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Puma launches collaboration with Butter Goods

Puma has unveiled the first look from its new collaboration with Australian skate label Butter Goods. The collection is rooted in nostalgia and ‘90s sports styles and features the Puma Basket VTG with a corduroy upper in a vintage cream colourway and collaborative brand patch on each tongue. The pre-release, ahead of the full collection...

Jul 15, 2021

Fashion

5 Sustainable sneaker brands to watch

More and more consumers today have had enough of sneakers that are trendy, expensive and wasteful - in one word: overhyped. They want something that is easy on the eyes, the feet, the environment and their wallet. An extra bonus is, if the sneakers don't end up in the hazardous waste bin at the end of their lives. Is it possible to do all this?...

Jul 14, 2021

Fashion

Rens offers world's first sneakers made from coffee grounds

In search of cool, sustainable brands, FashionUnited stumbled upon Rens, a Finnish athleisure brand that makes the world's first sneaker from coffee grounds and recycled plastic. The Helsinki-based brand even won the 2021 Reddot Award for Outstanding Product Design for its innovation. Rens' coffee sneakers debuted in the summer of 2019 and soon...

Jun 30, 2021

Fashion |In Pictures

Reebok unveils collaboration with Daniel Moon

Sportswear brand Reebok has unveiled its first collaboration with Daniel Moon inspired by the power of colour with palettes that evoke the colourists signature hair art. The ‘Major Reebok’ capsule features a bright, colourful twist on the Reebok Classic Leather Legacy and Club C Legacy silhouettes. Moon is one of the recognisable hair colourists...

Jun 22, 2021

Fashion

Barcelona Street Vendors Union launches game-changing sneaker brand

When he left Senegal, risking his life to make the dangerous boat trip to Spain's Canary Islands, Lamine Sarr never thought he'd end up selling fake goods on the streets of Barcelona. Known as "manteros" after the blanket on which they lay their wares, these street sellers live a precarious life, always on the lookout for the police. So Sarr...

Jun 19, 2021

Fashion

Onitsuka Tiger launches collaboration with DoiTung

Japanese fashion brand Onitsuka Tiger has partnered with DoiTung, a sustainable project originating in Thailand to launch a collaborative collection of sustainable footwear. The partnership represents both Onitsuka Tiger’s and the DoiTung Development Project’s commitment towards the growing global sustainability movement, explain both companies...

Jun 7, 2021

Business

The Edit Man London rebrands to broaden its appeal

The Edit Man London, the UK’s largest online store for limited edition sneakers and streetwear, has rebranded to The Edit LDN to reflect the rapidly growing female market for new and pre-loved sneakers and streetwear. As for the first time, more women than men are making premium purchases. In the last 12 months, The Edit LDN has reported that...

Jun 3, 2021

Fashion

eBay to authenticate collectible sneakers

Ebay’s authentication scheme for sneakers has now rolled out to the UK. The guarantee is currently available for eligible sneakers sold in new condition for 150 USD or more and pre-owned condition sold for 300 USD or more. Eligible sneakers will display a blue Authenticity Guarantee check mark. With the sneaker resale market set to be a billion...

May 31, 2021

Fashion |In Pictures

Saucony x Super 7 monster makeover

Sneaker brand Saucony has launched a new Universal Monsters collection in collaboration with Super 7, inspired by the Creature from the Black Lagoon, The Mummy, Frankenstein and The Bride of Frankenstein. The Universal Monsters themed sneakers feature reconstructed Saucony Jazz Original trainers colour designed to represent each monster. The...

May 25, 2021

Video

Video: JW Anderson launches debut sneaker

In this video, Northern Irish designer Jonathan Anderson has launched his first independent sneaker under his JW Anderson label. Watch the video below. Video: JW Anderson via YouTube

May 20, 2021

Culture |In Pictures

London's Design Museum opens sneakers exhibition

The Design Museum’s long-awaited exhibition dedicated to sneakers is finally opening to the public after the coronavirus pandemic delayed it by a year. ‘Sneakers Unboxed: Studio to Street’ opens today, May 18 and runs until October 24 and explores one of the most universal design objects, bought and worn by millions of people worldwide every day...

May 18, 2021

Fashion

New Balance and Jaden Smith launch recycled sneaker

Sportswear brand New Balance has linked with artist Jaden Smith to debut a unique sneaker crafted with recycled and surplus materials. The Vision Racer ReWorked sneaker features Spinnex fiber, made with at least 30 percent textile waste cut-offs from factories. The shoe features 16 percent recycled polyester and 10 percent spandex. “In our...

Apr 23, 2021