Impact-driven organisation Circle Economy is launching a free, online, step-by-step guide teaching apparel brands how to launch a rental or resale business in under a year. Launching on April 1, The Circular Toolbox will guide brands of all sizes through a five-step circular innovation process, from getting sign-off from the top and putting a...
Mar 23, 2021
For most apparel brands and retailers, “where do we start?” is an important question on their way to circularity. In 2017, the Global Fashion Agenda provided important pointers as to where the industry should go with the 2020 Circular Fashion System Commitment. For some, setting these goals was just the step they needed to kick-start their...
Mar 27, 2020
Fast fashion brands drop new collections as often as every two weeks, illustrating the fast cycle of manufacturing, buying and disposing of which drives the fashion industry’s wastefulness and polluting impact. In fact, it is estimated that more than half of the fast fashion produced is disposed of in under a year. But it appears that the “...
Jan 31, 2020
Circularity is one of the most important topics in the fashion industry at the moment, as brands, suppliers and manufacturers alike look to remedy the industry’s issue of excessive waste. According to research by the Ellen Macarthur Foundation, global clothing production has approximately doubled in the past 15 years, while the average duration...
Dec 6, 2019
Apparel brands Asket and Lindex are the first of four brands to join Circle Economy’s Switching Gear project in order to explore circular business models and connect with a global network of rental and recommerce experts. “Circular business models such as recommerce and rental offer commercial opportunities for brands to innovate their business...
Oct 22, 2019