Hoka has joined forces with Australian cycling brand Maap to create a shoe that blends running, cycling and lifestyle. The two brands have developed a shoe based on Hoka’s ‘Tecton X 2’ sole. It features a carbon fibre plate to enable dynamic running on different surfaces, the US footwear and apparel supplier Deckers Brands announced on Tuesday....
Jul 15, 2025
The footwear sector, including sneakers, is incorporating sustainability initiatives, as these products are now a constant in fashion collections and are increasingly worn for various occasions. Sneakers are the focus of research and experimental projects by material producers for sustainable, recyclable, or partially recyclable components....
Jul 12, 2025
Japanese sportswear group Asics Corporation has confirmed that its domestic shoe manufacturing facility in Japan, through its wholly owned subsidiary, Sanin Asics Industry Corporation, will be renamed the Onitsuka Innovative Factory Corporation, from January 1, 2026. Asics stated in a press release that the facility would be transformed into a “...
Jul 10, 2025
After developing millions of shoes for global brands such as Adidas, On Running, Helly Hansen and Zara, David Solk and Irmi Kreuzer decided to launch their own brand, combining comfort, style and responsibility. At the Global Fashion Summit, which also addressed the rights of nature, they presented their first model, the ‘Fade 101’ sneaker,...
Jun 18, 2025
Louis Vuitton introduces the LV BUTTERSOFT Sneaker created by Pharrell Williams. Unveiled as part of the Fall-Winter 2025 Men’s Collection, the emblematic runner fuses the studies of streetwear and dandyism central to the practice of the Men’s Creative Director. Proposed in twenty-four variations, the LV BUTTERSOFT Sneaker will be available for...
Jun 16, 2025
Nike and Levi’s have confirmed a collaboration via cryptic Instagram posts, igniting anticipation across the fashion and streetwear industries. A joint post from both brand accounts featured a sewing machine, rivets, and denim panels bearing both the Levi’s tab and Nike’s Swoosh—imagery that suggests a fusion of sportswear and heritage workwear...
Jun 5, 2025
Unify Brand Partnerships, one of the UK’s leading distributors of premium lifestyle and activewear brands, has announced two new additions to its growing portfolio, securing UK distribution rights for Jason Markk and Xero Shoes. The deals mark a significant expansion of Unify’s influence in the high-growth sneaker care and barefoot footwear...
May 29, 2025
New Balance is preparing to release its Made in USA 1300JP trainer this May, marking the sixth iteration of a product strategy that has become a textbook case in scarcity marketing within the athletic footwear sector. The Boston-based company restricts availability of the model to once every five years, a deliberate constraint that has...
May 22, 2025
Luxury fashion brand Gabriela Hearst has launched its first sustainably crafted sneaker, featuring materials that have a lower impact on the environment. The Ohio, which debuted on the catwalk during Gabriela Hearst’s spring/summer 2025 show, has been designed to reflect the brand’s foundations in quality and craftsmanship while lowering its...
Apr 2, 2025
Menswear and footwear brand Good Man Brand has launched its first circular developed sneaker to date, developed in partnership with Balena. Named the Halo, the design features a biodegradable sole created with Balena, a next-gen material innovator that specializes in recyclable and biodegradable biopolymers. The BioCir Flex sole is fully...
Mar 25, 2025
American sneaker brand New Balance has added a new style to its ‘Made in UK’ collection, which combines walking shoe heritage with contemporary design for a more formal aesthetic. The ‘Allerdale’ is named after the historical district in Cumbria, home to the brand's UK manufacturing facility in Flimby, and draws its cleaner silhouette from the...
Mar 13, 2025
Finnish athletic footwear brand Karhu has launched a US resale programme powered by Archive, the technology platform that powers resale businesses for more than 50 brands globally, including The North Face, Oscar de la Renta, New Balance, and Dr. Martens. The resale programme is called Karhu Renewed and has been designed to extend the lifecycle...
Mar 3, 2025