governmental restrictions due to the pandemic, many are set to remain closed for good. It is evident that COVID-19 acted as an accelerator for what many brands were...
Apr 13, 2021
TFN's masterclass ‘Buying and Merchandising’, chaired by Lisa Trencher of Manchester Metropolitan University MBA with a panel including Grace Hill of EDITED, Chloe Greaves, and Tessa Woodhead of N Brown Group and Fiona Brown of Public Desire. They will be discussing a range of topics including the future of the roles, sustainability, and what...
Jan 4, 2021
Buying and Merchandising Masterclass by Susanne Tide-Frater The product strategy & brand development expert with former roles at Harrods, Selfridges and Farfetch gives her insights on the lessons learned across a 20-year career and takes questions from those tuning in. Video source: BOF, via YouTube
Dec 9, 2020
If you are one of those people whose career aspirations include working within an exciting, multi-faceted role in a global company and within an international team, then the eco-conscious, lifestyle brand Timberland ticks all those boxes. The brand is part of one of the world’s leading apparel and footwear groups, US based VF Corporation, who...
Jun 22, 2020
Department stores have been some of the worst hit retailers during the pandemic crisis, with many not having the e-commerce prowess to match their brick and mortar cachet and success. Barneys and Neiman Marcus are but two examples. For many luxury department stores technology became a lesser priority when focus was needed on physical storefronts...
Jun 19, 2020
