Rhone, the performance lifestyle brand dedicated to championing mental fitness, has signed a multi-year global marketing partnership with the National Basketball Association (NBA). To kickstart the collaboration, Rhone has enlisted NBA Champion and five-time All-Star Kevin Love as a brand ambassador to launch a campaign designed to raise...
Oct 16, 2024
Rhone, the performance lifestyle brand dedicated to championing mental fitness, has appointed Tess Roering, who previously held executive leadership roles at CorePower Yoga and Athleta, and Jimmy Pitaro, ESPN chairman, to its board of directors. The company said in a release that Roering and Pitaro will be part of the company’s board consisting...
Mar 26, 2024
Rhone, the premium men’s athletic apparel brand, has launched an innovation lab and fashion-forward label, Nanoprojects that will live under the performance lifestyle brand. The brand, known for its luxe fabrics and performance technologies is taking its product development a step further with the launch of Nanoprojects, an elevated line...
Sep 15, 2021
American activewear and lifestyle brand Rhone—which has primarily focused in performance clothing for men—is directing itself towards a new audience with its first-ever capsule collection women. According to an announcement from the brand, this limited-edition capsule has been conceptualized by the female employees of Rhone and utilizes the...
Feb 27, 2020
The day has come. Hudson Yards, the largest and most expensive private real estate development in US history, opens its retail & restaurant area this Friday in Manhattan’s West Side after five years of renovations and 25 billion US dollars invested. Located in what used to be an abandoned rail yard, Hudson Yards spans over 18 million square...
Mar 15, 2019
Equinox is now set to host men’s apparel pop-ups throughout the U.S. Lifestyle brand Rhone just announced the temporary retail concepts opening Monday, April 24. There will be approximately 11 locations across the country of the premier men’s brand at various Equinox locations. The shops will showcase an assortment of technology-infused apparel...
Apr 25, 2017
Men's activewear apparel and lifestyle brand Rhone Apparel isn't hard up for the money after a successful round of Series A funding. They have closed on 5 million dollars in the latest round of financing. That brings their aggregate total to 6.2 million dollars, after having raised 1.2 million dollars through seed financing back in 2013. The...
Sep 24, 2015
