Puma news and archive

Puma bolsters liquidity with 600 million euros financing package

Puma SE has successfully expanded its financial toolkit, securing more than 600 million euros in new financing to strengthen its balance sheet and support its long-term growth objectives. The package consists of a 500 million euros bridge loan, fully underwritten by Santander Corporate & Investment Banking (Santander CIB), alongside 108 million...

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Puma opens largest European flagship on Oxford Street

Sportswear giant Puma has opened what it said is its largest-ever European flagship store on London’s Oxford Street. The 24,000 square feet site is also the first flagship store in the region, situated to give customers the “chance to connect with more people than ever before”. Within the store, the brand offers a selection of its...

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Asics denies media reports of Puma acquisition plans

Asics Corporation clarified recent media speculation suggesting interest in acquiring Puma. The company confirmed that these reports are unfounded. There are no discussions or plans regarding the acquisition of Puma. On Thursday, reports suggested that China's Anta Sports is among several firms considering a bid for the German athletic brand...

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Takeover speculation sparks share price surge at Puma

Takeover rumors helped Puma shares achieve a spectacular price jump on Thursday once again. The share price, which has been disappointing in the stock market year 2025 so far, shot up by more than 17 percent to just under 20 euros. The gain recently stood at 15 percent. The Chinese group Anta Sports Products Limited (Anta Sports) is considering...

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Puma streamlines North America distribution through licensing partnership with United Legwear

German sportswear company Puma SE is implementing a new distribution model for specific product categories in North America as part of its ongoing reform efforts. On Tuesday, the company announced an extension of its long-standing licensing partnership with the US textile manufacturer United Legwear Company LLC. As part of the agreement, United...

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Puma initiates restructuring programme and cuts jobs

Sportswear group Puma SE has launched a restructuring programme to get back on track following significant sales declines. The company announced in Herzogenaurach, Germany, on Thursday that costs will be reduced in the short and medium term. To achieve this, Puma plans to cut a further 900 administrative jobs by the end of 2026. So far this...

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Puma: India managing director departs

Karthik Balagopalan, managing director of Puma India, is leaving the Herzogenaurach-based sportswear company. The head of India has decided to leave Puma to “focus on family priorities in Germany”, the company announced on Tuesday. A successor will be announced shortly. Balagopalan took on his current role in August 2023, succeeding Abhishek...

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New marketing structure: Puma appoints Maria Valdes as chief brand officer

German sportswear company Puma SE announced a reform of its brand marketing department on Monday, filling a key position in the process. Maria Valdes will now lead the new organisation as chief brand officer at board level, the company announced. In this role, she will be responsible for brand marketing, product, creative direction, innovation...

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Puma appoints Ronald Reijmers as vice president global retail

German sportswear provider Puma SE is restructuring its retail management structure. On Thursday, the company announced the appointment of Ronald Reijmers as vice president global retail. The 55-year-old will "lead the development of the company's full-price and outlet stores worldwide" in this role, Puma announced. Reijmers will take up his new...

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Puma appoints Thomas John as head of people and organisation

German sportswear provider Puma SE has filled a key position. On Tuesday, the company announced the appointment of Thomas John as vice president of people and organisation. He succeeds Dietmar Knoess, who has decided to “take on new challenges outside the company,” Puma stated. John will assume his new post on October 16. In his future role, the...

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Puma share price falls

Recent takeover speculation surrounding sportswear manufacturer Puma SE cooled somewhat on Thursday. Puma's share price fell 4.3 percent to 22.28 euros. This made its shares among the biggest losers on the MDAX by midday. The share price had jumped by almost 17 percent to 23.28 euros midweek. One month ago, the share price hit a low of 17.045...

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Puma share price boosted by Adidas merger speculation

Puma's shares, which have struggled this year, received a further boost on Tuesday from speculation about a possible merger with Adidas. The shares had already gained some ground the previous day after an investor suggested a merger in an interview on Friday. Now the debate has widened. Puma's share price rose by 4.2 percent, reaching its...