When a new sustainability-focused brand is founded by an industry veteran who has built their career at Gap, Victoria’s Secret, and The Limited, it is perhaps only natural to question the authenticity of the endeavor. Accusations of greenwashing have befallen many seeking to capitalize on sustainability as a trend rather than a mandate, and the...
May 17, 2022
Victoria’s Secret has launched a digital-only brand aimed at Tweens. Called Happy Nation, the collection features sweats, swimwear, underwear and body care in gender neutral product categories. The new line is marketed as a judgment free community for tweens aged 8-13 and is size inclusive. In a press release Victoria’s Secret & Co. (VSCO) said...
Apr 21, 2022
Lingerie retailer Victoria’s Secret has announced its intention to invest seven million dollars into women-owned businesses through a partnership with venture capital firm, Amplifyher Ventures. The goal of the investment is to provide female entrepreneurs with access to capital and growth opportunities, as well as potentially closing the gender...
Mar 1, 2022
Victoria’s Secret & Co. has entered into an accelerated share repurchase agreement (“ASR”) with Goldman Sachs & Co. LLC (“Goldman Sachs”) to repurchase 250 million dollars of the company’s common stock. Victoria’s Secret also reaffirmed fourth-quarter sales, operating income, and earnings guidance. Under the ASR, Victoria’s Secret will make an...
Dec 29, 2021
Victoria’s Secret Stores Brand Management LLC is being sued in Utah federal court for copying the trademark of a health and fitness company. The news was reported by Bloomberg. IFIT Inc. has claimed that Victoria’s Secret is using their “SWEAT marks” trademark on or in connection with fitness apparel in a complaint filed in the U.S. District...
Nov 18, 2021
Victoria’s Secret & Co. reported net income of 75.2 million dollars or diluted earnings per share of 81 cents in the third quarter of 2021, compared to previously communicated guidance of 60 cents to 70 cents per diluted share. This result compares to net income of 143.4 million dollars or earnings per share of 1.62 dollars and adjusted net...
Intimates brand Victoria’s Secret and bra company Mindd have announced their partnership. Mindd, which caters for D+ women, will be an exclusive retailer for Victoria’s Secret. The two brands had already begun collaborating in early 2021, releasing a range of Mindd’s most popular products for the Victoria’s Secret audience. Mindd, which was...
Oct 28, 2021
Lingerie brand Victoria’s Secret has announced a new initiative in partnership with British designer Stella McCartney, aiming to highlight the risks of breast cancer and the importance of early detection. A public service announcement (PSA) will be included in the campaign, with a #CheckYourself guide provided by The Stella Cares Foundation. The...
Oct 1, 2021
Bath & Body Works, Inc. formerly known as L Brands, Inc. reported net sales of 3.318 billion dollars for the second quarter compared to 2.319 billion dollars for the second quarter ended August 1, 2020. Sales for the quarter increased 14 percent compared to sales of 2.902 billion dollars in 2019. Bath & Body Works’ net sales were 1.704 billion...
Aug 19, 2021
VS Pink is launching its ‘Back to ___’ campaign, acknowledging the return to daily life for many young adults. The new campaign will include pop up events and a 250,000 dollar prize, all with the intention of encouraging young people to focus on their mental health for the upcoming school season. The ‘Back to ___’ pop up event tour will take...
Aug 10, 2021
Victoria’s Secret & Co. has completed its previously announced separation from Bath & Body Works, Inc. (formerly known as L Brands, Inc.) and is now an independent, publicly traded company. Victoria’s Secret includes Victoria’s Secret Lingerie, PINK and Victoria’s Secret Beauty. Victoria’s Secret shares will begin trading today on the New York...
Aug 4, 2021
Victoria’s Secret wants to return to the runway, and probably in the not too distant future. The troubled lingerie brand has been busy implementing its new marketing strategy, having put to rest its bedazzled angels for a more inclusive image, changing everything from its pink store interiors to its cast of models and spokepersons, to bringing...
Jul 22, 2021
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