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Fashion

Nike launches refurbished program to recycle sneakers

Sporting giant Nike has launched a refurbish program that allows customers to return Nike shoes that are then either resold, donated or recycled. The refurbish program is a part of Nike’s sustainability initiative Move to Zero, to create a more circular customer offering while reducing its waste footprint. The program works by extending the...

9 hours ago

Fashion

Puma taps She Moves Us ambassador Dua Lipa for sneaker drop

Sporting company Puma has released its latest sneaker with pop star Dua Lipa as the face of the campaign. The Mayze sneaker features a white and black colorway, stacked midsole with a split, and the brand’s signature chunky leather heel. The campaign was shot by fashion photographer Mario Sorrenti starring Dua Lipa, brand ambassador. “The Mayze...

Apr 9, 2021

Fashion

Jordan Brand extends women's sizing options

Sporting giant Nike’s Jordan brand announced extending its size offering for women’s Air Jordan sneakers in retro styles and new additions. The brand officially revealed its summer 2021 collection featuring 12 styles mixing the latest seasonal favorites with beloved silhouettes and retro throwbacks to create new styles with additional sizing for...

Apr 9, 2021

Fashion

eBay hosts authentication events for luxury items

Online marketplace eBay has seen a surge in popularity of collectible goods, such as sneakers, luxury watches, and trading cards. To combat fraud and counterfeit items in the luxury category, eBay announced it would host a series of events to authenticate items for customers. Mirroring its Authenticity Guarantee Service for sneaker sales on the...

Apr 9, 2021

Fashion

Puma drops collection inspired by the ocean

Sporting company Puma has released a collection of sneakers and apparel, taking inspiration from the ocean. The Ocean Queen Collection features dresses, unitards, shorts, and mesh tank tops made for the beach, with colors like bright aquamarine, yellow, soft pink, and silver. The footwear selection includes a beachy take on Puma’s most popular...

Apr 6, 2021

Fashion

Puma drops shoe inspired by dance music culture

Sports company Puma has dropped its latest Mirage Tech shoe, inspired by music and dance culture. The shoe, taken initially from the Puma archive, features a modern silhouette and an electric blue and yellow colorway. The brand stated the shoe takes inspiration from electronic dance music (EDM), and Puma ambassador DJ Snake can be seen wearing...

Apr 1, 2021

Fashion

Asics launches virtual reality for runners and two new shoes

Japanese sporting company Asics hosted its first virtual reality summit to reveal two new high-performance running shoes that have been proven to reduce step count throughout a marathon. The Metaspeed Sky and Metaspeed Edge were scientifically designed with a distinct type of running style in mind by gathering insights from scientists at the...

Mar 30, 2021

Fashion |LABELS TO WATCH

Sneaker brand Genesis: sustainability without compromise

In its search for new, sustainable brands, FashionUnited came across Genesis - a German sneaker brand that has been sustainable and environmentally friendly from the very beginning. It combines pretty much everything that makes a consumer's heart beat faster when it comes to consumption without a guilty conscience: upcycled materials, textile...

Mar 23, 2021

Fashion

WODEN: It’s not just about creating another sneaker

Our newsfeeds are filled with climate- and sustainability-related updates, alarming scientific reports and gloomy headlines. The effects of climate change are on everybody's lips these days. However, with environmental challenges also come new opportunities to make better changes. Sustainability seems to resonate more than ever. Even in the...

Mar 22, 2021

Fashion

End teams up with Saucony for brain-inspired sneakers

UK retailer End has continued its collaborative partnership with Saucony with a new take on the Azura 2000, dubbed ‘The Brain’. The sneakers draw inspiration from human anatomy, specifically, the most complex organ in the body, the brain. The retro runners have been constructed with a variety of suedes and pink hues to cultivate a textured look,...

Mar 15, 2021

Fashion

Asics upcycles second-hand clothes to create new running shoes

Japanese sports brand Asics has launched a new line of running shoes made from recycled second-hand clothing. The Sunrise Reborn Pack features two new shoes in red colorways and was made using discarded clothing collected in Japan. Using innovative technology, the company stated it can recycle, remake, and restyle discarded materials into new...

Mar 10, 2021

Fashion

'Sneakers tell your story': Sneaker crave floods South Africa

Queueing outside an upmarket Johannesburg clothing store, young fashion lovers hope to lay their hands on the latest sneakers to come out of the United States. For South Africa's city dwellers, sneakers are more than just shoes. As a marker of personality as well as social status, they are cared for and worn with pride, and youths compete to...

Mar 9, 2021