Puma news and archive.

Business

Puma vows 35 percent reduction in carbon emissions by 2030

Huw HughesJune 26, 2019

German fashion brand Puma has announced plans to reduce its carbon emissions by 35 percent by 2030. The target, which has been approved by the Science Based

Management

Puma records strong sales and profit growth in Q1

Prachi SinghApril 26, 2019

Puma's sales rose by 15.3 percent currency-adjusted or 16.6 percent reported to 1,319.3 million euros (1,469.8 million dollars) in the first quarter of fiscal

Fashion

Puma wants 90 percent of all its cotton and polyester to be more sustainable

Marjorie van ElvenApril 23, 2019

Puma now aims for 90 percent of all cotton and polyester used in its products to come from “more sustainable sources” by 2020, after reaching its previous

Fashion

What to expect in fashion news from week 17, 2019

FashionUnitedApril 22, 2019

What’s going on in the world of fashion this week? FashionUnited takes a look ahead at the upcoming news and events for the 17th week of the year. Below

Fashion

Puma is working on a shoe featuring living microbes

Marjorie van ElvenApril 17, 2019

Imagine a running shoe that maps the areas of the foot which produce heat and sweat and then creates a unique ventilation pattern, specifically catered to the

Fashion

Puma launches its first augmented reality shoe

Marjorie van ElvenApril 8, 2019

Sportswear label Puma has launched its first augmented reality shoe, the LQD Cell Origin Air. The sneakers are entirely covered in 2D QR codes, which unlock a

Fashion

Puma to launch sportswear collection made from recycled plastic bottles

Marjorie van ElvenMarch 28, 2019

Sportswear company Puma has teamed up with First Mile, a company supporting disenfranchised communities in Haiti, Honduras and Taiwan by collecting plastic bo

Business

In-N-Out sues Puma over sneakers

Kristopher FraserMarch 6, 2019

Burgers aren't the only beef that In-N-Out has right now. The fast food chain is suing Puma North America over trademark infringement, alleging that Puma us

Fashion

Puma signs 10-year kit deal with Manchester City Football Club

Huw HughesFebruary 28, 2019

German sportswear brand Puma has announced a new 10-year kit deal with Manchester City Football Club. Starting in July 2019, Puma will be the official partn

Management

Puma Q4 profits improve, sales increase by 20 percent

Prachi SinghFebruary 15, 2019

For its fourth quarter, Puma reported sales growth of 20.1 percent currency adjusted and 17.9 percent reported to 1,226.4 million euros (1,384 million dollars

Business

Gucci grabs limelight in bright Kering results

AFPFebruary 12, 2019

Gucci grabs limelight in bright Kering results

Report

Gucci grabs limelight in bright Kering results

AFPFebruary 12, 2019

Gucci grabs limelight in bright Kering results

Fashion

Puma invites consumers to test soon-to-be-launched self-lacing shoe

Marjorie van ElvenFebruary 6, 2019

Puma is selecting tech-savvy consumers to test a self-lacing training shoe designed to offer the best fit for workouts and light running. Named “Fit Intelli

Report

Puma promotes Anne-Laure Descours to Chief Sourcing Officer

Prachi SinghJanuary 30, 2019

The supervisory board of Puma SE has created a dedicated board position for sourcing and has appointed Anne-Laure Descours as Chief Sourcing Officer and membe

Business

Puma to move headquarters to Somerville, Massachusetts

Marjorie van ElvenJanuary 24, 2019

Puma’s offices in Boston and Welford are set to be moved to the company’s new North America headquarters in Somerville, Massachusetts, in 2021. The larger

Report

Puma elevates Arne Freundt to Regional GM Europe and EEMEA

Prachi SinghJanuary 18, 2019

Sports company Puma has announced the appointment of Arne Freundt as Regional General Manager Europe and EEMEA with immediate effect. In this position, the co

Fashion

Puma and Maybelline New York launch collaborative makeup collection

Marjorie van ElvenJanuary 17, 2019

Puma is venturing into makeup. The sportswear brand has teamed up with Maybelline New York to launch a 12-piece makeup collection featuring a smudge-proof mas

Fashion

Puma signs multi-year merchandising deal with Porsche Motorsport

Marjorie van ElvenJanuary 3, 2019

Puma’s subsidiary Branded Sports Merchandising has acquired the rights to develop, sell and market apparel, footwear, headwear, accessories and bags bearing

Fashion

Puma turns a 1986 silhouette into the shoe of the future

Robyn TurkDecember 18, 2018

Puma gave a computer-aged update to a 32-year-old classic. With the same look as the original, the new high-tech RS-Computer sneaker is white with a very chun

Fashion

Fashion giants sign UN charter to fight climate change. Will it work?

