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How Adidas went from street to luxury

A mini travel duffle-shaped bag retails for 2,200 euros; a v-neck t-shirt costs 520 euros; a pair of loafers is 890 euros. Such are the price points of luxury goods, at which most seasoned high-end shoppers rarely bat an eyelid. But these items, as it happens, are from the new adidas collection in collaboration with Gucci, augmenting everything...

Jun 1, 2022