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Puma taps She Moves Us ambassador Dua Lipa for sneaker drop

Sporting company Puma has released its latest sneaker with pop star Dua Lipa as the face of the campaign. The Mayze sneaker features a white and black colorway, stacked midsole with a split, and the brand’s signature chunky leather heel. The campaign was shot by fashion photographer Mario Sorrenti starring Dua Lipa, brand ambassador. “The Mayze...

Apr 9, 2021

Fashion

Puma drops collection inspired by the ocean

Sporting company Puma has released a collection of sneakers and apparel, taking inspiration from the ocean. The Ocean Queen Collection features dresses, unitards, shorts, and mesh tank tops made for the beach, with colors like bright aquamarine, yellow, soft pink, and silver. The footwear selection includes a beachy take on Puma’s most popular...

Apr 6, 2021

Fashion

Puma drops shoe inspired by dance music culture

Sports company Puma has dropped its latest Mirage Tech shoe, inspired by music and dance culture. The shoe, taken initially from the Puma archive, features a modern silhouette and an electric blue and yellow colorway. The brand stated the shoe takes inspiration from electronic dance music (EDM), and Puma ambassador DJ Snake can be seen wearing...

Apr 1, 2021

Fashion

Puma launches Influence Pack inspired by football culture

Puma launched its latest collection dubbed the ‘Influence Pack’ featuring four individual football jerseys, each inspired by a unique city and its football culture. Puma has linked with Copa90, nss sports, Season zine, and Shukyu magazine to design and create football jerseys crafted from the cultures of London, New York, Naples, and Tokyo....

Mar 24, 2021

Fashion

Puma and Maison Kitsuné launch collection

Puma has linked with French-Japanese fashion brand Maison Kitsuné for a collection, which merges the brand’s Paris-meets-Tokyo aesthetic with Puma’s sports heritage. The collection plays with earthy and neutral tones mixing utilitarian Tokyo street style with sharp French tailoring and classic silhouettes. Military jackets made from technical...

Mar 23, 2021

Fashion

Puma releases collection with footballer Neymar

Sports company Puma has launched a new apparel collection and shoe with footballer Neymar. The Neymar Jr. Creativity collection features street-art-inspired graphic jerseys, shorts, training accessories, and a new football shoe called the Future Z 1.1 in bright hues of pink and electric blue. Puma stated the shoe features an adaptive Fuzionfit +...

Mar 18, 2021

Fashion

Puma launches collection inspired by Porsche

Global sports company Puma has launched a new collection inspired by the iconic Porsche 911 and Formula 1 race car driving. Porsche Legacy Statement Pack SS21 took inspiration from the signature colors of Porsche racing cars from the International Race of Champions in 1973. Bold hues of orange, red, yellow, and blue are featured throughout the...

Mar 10, 2021

Fashion

Puma adds five new running shoe styles

German footwear and apparel company Puma has launched five new running shoes and styles, all featuring its new foam technology. Nitro, the latest technology installed in Puma shoes, is lightweight and aims to help runners use less energy and create an effortless running experience. The new Puma running range also features “specially engineered...

Feb 26, 2021

Management

Puma sales and earnings improve in Q4

Sales in the fourth quarter of 2020 increased by 9.1 percent at Puma Se to 1,520.1 million euros or increased 2.8 percent reported. The company said, this growth was led by 11.8 percent sales increase in Asia/Pacific, driven by Greater China. The company added that the positive development was also supported by 9.8 percent sales growth in EMEA,...

Feb 24, 2021

Retail

2020: Online fashion sales zoom while physical retailers suffer

Fashion has been the most hard hit category by Covid-19 pandemic. Compulsory store closures, work from home schedules followed by low footfall at opened stores, negatively impacted sales at almost every brick and mortar fashion retailer. According to Reuters, the Office for National Statistics report showed that clothing sales declined 19...

Dec 23, 2020

Retail

Puma announces partnership with Dua Lipa

Sportswear retailer Puma has announced a new partnership with global superstar Dua Lipa who will join the company as a brand ambassador. In 2021, Dua Lipa will headline Puma’s new female-focused campaign, ‘She Moves Us’, which is all about women coming together and connecting through culture and sport. Dua Lipa said in a statement: “I am so...

Nov 18, 2020

Management

Puma posts strong Q3 led by growth in Americas and EMEA

Puma’s sales in the third quarter increased by 13.3 percent currency adjusted and 7.2 percent reported to 1,583.4 million euros. The company said in a statement that supported by additional demand following a weak second quarter, when sales declined 30.7 percent currency adjusted), sales accelerated throughout the third quarter led by a 20.7...

Oct 28, 2020