Marjorie van ElvenDecember 10, 2018

Can the biggest players in the fashion industry unite to stop global warming? The United Nations thinks so. During a climate change conference in Katowice

Report

Puma Q3 sales increase 14 percent

FashionUnitedOctober 25, 2018

German designer and marketer of sports footwear, apparel and accessories Puma said on its Q3 revenue for 2018 rose by 14 percent currency adjusted and 11 perc

Fashion

Karl Lagerfeld to launch collaborative collection with Puma

Marjorie van ElvenSeptember 10, 2018

*Karl Lagerfeld, who turns 85 years old today, is showing no signs of slowing down. The fashion designer, who serves as creative director for Chanel, Fendi an

Fashion

Selena Gomez looks to inspire women’s empowerment with new Puma collaboration

Justine BrowningAugust 28, 2018

Singer and actress Selena Gomez has been one of Puma’s biggest celebrity ambassadors since taking on the role late last year. Now the star has teamed wi

Fashion

Puma and Ader Error unite for art-infused global collection

Justine BrowningAugust 24, 2018

* Sportswear brand Puma and the Seoul-based fashion label Ader Error have joined forces for a modern art-inspired collection, with a retro feel. On the scen

Fashion

Puma x Polaroid collection to be launched next month

Marjorie van ElvenAugust 23, 2018

Polaroid is set to celebrate its 80th anniversary with a collection of sneakers in collaboration with Puma, to be launched next month. The line will feature

Fashion

Big Sean and Puma celebrate midwestern style with new line

Justine BrowningAugust 22, 2018

Autumn in the American midwest plays a key role in a new collection from rapper Big Sean and Puma. Tonal jackets, hoodies and tracksuits are among th

Report

Puma Q2 profits jump 42 percent

Prachi SinghJuly 26, 2018

German designer and marketer of sports footwear, apparel and accessories Puma said on Thursday its Q2 net earnings for 2018 increased to 31.1 million euros. R

Business

Puma loses legal battle with Dolce & Gabbana over fur sandals

DPAJuly 13, 2018

Puma loses legal battle with Dolce & Gabbana over fur sandals

Fashion

Puma and Dolce & Gabbana fight over fur sandals

DPAJuly 12, 2018

Two world-famous fashion companies are currently arguing over bath slippers: Puma is trying to bar competitor Dolce & Gabbana from selling sinfully expensive

Fashion

Why does Rihanna's fashion outsell other celebrity collections?

Marjorie van ElvenJune 29, 2018

Clothing and makeup are two product categories that often bear celebrities names. Understandable, considering fans often want to emulate their idols’ style

Retail

Puma to open flagship store at Fifth Avenue in New York

Marjorie van ElvenMay 18, 2018

Puma is set to open a global flagship store at the heart of one of New York’s busiest shopping areas. The new shop, which will occupy three floors spanning

Business

Puma’s exit from Kering effective from today

Marjorie van ElvenMay 16, 2018

Kering has officially spun Puma out from its group portfolio. The luxury conglomerate announced in a statement that the German sportswear brand’s exit is e

Fashion

Puma and Diamond Supply Co. drop another collab

Sara EhlersApril 28, 2018

Puma recently just launched the new Avid evoKNIT x Diamond sneaker line, dropping exclusively for Foot Locker Europe. According to a press release, this shoe

Report

Fossil and Puma Team-up for Smartwatches

FashionUnitedApril 26, 2018

Lifestyle accessories specialist, Fossil Group has announced that it has signed a partnership agreement with sportswear brand Puma, for the design, developmen

Management

Puma's Q1 sales increase 21.5 percent, EBIT expands 59.9 percent

Prachi SinghApril 25, 2018

In the first quarter of 2018, Puma’s sales increased by 21.5 percent currency-adjusted and 12.5 percent reported to 1,131.1 million euros (1,381.9 million d

Business

U.S. tariffs might move Puma production out of China

Kristopher FraserApril 24, 2018

In the U.S.' brilliant plan to potentially impose taxes on footwear, Puma is currently looking at the prospect of moving its footwear production out of Chin

Report

Kering to sell Volcom as it tightens its focus on luxury

Vivian HendrikszApril 9, 2018

London - French luxury conglomerate Kering has confirmed it has begun to take the steps needs to sell skatewear brand Volcom, its final non-luxury label, a

Report

Puma sets target for 2022, expects per year net sales growth of 10 percent

Prachi SinghMarch 21, 2018

Puma SE has forecasted the mid-term outlook for the period from 2018 to 2022. The company expects the currency-adjusted consolidated net sales to grow around

Fashion

In Pictures: Puma x Han Kjøbenhavn

Danielle Wightman-StoneMarch 14, 2018

Sportswear brand Puma has reunited up with Danish luxe streetwear brand, Han Kjøbenhavn, for spring/summer 2018 with a new look for its Scandinavian-inspired

