Universal Standard news and archive

A Plus Market for a New Generation of Retailing

As the body positivity movement continues to gain momentum, brands are embracing size inclusivity to offer products and styles that fully fit the needs of their customers. Concerns with lack of assortment, improper fit, and body shaming that have been voiced by customers over the years are finally being met with innovations and systematic...

Retail

Universal Standard hosts denim drive for Cyber Monday

Universal Standard is keeping its tradition of turning Cyber Monday into a platform to encourage recycling. The retailer is hosting a denim drive between the day of the online sales event through December 6, encouraging customers to recycle a pair of jeans in return for a discounted new pair. Customers who wish to participate may recycle a pair...

Fashion

Universal Standard teams up with Adidas for latest activewear collection

American fashion brand Universal Standard—which is known for its inclusive sizing that ranges from 00 to 40—has partnered with Adidas for its second performance collaboration. According to an announcement from Universal Standard, the new collection is a testament to its belief that inclusivity is non-negotiable and the future of fashion. New...

Retail

Universal Standard runs denim drive for Cyber Monday

As retailers take part in Black Friday and Cyber Monday discounting to start the holiday shopping season, Universal Standard has taken a different approach. The size inclusive womenswear brand is asking customers to donate denim for recycling in return for discounts on new merchandise. Universal Standard is offering its best-selling denim styles...

Retail

Universal Standard opens concept store in New York

American fashion brand Universal Standard—which has become known for its inclusive size offering—is launching a new concept store in New York City. Known as “Universal Standard 1:1,” the experiential retail space will be a place where community is at the center. The space is designed to be both for shopping and community. The brand’s new space...

Fashion

Adidas launches inclusive collection with Universal Standard

American clothing label Universal Standard, a brand focusing on creating clothing for women of all sizes, is teaming up with activewear brand Adidas to create a collection of inclusive and fashionable performance wear. The tk-piece collaboration includes pieces like a hooded sweatshirt, tank top, crop mesh tee, shorts, and more that range from...

Fashion Featured

Universal Standard steps into footwear for the first time

Always looking to break new barriers, Universal Standard has made its first foray into footwear. The brand has been revolutionary in size inclusivity since it launched in 2015, now brining comprehensive fits to boots. Universal Standard has introduced two styles of boot to its offerings: the Lisbon, a mid-height style with a knit shaft, and an...

Fashion

Universal Standard unveils new campaign on NYC subway

Universal Standard is helping New Yorkers celebrate a new definition of inclusivity with new campaign that offers a real representation of New York women, targeted towards New York women. The brand, which has been a pioneer in the field of size-inclusive womenswear since it launched in 2015, created its latest campaign with the mission to...

Fashion

Universal Standard extends sizing to 00-40

Universal Standard has furthered its size inclusivity even more. Founded with the mission to offer consumers appropriate fits in sizing that is reflective of real women's bodies, the brand originally offered sizes 6 through 32 when it launched in 2015. It will now offer all sizes between 00 and 40 across all products. Since its beginning,...

Fashion Featured

Rodarte launches size-inclusive collection

Luxury fashion house Rodarte has teamed up with Universal Standard on a size-inclusive ready-to-wear collection for women in US sizes 00-40, bridging the gap between high fashion and elevated essentials for women of all sizes. The capsule collection combines Universal Standard’s commitment to fit and quality with Rodarte’s imaginative, dramatic,...

Fashion Featured

Size inclusivity has yet to make waves in activewear

Size inclusivity in womenswear apparel is expanding, yet the growing activewear sector still seems to be behind the curve, despite its growth. As the so-called “Goop effect” brought on by Gwyneth Paltrow’s lifestyle site piqued consumer interest in discovering wellness trends and health-focused options, the activewear market has grown to now...

Fashion Featured

Universal Standard teams with Goop to expand size inclusivity

Universal Standard’s mission for size inclusivity has reached Goop and its cult-like following. Universal Standard has been on a no-nonsense fight to bring inclusive sizing to all areas of the fashion industry. While it is not the only brand to stand on a mission statement of size inclusivity, the three-year old brand and its founders have been...