Puma has achieved a currency-adjusted sales growth of approximately 14 percent to 1,767 million euros in the fourth quarter 2021. On a preliminary basis, the operating result (EBIT) increased to 65 million euros in the same period. The company said in a release that this growth was achieved due to the continued brand momentum and a strong global...
Jan 20, 2022
Get ready for ‘The Batman’ merchandise to be everywhere, as WarnerMedia has announced that the upcoming film will be released alongside the largest collection of authentic products in over a decade, with products spanning fashion, accessories, beauty, fitness apparel, lifestyle, toys, costumes, and collectables. ‘The Batman’ film is released in...
Jan 12, 2022
German sporting goods company Puma SE signed a diversity charter in 2010 and surveyed its employees on diversity and inclusion last year. During a recent lecture in Berlin, HR head Dietmar Knoess explained how the company tries to live diversity. Diversity and inclusion is not about ticking off a box but about equality, said Knoess right at the...
Jan 5, 2022
Footwear retailer Hibbett has announced its donation in partnership with Puma to Children’s of Alabama, consisting of 20,000 dollars, 4,350 pieces of Puma footwear and apparel, and 10,560 crayon sets. Children’s of Alabama provides specialised medical care for ill and injured children, and offers care throughout Alabama. It is ranked as one of...
Dec 17, 2021
Sportswear brand Puma has unveiled its first product collaboration with singer Dua Lipa called ‘Flutur’ ahead of a larger collection drop in 2022. The limited-edition four-piece capsule launches on December 18 and features both apparel and footwear in what Puma states is a “tease of what’s to come in 2022,” when a full collection is released. ‘...
Dec 9, 2021
Sports brand Puma has opened its new North American headquarters in Somerville, Massachusetts. The 150,000 square foot building is located near the Assembly Row shopping area. It brings together 450 employees who formerly worked in two separate areas in Boston and Westford Massachusetts. “To support Puma’s continued growth, fueled in large part...
Nov 8, 2021
Sportswear giant Puma has begun experimenting with sustainable production methods centred around its signature Suede sneaker model. Renamed the Re:Suede, the experimental version of the shoe implements a number of new technology methods into its design, including Zeology tanned suede, biodegradable thermoplastic elastomer (TPE) and hemp fibres....
Nov 4, 2021
Third quarter sales at Puma increased by 20.4 percent currency adjusted and 20 percent reported to 1,900.4 million euros. Compared to the third quarter of 2019, total sales were up 35.4 percent currency adjusted. Commenting on the third quarter trading, Bjorn Gulden, chief executive officer of Puma SE said: “The third quarter was another very...
Oct 27, 2021
Buying and selling sneakers is a business that currently has the potential to reach 30 billion dollars globally by 2030. Limited supply, buoying demand an a fast-paced tech-enabled global market are doing the rest. Major footwear brands tend to release a small number of their most iconic designs, adding to demand and anticipation. For example,...
Sep 28, 2021
Sportswear retailer Puma has announced it will be welcoming a new shoebox designed as part of the label’s sustainability initiative that aims to make a positive environmental impact across the entirety of the company. Supposedly saving around 2800 tonnes of cardboard a year, the new shoeboxes are made of over 95 percent recycled material and are...
Sep 14, 2021
Sport’s brand Puma has launched a new ‘Down to Earth’ capsule collection inspired by eco-friendly practices, with apparel and footwear created using recycled materials. The “do good, look good” capsule features apparel pieces that are clean and minimal with fun, playful graphics, created with at least 30 percent recycled cotton. While the...
Aug 26, 2021
Nigeria’s Olympic team has seen its sponsorship revoked by German sportswear giant Puma. Plagued by serious drug-testing disqualifications, poor performance, under preparedness and even a TikTok video of a Nigerian athlete washing his uniform with the caption: “When you made the Olympic Finals, but you only have one jersey.” It was enough to...
Aug 6, 2021
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