NYDJ news and archive

NYDJ teams with CBS to reach TV audiences through limited-run denim capsule

Denim brand NYDJ has entered a co-branded partnership with CBS original series "Fire Country" and "Sheriff Country," timed to the broadcaster's fall 2026 premiere season. Named "Denim Country," the collaboration takes its cue from the female characters of both shows and their viewers. It spans wardrobe integration, exclusive content, social...

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Fashion

NYDJ launches new campaign spreading body positivity

Denim label NYDJ recently has launched a new campaign for women empowerment. The Los Angeles label selected 12 women for a spring campaign to promote body positivity. The women were selected from hundreds for a unique campaign to highlight all sizes for women. For the launch, hundreds of women applied and sent in their resumes to be considered,...

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Fashion

NYDJ becomes more intimate with fresh in-home strategy

After garnering a reputation for classic denim, women's brand NYDJ has just announced a new format for purchasing. The label will officially start offering a new channel to sell directly in-homes for customers. The brand will offer "Fit Parties" complete with "Fit Experts" that will provide styling tips as well as help customers find the perfect...

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Lisa Collier named president of NYDJ Apparel LLC

Dockers Lisa Collier has been named president and chief executive officer of women's apparel company NYDJ. The brand is known for their denim offerings which are offered in department stores such as Bloomingdale's, Lord & Taylor, Bon Ton, Von Maur, Macy's, and Nordstrom. Previously, Collier was president of Global Dockers and chief...