Management

Puma: FY17 sales and earnings jump

Prachi SinghFebruary 12, 2018

Puma’s fourth quarter sales grew by 14.5 percent currency-adjusted and 8.6 percent reported to 1,040.2 million euros (1,276 million dollars) supported by do

Business

Timeline: A brief history of Puma

Vivian HendrikszJanuary 12, 2018

INTERACTIVE London - Shares in luxury conglomerate Kering rose to new record heights on Friday following news the group is set to spin off leading German spor

Management

Kering to spin off majority stake in Puma to its shareholders

Prachi SinghJanuary 12, 2018

Luxury group Kering has announced that its board of directors unanimously propose to submit to its shareholders the project to distribute in kind around 70 pe

Business

Puma and Philipp Plein prepare to face off over logo battle

Kristopher FraserJanuary 11, 2018

The battle between Puma and Philipp Plein is on. Puma recently won an injunction to stop Philipp Plein from using a leaping tiger logo that they say is too

Report

Kering reportedly hires Rothschild & Co to handle Puma sale

Vivian HendrikszNovember 2, 2017

London - Could a sale be in the cards for the future of Puma? Parent company, luxury conglomerate Kering is said to have hired Rothschild & Co bank to oversee

Business

Yo Gotti joins Puma as brand ambassador

Kristopher FraserOctober 27, 2017

As hip-hop and fashion continue to go hand-in-hand, Puma has announced that rapper and CEO YoGotti will be their next brand ambassador. "Puma has been a

Report

Puma partners with French sprinter Jimmy Vicaut

Prachi SinghOctober 27, 2017

Sportswear brand Puma has signed a long-term partnership with French sprinter Jimmy Vicaut. The company said, current European 100m record holder will wear P

Management

Puma Q3 sales up 17.4 percent, per share earnings grow 2.64 euros

Prachi SinghOctober 24, 2017

Puma has reported continued sales growth in the third quarter of 17.4 percent currency-adjusted or 13.3 reported to 1,121.8 million euros (1,319 million dolla

Report

Puma raises full year guidance on strong Q3

Prachi SinghOctober 20, 2017

In the third quarter 2017, consolidated sales at Puma increased currency adjusted by about 17 percent or approximately 13 percent reported to 1,122 million eu

Fashion

In pictures: Puma x Gunner Stahl

Danielle Wightman-StoneOctober 17, 2017

Sportswear brand Puma is teaming up with influential photographer Gunner Stahl on an exclusive collection of headwear for autumn/winter 2017. Stahl, a se

Fashion

Puma signs long-term partnership with Selena Gomez

Vivian HendrikszSeptember 19, 2017

London - Sportswear label Puma is kicking its celebrity partnerships into high gear by signing on singer, actress, and producer Selena Gomez as its long-ter

Fashion

Rihanna headlines New York Fashion Week Day 4

AFPSeptember 11, 2017

Barbadian superstar Rihanna brought much needed oomph to New York Fashion Week Sunday, with motorcycle stunt riders soaring over giant pink sand dunes in her

Fashion

Puma Europe partners with Mapp Digital

Sara EhlersSeptember 9, 2017

Puma Europe has just selected a new customer engagement platform and digital marketing services in order to help enhance the marketing executions across all c

Fashion

In Pictures: Puma x Sophia Webster

Danielle Wightman-StoneSeptember 4, 2017

In Pictures: Puma x Sophia Webster

Fashion

The Weeknd debuts Puma x XO collection

Georgie LillingtonAugust 15, 2017

Named as Puma’s global ambassador and creative collaborator last October, The Weeknd aka Abel Tesfaye has finally released the first part of his highly antic

Management

Puma Q2 sales jump 16.3 percent, raises full year outlook

Prachi SinghJuly 26, 2017

Puma said sales grew 16.3 percent currency adjusted and 17.2 percent reported in the second quarter to 968.7 million euros (1,127 million dollars). The compan

Report

Puma raises forecast after leap in sales and profits

AFPJuly 17, 2017

German sporting goods firm Puma raised its sales and profits forecasts for the full year Monday, saying it enjoyed strong second-quarter performance and was

Fashion

Puma collaborates with Extra Butter for Puma Clyde "Kings of New York"

Kristopher FraserJuly 6, 2017

The latest iteration of the Puma Clyde is here. The global sports brand has collaborated with Lower East Side minimalist streetwear boutique Extra Butter to

Fashion

Puma reveals it’s latest revolutionary trainer: Ignite Limitless Netfit

Georgie LillingtonJune 27, 2017

Puma has revealed the latest addition to their Netfit range of trainers; the Ignite Limitless Netfit. The trainers, promoted by The Weeknd in Puma’s lates

