Sportswear brand Puma has announced a long-term partnership with British-Nigerian grime artist Skepta, who will be working with the retailer on designing products and curating global marketing campaigns. The “hands-on” partnership has been established through the rapper’s Big Smoke Corporation, an organisation that was created to foster a...
Sep 30, 2022
Sportswear brand Puma has teamed up with model Cara Delevingne on a yoga collection made with more sustainable materials. The ‘Exhale’ yoga collection features tops, tights and jackets, all made with sustainable materials such as recycled or certified cotton and polyester. The move is part of Puma’s pledge to make nine out of ten products with...
Sep 5, 2022
Sportswear giant Puma is targeting the great outdoors with its new ‘Seasons’ footwear and apparel collection for outdoor activities. The collection is rooted in trail running, as part of Run Puma’s performance collection, to offer elevated pieces made with technical materials and innovative, stay-dry features to protect against the elements....
Sep 2, 2022
Sportswear giant Puma has revealed a new collaboration with Palomo Spain consisting of a collection that merges team sports with today’s take on gender fluidity. The collaborative line draws inspiration from 1970’s football stars and their lives off the field, linking the era’s extravagant fashion with Palomo’s signature gender-neutral designs....
German sportswear giant Puma has launched a collaboration with Tracksmith, together creating a range of performance wear and athletic shoes. The aim of the collaboration was to start from scratch and develop a range of running gear for the outdoor sports market, from track pants and shorts to shoes and crop tops. The new capsule collection is...
Aug 16, 2022
Sports giant Puma has announced it will be hosting a conference focused on solutions to drive a more sustainable fashion industry. Set to take place in London on September 6, the ‘Conference of the People’ will see a number of activists, NGOs, experts, ambassadors and consumers take to the event to discuss various sustainability issues and...
Aug 5, 2022
Second quarter sales at Puma increased by 18.4 percent currency adjusted (ca) or 26 percent reported to 2,002 million euros. Considering the strong first half of the year, Puma is raising its outlook from previously at least 10 percent currency-adjusted sales growth – with upside potential – to mid-teens currency-adjusted sales growth. The...
Jul 27, 2022
Sportswear giant Puma has revealed it has signed a deal with five-time Olympic champion Elaine Thompson-Herah. The runner will be joining Puma from Nike, a company she has been associated with for almost her entire career. “We are thrilled that Elaine has chosen to join the Puma family,” said Puma CEO Bjørn Gulden, in a release. “With her speed...
Jul 18, 2022
Footwear giant Puma has launched a lawsuit against American sportswear brand Brooks for trademark infringement and copying. Germany-based Puma alleges Brooks is infringing the trademark it filed in December for the word ‘Nitro’, which it has incorporated into its design and attributes. Puma also accuses Brooks of copying its foam molding...
Jul 14, 2022
Carbios has revealed it has signed a consortium agreement with On, Patagonia, Puma and Salomon which will see the apparel companies collaborate on enhancing the recyclability and circularity of their products. As part of the two-year deal, each of the companies have agreed to speed up the introduction of Carbios’ bio recycling technology....
Jul 7, 2022
Sportswear giant Puma to present an immersive catwalk show during New York Fashion Week in September. Entitled ‘Futrograde,’ the catwalk showcase is being described as a “game-changing brand experience,” which will fuse physical and digital, while looking back at the brand’s heritage and ahead to the future. Taking place on September 13, the...
Jun 29, 2022
Business of Fashion (BoF) has released its annual Sustainability Index report, detailing performance assessments and key insights from 30 global fashion companies. Topping the list of the platform’s most sustainable brands were Puma and Kering, followed closely by Levi Strauss, H&M Group and Burberry. The 2022 assessment spans across six impact...
Jun 2, 2022
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