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Puma returning to New York Fashion Week in September

Sportswear giant Puma to present an immersive catwalk show during New York Fashion Week in September. Entitled ‘Futrograde,’ the catwalk showcase is being described as a “game-changing brand experience,” which will fuse physical and digital, while looking back at the brand’s heritage and ahead to the future. Taking place on September 13, the...

Jun 29, 2022

Business

Puma and Kering rank top of BoF’s Sustainability Index 2022

Business of Fashion (BoF) has released its annual Sustainability Index report, detailing performance assessments and key insights from 30 global fashion companies. Topping the list of the platform’s most sustainable brands were Puma and Kering, followed closely by Levi Strauss, H&M Group and Burberry. The 2022 assessment spans across six impact...

Jun 2, 2022

Business

Puma joins the Roblox platform with immersive sports experience

Puma has revealed a new sports-based experience within Roblox, an online platform that allows users to explore a virtual world and play games. Made in partnership with Wonder Works studio, ‘Puma and the Land of Games’ is an explorable experience where players can unlock new zones, as well as gain access to virtual Puma sportswear pieces to dress...

May 24, 2022

Report

Puma: Héloïse Temple-Boyer assumes role of supervisory board chair

Puma SE(PMMAF.PK), a German maker of footwear, apparel, and accessories, said on Wednesday that Héloïse Temple-Boyer has assumed the role of Chair of the Supervisory Board with effect from May 11. Temple-Boyer succeeds Jean-François Palus, who had previously resigned as Chair of the Board effective from the same day. Temple-Boyer has been a...

May 11, 2022

Business

Puma announces it has cut back on CO2 emissions from operations

Sports giant Puma has said it has cut back on its own carbon emissions over the course of 2017 and 2021, stating that the company is on track to continue reducing emissions where necessary. According to Puma’s press release, the company’s carbon emissions dropped by 88 percent in 2021 when compared to its 2017 base year. It added that it had...

Apr 29, 2022

Business

Puma launches Re:suede experiment with 500 pairs of shoes

Sports giant Puma has started the experimental phase of its Re:suede project, with the distribution of 500 pairs of sneakers to Germany-based participants. The experiment will test to see whether it is possible to make a biodegradable version of its Suede shoe style. Participants in the group will wear the Re:suede shoe for a half a year before...

Apr 21, 2022

Fashion Featured

Puma trials jersey recycling in new circularity project

German sportswear giant Puma is to pilot a new circular production process using old football jerseys to create new ones. The Herzogenaurach-based company said its goal is to reduce waste and move towards a more circular production model. Called RE:JERSEY, the yarn of existing items can be used to create new jerseys, despite old logos,...

Mar 23, 2022

Business

Adidas reportedly strikes deal with FIGC after Puma cuts ties

Following Puma’s discontinuation of its contract with the Italian Football Federation (FIGC), competitor brand Adidas has reportedly swooped in to nab a four-year deal with the national team. The sponsorship partnership is said to be worth around 35 million euros annually, according to Reuters, and will cover men’s, women’s and esports teams. It...

Mar 10, 2022

Fashion |In Pictures Featured

First Look: Puma and Ami unveil upcoming collaboration

Sportswear giant Puma is launching an exclusive elevated sportswear collection with Parisian fashion house Ami this month. The collection blends tailoring with innovative sportswear design, explains Puma and features footwear, apparel and outerwear, with minimalistic branding, in a mix of neutral and bold colours and premium materials. The debut...

Mar 8, 2022

Fashion

Puma to recruit 500 people to test Re:Suede sneaker

Sportswear brand Puma is looking for 500 people in Germany to join brand ambassadors Cara Delevingne and Raphaël Varane to test its Re:Suede sneaker and become part of the company’s experiment to see whether it can make a biodegradable version of its classic Suede. Each participant will be asked to wear and love the Re: Suede sneaker from May...

Mar 3, 2022

Fashion |In Pictures

Koché teams up with Puma and AC Milan on upcycled collection

Paris-based fashion label Koché has unveiled an upcycled football collection with AC Milan and Puma during Paris Fashion Week. The six-piece limited-edition capsule collection features unused AC Milan Puma football jerseys, which have been reworked by Koché’s founder and creative director, Christelle Kocher. The result is a celebration of sport,...

Mar 2, 2022

Fashion

Puma to drop period underwear line with Modibodi

Sportswear retailer Puma has revealed a collaboration with Modibodi on a collection of leak-free period underwear and activewear. The line comes as part of the duo’s global partnership under the She Moves Us platform, hosted by Puma as a way to uplift and empower women in sports. Additionally, the products aim to act as an eco-friendly...

Mar 1, 2022