Fashion

Puma teams up with Sophia Webster for Fall 2017

Vivian HendrikszMay 31, 2017

London - Sportswear brand Puma has teamed up with British accessories designer Sophia Webster for its latest designer collaborative collection. Together the

Fashion

Puma and Stampd collaborate once again

Sara EhlersMay 2, 2017

Los Angeles brand Stampd is teaming once again with footwear and lifestyle brand Puma. Together, the two have created a performance-geared collection with tec

Fashion

Puma taps Stampd for technical performance collaboration this summer

Sara EhlersMay 2, 2017

Los Angeles - Sports brand Puma is continuing its partnership with Los Angeles apparel brand Stampd for a new collaboration this season. Mixing technical fabr

Management

Puma Q1 net earnings jump 92.2 percent

Prachi SinghApril 25, 2017

Puma's sales growth continued in the first quarter of 2017 with the company reporting an increase of 15.4 percent currency-adjusted or 18 percent reported to

Fashion

Puma x Daily Paper: Bringing together the roots & visions of both brands

Vivian HendrikszApril 18, 2017

INTERVIEW Amsterdam - Launching a collaborative collection with a sportswear giant like Puma is something most fashion brands can only dream of. However, fo

Business

Puma says Forever 21 Fenty copycat designs endanger business

Vivian HendrikszApril 14, 2017

London - Sportswear label Puma is continuing its battle against Forever 21, as the label fears its copying of Rihanna's famed shoe designs for Puma are a th

People

Puma confirms François-Henri Pinault departure from board of directors

Vivian HendrikszApril 13, 2017

London - Puma has confirmed that François-Henri Pinault is no longer a member of its newly elected Puma board of directors, reviving speculation that it pa

Report

Puma raises full-year outlook on strong Q1 results

Prachi SinghApril 13, 2017

In its preliminary result announcement for the first quarter, Puma said, its consolidated sales increased by approximately 15 percent currency adjusted and 18

Fashion

Puma names Big Sean as creative collaborator

Danielle Wightman-StoneMarch 9, 2017

Sports brand Puma has named rapper Big Sean as their new creative collaborator and global ambassador. Big Sean will be working alongside Puma’s team to

Management

Puma FY16 sales jump 10 percent, upbeat on FY17 outlook

Prachi SinghFebruary 9, 2017

Puma’s fourth quarter sales increased by 10 percent currency adjusted or 9 percent reported to 958 million euros (1,024 million dollars) with growth across

Management

Puma reports 12.8 percent sales growth in Q2

Prachi SinghJuly 27, 2016

REPORTPuma’s sales growth continued in the second quarter of 2016 with sales improving by 12.8 percent currency adjusted and 7 percent reported to 826.5 mil

Fashion

Rihanna's Fenty for Puma slides to be released in grey

Kristopher FraserJuly 25, 2016

Rihanna's Fenty for Puma collection will now be offering their fuzzy slide in a grey colorway. The grey slide will be released on Puma's website and in sele

Fashion

Puma named activewear partner of NYC ballet

Kristopher FraserJune 27, 2016

Puma is now the official activewear partner of the New York City Ballet. The company will be responsible for dressing all 92 of the dancers on the company's

Business

New products, sporting events and Rihanna boost Puma

Don-Alvin Adegeest May 2, 2016

Upcoming major sporting events including the European Championships in football, Copa América and the Olympics are boosting sales at Puma. Kering-owned

Management

Puma Q1 sales rise, confirms upbeat outlook

Prachi SinghApril 29, 2016

REPORTPuma’s sales growth continued in the first quarter of 2016 with an increase of 3.7 percent to 851.9 million euros (969 million dollars) or 7.3 percent

People

Puma names Matthias Mecking as new GM Teamsport

Prachi SinghApril 7, 2016

Sports company Puma has appointed Matthias Mecking as new General Manager Teamsport, effective April 1, 2016. In this position, Mecking will be responsible fo

Report

Puma names Matthias Mecking as new GM Teamsport

Prachi SinghApril 7, 2016

Sports company Puma has appointed Matthias Mecking as new General Manager Teamsport, effective April 1, 2016. In this position, Mecking will be responsible fo

Management

Puma FY15 sales accelerate, profit hit by currency headwinds

Prachi SinghFebruary 18, 2016

REPORTSales at Puma increased 17.1 percent or 11.5 percent currency adjusted to 879 million euros (978.8 million dollars) in the fourth quarter. Full-year sal

Report

Puma names Anders Jonsson General Manager Nordics

Vivian HendrikszJanuary 27, 2016

German sportswear company Puma has named Anders Jonsson as its Area General Manager for Puma Nordics with immediate effect. In his new role, Jonsson wil