German sportswear supplier Puma SE will continue to kit out the teams of English football club Manchester City in the coming years. Both parties announced on Tuesday that the partnership, which has existed since summer 2019, has been extended "long-term". Details of the term and financial conditions of the agreement were not disclosed. The...
Jul 15, 2025
Digital fashion retailer DressX has launched its first game on metaverse platform Roblox, together with partner Puma. The game called DressGo will allow players to dress up their avatars, participate in styling challenges and build personalised wardrobes by collecting items of varying rarity. Via a mystery box system, players can unlock looks...
Jul 10, 2025
The US stock market reacted positively to Nike, which also gave the shares of the two German competitors Adidas and Puma a boost on Friday. Nike’s shares rose by almost 10 percent in pre-market trading in the US. In regular trading, this would mean the highest level in more than three months. Adidas’ shares rose by 3.8 percent to 199.40 euros,...
Jun 27, 2025
Colin Jackson interviews elite long-distance runner Amanal Petros on the PUMA Go Wild Podcast. Amanal shares his journey from refugee in Germany to national marathon record holder, highlighting how running offered him purpose and belonging. He discusses adapting to a new environment, his professional running career, and the pivotal moments that...
Jun 12, 2025
The rivalry between sports brands Adidas and Puma, which were founded by two brothers in a small Bavarian town, is being adapted into a television series thanks to family archives, the producers announced on Sunday. The series brings one of the most fascinating family conflicts in business history to the screen: Adolf “Adi” Dassler, founder of...
May 19, 2025
Sportswear company Puma has appointed Dominique Gathier as its new vice president of team sport, effective May 15th. Gathier succeeds Matthias Bäumer, who became Puma's chief commercial officer earlier this year. Gathier will report directly to chief product officer Maria Valdes, as announced by Puma on Thursday. The 45-year-old has been with...
May 15, 2025
German sportswear provider Puma SE experienced declines in revenue and earnings in the first quarter of the 2025 financial year. The sobering figures, which the company released on Thursday, were not surprising. In mid-March, Puma had already warned of weak business performance in the first weeks of the year and shortly afterwards announced the...
May 8, 2025
German sportswear brand Puma is relocating its UK headquarters from London to Manchester’s technology, digital and creative hub, Circle Square, where it has secured a 20,000 square foot of space to house its sales, marketing, merchandising, finance, people and operations and direct-to-consumer departments. Circle Square, located on Manchester’s...
May 1, 2025
Puma debuted its latest podcast, Go Wild, this morning, kicking off the series with a high-profile guest—Usain Bolt. The podcast is part of Puma’s broader global “Go Wild” campaign, which seeks to connect with younger audiences through dynamic storytelling and a more personal, digital-first approach. You can watch and listen to the first episode...
Apr 30, 2025
Puma, the German sportswear giant, has taken its brand strategy into the audio realm with the launch of the Go Wild Podcast, a series designed to bolster its global "Go Wild" campaign and engage younger audiences through storytelling and digital intimacy. The podcast, which debuted with a conversation between former Olympic hurdler Colin Jackson...
Sportswear giant Puma released its sustainability report just in time for Earth Day. The report highlights that the company achieved its 2021 goal of making nine out of ten products from recycled or certified materials that have lower emissions last year. But what does this mean exactly? FashionUnited took a closer look at the report. The...
Apr 23, 2025
Sportswear brand Puma is looking to target early-morning runners with a global 5am activation, which will offer consumers the chance to receive the brand’s latest performance silhouettes, including the Deviate Nitro 3 and Forever Run. The '5AM High Drops' activation has been timed to coincide with the arrival of spring and peak marathon training...
Apr 15, 2025