The British brand Superdry chose the Florentine trade show Pitti Uomo to present its Spring/Summer 2026 collection. Founded in 2003, the brand returned to the Tuscan capital to showcase the next chapter for the label, which blends quality, preppy style, sustainability, English tailoring tradition, and a joyful appreciation for nature and...
Jun 25, 2025
Renowned global fashion brand Superdry has solidified its commitment to Australia by extending its licensing partnership with Brand Collective, one of the nation’s leading fashion and lifestyle retailers. The two companies have signed a 12-year strategic extension, with a multi-million-dollar royalty value, granting Brand Collective exclusive...
Feb 14, 2025
US president Donald Trump brewed up what could be considered the beginning of a trade war last week when he announced a series of tariffs and impending tariffs on some of the world’s largest markets, including China. From the get-go, Trump has made it clear that the UK and the EU are also being considered in the way of tariffs, leaving many...
Feb 10, 2025
Manchester City is believed to have reached a settlement agreement with British label Superdry, which had claimed the football club’s sponsorship deal with Japanese beer brand Asahi Super ‘Dry’ infringed on trademark rights. The case will therefore no longer go to London’s High Court, where it was due for trial on Tuesday. This is according to...
Jan 16, 2025
Superdry, the iconic British brand known for its logo tees and qualitative outerwear, is entering a new and exciting phase of its 23-year presence in the retail landscape. Under the leadership of CEO Julian Dunkerton, the company has embarked on a restructuring journey designed to streamline operations, redefine its brand identity, and enhance...
Nov 25, 2024
British retailer Superdry has reportedly named Kim Zaheer as its new interim chief finance officer. He joins the company from bed retailer Dreams, where he most recently served as finance director, a position he held for over 15 years. Prior to Dreams, Zaheer had held a series of finance-based roles at the likes of supermarket giant Tesco, PRG...
Nov 22, 2024
After exiting the London Stock Exchange in July as part of its restructuring plan, Superdry Group revenue for the year to April 27, 2024 of 488.6 million pounds decreased by 22 percent. The company attributed the decline to continued underperformance of the wholesale business and softer performance of the retail segment. For the year ahead,...
Nov 21, 2024
Julian Dunkerton, the chief executive officer of Superdry, has said that Chinese fast fashion giant Shein is being allowed to “dodge tax”, and is thus calling on the UK government to take action. Speaking to the Today Programme on Radio 4, and later reported on by the BBC, Dunkerton said the UK Treasury would do well to get rid of a “loophole”...
Sep 24, 2024
Superdry has secured a new licensing agreement with British retailer Next that will see the launch of the brand’s first kidswear collection. The line is to become available via Next’s own e-commerce platform and in select stores, according to Drapers, which initially reported the news. As part of the deal, Next will manufacture and distribute a...
Sep 10, 2024
Days after Superdry’s exit from the London Stock Exchange and the British brand’s founder Julian Dunkerton has set about rebuilding its executive team following a series of notable departures. It is believed that CEO Dunkerton has started the search for new board members, including a chairman and two independent non-executive directors,...
Jul 25, 2024
Superdry has announced the cancellation of the listing of its ordinary shares on the London Stock Exchange’s main market. The company said in a stock market statement that the last day of trading in Superdry’s ordinary shares on the main market was July 12, 2024 and the delisting became effective on July 15, 2024. The company’s ordinary shares...
Jul 15, 2024
Days after securing approval for its restructuring plan from shareholders, British retailer Superdry has received the green light from the court following a sanction hearing. In the hearing, which took place on June 17, the plan was given the final go ahead needed in order to be carried out, allowing the group to now move forward with its...
Jun 17, 2024