Superdry news and archive

Report: Superdry in talks to outsource e-commerce operations to Shopify

UK fashion retailer Superdry is reportedly in talks to outsource its online operations to Canadian e-commerce giant Shopify amid an ongoing cost cutting drive. Superdry, which has been working to streamline its operations recently in an effort to return to profitability, has been holding talks with third-party providers over its e-commerce...

ReportFeatured

Superdry raises 12 million pounds in fresh funding amid turnaround

Superdry has concluded its equity raise and secured 12 million pounds in fresh funding. The bulk of the funding came from the 14.5 million shares placed by Peel Hunt and Liberum with certain institutional and other investors at an issue price of 76.3 pence per share, raising gross proceeds of approximately 11.1 million pounds. Additionally,...

ManagementFeatured

Superdry COO Silvana Bonello exits

Superdry’s chief operating officer (COO) Silvana Bonello has stepped down from the business as the retailer seeks fresh funding. First reported by Drapers, the exit was confirmed to FashionUnited via email. “We can confirm Silvana is leaving the business. We thank her for her contribution to Superdry and wish her all the best for the future,”...

Business

Superdry confirms discussions with investors regarding equity raise

Superdry has confirmed media speculation regarding discussions it has had with investors over a potential fundraising by the company. In a statement, the brand said that it was “in positive discussions with certain institutional and other investors with regards to a proposed equity fundraising of up to 20 percent of the company’s issued share...

Business

Superdry reportedly close to securing 10 million pound share sale

Superdry is believed to be close to announcing plans regarding a 10 million pound share sale as part of its efforts to strengthen its balance sheet. Founder of the UK brand, Julian Dunkerton, is reportedly looking to unveil the potential raise sometime this week following discussions with City investors. The move was reported by Sky News, which...

Report

Superdry lender increases borrowing amid APAC business sale

A Superdry lender is to increase its borrowing level until the British fashion retailer has completed the sale of its Asia Pacific (APAC) business. Superdry said Tuesday that Bantry Bay “has agreed to increase the borrowing availability level under its asset-backed facility” until the sale is completed. Superdry announced in March it had reached...

Fashion

Komodo X Superdry

Komodo are proud to announce their Ko-llaboration with global street and sportswear brand Superdry. They have a long history with their legendary former stores ‘Cult Clothing’ and have remained friends through their evolution. Komodo's founder Joe Komodo often encouraging them to develop their own organic story which is now blooming. They have...

ManagementFeatured

Superdry lowers guidance, considering 20 percent capital raise

Superdry is continuing to tackle a “challenging trading environment” as it announced the withdrawal of its “broadly breakeven” profit guidance for FY23. In a regulatory filing, the British fashion firm said that revenue is now expected in the range of 615 to 635 million pounds, up from 609 million pounds in FY22, a slower rate than it initially...

ManagementFeatured

Superdry sells Asia Pacific IP for 50 million dollars amid turnaround

British fashion retailer Superdry has reached an agreement to sell its intellectual property (IP) assets within the Asia Pacific (APAC) region to South Korean firm Cowell Fashion Company for 50 million dollars amid its ongoing turnaround strategy. The deal means Cowell will own and use the Superdry brand in key APAC markets, “starting with its...

Fashion

Stylish and sustainable - The Organic Denim Collection by Superdry

Denim remains a classic that no wardrobe should miss. With the Organic Denim Collection SUPEDRY is offering a stylish and sustainable take on fashion. Different fits and washes ensure a diverse range - from classic styles to trendy cuts. The collection offers everything needed to start the coming season in style - anything from casual looks with...

BusinessFeatured

Superdry calls in advisors to help cut costs

While Superdry had seemingly appeared to be on the road to recovery after it secured a refinancing deal, the brand is hiring a set of extra hands to support this phase. On the back of a profit warning in January, the company has now confirmed that it has tapped Interpath Advisory to help it cut costs. In a statement to FashionUnited, the brand...

Report

Superdry names Hotel Chocolat CMO as new board member

Superdry has announced the appointment of Lysa Hardy to its board as an independent non-executive director, effective from May 1, 2023. Hardy boasts a range of experience in marketing positions across technology and retail, including private equity and international roles. Currently, she serves as chief marketing officer and executive director...