Stance news and archive

Marquee Brands acquires California-based sock innovator Stance

Marquee Brands, the global brand accelerator, has acquired Stance, the California-based lifestyle and performance sock brand known for its bold designs and cultural collaborations. Founded in 2009, Stance now joins Marquee’s portfolio of high-profile names including Martha Stewart, Laura Ashley, Sur La Table, BCBG, Ben Sherman, Body Glove and...

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Retail

Stance to open first store outside of the US

London - Premium basic apparel brand, Stance, has confirmed that it will open its first bricks-and-mortar store outside of the US in Covent Garden, London next month. Stance, which embraces ‘the uncommon thread’ as its mantra, has secured a 2,004 square foot unit on Neal Street, over two floors. The apparel brand will use the ground floor as its...

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Fashion

Sock brand Stance launches its first T-shirt line

Best known for its socks and underwear, Stand is entering a new product category: T-shirts. The American brand launched three T-shirt styles for men and women yesterday. They are available on Stance's website and retail locations across the United States. ”There isn’t a piece of clothing that people have a stronger connection to than their...

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Retail

Stance to open at Irvine Spectrum as part of remodel

Retailer Stance is set to open a new location in Southern California. With the Irvine Spectrum Center going through a remodeling phase, the plaza will officially include Stance as one of its new boutiques. The store will boast 1,800 square feet at the shopping destination. The skate apparel destination will retail its regular merchandising...

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People

Stance names Rihanna contributing creative director

London - Sock brand Stance has named singer Rihanna as its contributing creative director, where she will design her own line of womenswear socks. Rihanna, who last year was also named creative director of Puma, will design “multiple seasons” of her signature women’s collection through a multi-year partnership with Stance. To kick start the...

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People

Stance names Paul Zaengle new head of e-commerce

Sock maker Stance is working on expanding into new categories beyond socks, as part of their strategy to do so they are working on building up their executive team. One of their new hires as part of this strategy is Paul Zaengle, the former Vice President of Retail for Lululemon Athletica, as their new Vice President of Global E-commerce. In his...