Podcast: The Glossy Podcast discusses the growth of video commerce
In this episode, The Glossy Podcast has interviewed Brian Beitler, chief marketing officer of QVC (USA) and HSN. He discussed how transparency is key in making a connection with the consumer and the growth of video commerce. Listen to the podcast below. Source: The Glossy Podcast via Megaphone
Jul 22, 2021
QVC links with actress Candace Cameron Bure for size-inclusive collection
Shopping network QVC, known for its size-inclusive fashion, has launched a fashion line with American actress Candace Cameron Bure. The clothing line features dresses, jeans, loungewear, flannels, and t-shirts in sizes from XXS to 5X. All pieces have a multi-purpose use and can be worn both leisurely and formally on any occasion, stated the...
Apr 20, 2021
QVC launches new brand identity
Shopping network QVC has unveiled a new brand identity and logo in the US, ahead of an International rollout, which it states reflects “QVC’s leadership as a digital destination for inspired shopping”. The new QVC logo features a “Q” with a simple square surrounding it, which the shopping channel states represents the many screens through which...
Feb 11, 2019
A new study predicts how AI will impact the future of retail
In celebration of its 25th anniversary QVC UK wanted to take a look into what retail will be like in another 25 years. The digital retailer joined forces with The Future Laboratory, a strategic foresight consultancy, to make an educated prediction as to the retail trends of 2043. It is no surprise that artificial intelligence is predicted to be...
Oct 25, 2018
Tracy Anderson to launch activewear collection for QVC
Celebrity trainer Tracy Anderson has teamed up with Jill Martin, creative director of G.I.L.I. to create an activewear line that will debut on QVC in June. The Tracy Anderson for G.I.L.I. collection features designer-inspired prints and pops of colour, and consists of 12 styles created in durable fabrications designed to make it through any...
May 22, 2018
Brooke Shields launching fashion line with QVC
Brooke Shields is introducing her ‘Timeless’ apparel and accessories line exclusively with QVC this week, which will feature “everyday essentials to bold statement makers”. “After years of being dressed by professionals, I walked into my closet one day and realised I had lost sight of my own personal style,” said Brooke Shields. “I am incredibly...
Feb 12, 2018
QVC announces new leadership team and business plan
QVC Group just announced a new organizational structure and senior executive team to further global growth. The new plan will be effective once Liberty Interactive Corporation completes its acquisitions of HSN, Inc. which will be later on in the year. "Our new group will bring together QVC, HSN, zulily and the Cornerstone brands to create a...
Oct 13, 2017
QVC to buy women's fashion website Zulily
Liberty Interactive, the owner of cable TV shopping group QVC, said Monday it would take over US women's fashion website Zulily for about 2.4 billion dollar. Liberty said Zulily, known for its flash sales of popular women's and children's brands, "fits perfectly" with QVC, which also sells a wide range of fashions and home goods from its...
Aug 17, 2015