Puma news and archive

Puma scales up textile recycling amid football season

Sportswear giant Puma has significantly expanded its textile-to-textile recycling initiative, Re:Fibre, in a move that could reshape the sportswear industry's approach to sustainability. From the 2024/25 season, millions of football replica jerseys, including those for major tournaments like Euro and Copa América, will be produced using a...

Business

Puma listed among “World’s Most Sustainable Companies” by Time magazine

German sportswear brand Puma has been listed in Time magazine's most recent ranking of the "World's Most Sustainable Companies." Compiled by the US news magazine and Statista, the ranking considers a company's key environmental data, its level of transparency, and evaluations from external organizations. Scoring 73.02 out of 100 possible points,...

Fashion

Puma, MAPF1 and Raeburn partner on circular performance-inspired collections

Sportswear company Puma has announced a new collaboration with Mercedes-AMG Petronas Formula One Team (MAPF1) and London-based creative studio Raeburn on a performance-inspired fashion collection. Bringing together the skills and qualities of all three collaborators, the line draws inspiration and utilises elements of MAPF1’s performance wear,...

Management

Former PVH executive Erik Janshen to lead Puma’s DTC business

Puma has appointed Erik Janshen to lead its worldwide direct-to-consumer (DTC) business, which includes the company’s owned and operated stores, the website Puma.com and several online marketplaces. The company said in a statement that Janshen, 46, a German national, has more than 10 years of experience in leadership positions in digital sales...

Fashion Featured

At Paris Fashion Week, sneaker brands hold court

Paris men’s fashion week, held on the eve of the Olympic Games, saw as many runway presentations as off-schedule sportswear activations and product launches. Rarely have fashion and sport intertwined so effortlessly (and commercially) as now. Sneakers were a big deal on the runway, as much as they were off court. Here are some of the highlights:...

Fashion |In Pictures Featured

A summer of sports kicks off with Euro 2024, here are the campaigns to know

This summer is set to be one of the books in the world of sports, with the Paris Olympics on the horizon and UEFA Euro 2024 kicking off today in Germany. As such, there has been an influx of football-related campaigns from both sportswear brands and fashion retailers alike, celebrating the highly anticipated European tournament, with many of the...

Report

Puma appoints two new members to Supervisory Board

Sportswear giant Puma has announced the appointment of Harsh Saini and Roland Krüger to its Supervisory Board for a period of three years. Their entrance follows the exit of long-term board member Thore Ohlsson and sees the capacity of the brand’s board increase from six to seven members. In a release, Héloïse Temple-Boyer, chair of the board,...

People

Puma names new managing directors overseeing the UK, DACH and Benelux regions

Sportswear brand Puma has named Bas van den Bemt as the new managing director of central Europe, as Nina Graf-Vlachy exits the business for a position at Zalando. Van den Bemt will oversee Puma’s operations in Germany, Austria and Switzerland (DACH) as well as Belgium, the Netherlands and Luxembourg (Benelux) from July 1. He has been with Puma...

ManagementFeatured

Puma reports marginal first quarter sales growth

Puma Puma sales increased by 0.5 currency adjusted to 2,102.3 million euros in the first quarter. Supported by the continued brand momentum and despite ongoing geopolitical and macroeconomic challenges, Puma expects to achieve mid-single-digit currency-adjusted sales growth and an operating result (EBIT) in the range of 620 million euros to 700...

Fashion

Puma and A$AP Rocky unveil motorsports-inspired collaborative collection

In continuation of the duo’s ongoing partnership, sportswear giant Puma and rapper A$AP Rocky have unveiled a new capsule collection dedicated to motorsports. Rocky, who was named the creative director of Puma’s Formula 1 deal, said in a release that the line was “all about giving fans the opportunity to have their own racing suit”, as reflected...

Fashion

Puma celebrates 1 year of Voice of a Re:Generation initiative

Sportswear giant Puma last year granted access to its supplier factories in Bangladesh, Vietnam, and Turkey, offering insights into its sustainability practices through its "Voices of a Re:Generation" initiative. Launched in April 2023, the program has empowered four Gen-Z individuals to engage with Puma's sustainability efforts and share their...

Fashion

Puma introduces biodegradable experimental Re:Suede 2.0 for sale

Sportswear company Puma is set to bring a commercial version of its experimental biodegradable Re:Suede sneaker to market. The announcement comes after Puma was able to successfully turn Re:Suede into compost under specific industrial conditions during a two-year pilot project. As part of the experiment, which ended in late 2023, Puma produced...