Bath & Body Works, Inc. formerly known as L Brands, Inc. reported net sales of 3.318 billion dollars for the second quarter compared to 2.319 billion dollars for the second quarter ended August 1, 2020. Sales for the quarter increased 14 percent compared to sales of 2.902 billion dollars in 2019. Bath & Body Works’ net sales were 1.704 billion...
Aug 19, 2021
VS Pink is launching its ‘Back to ___’ campaign, acknowledging the return to daily life for many young adults. The new campaign will include pop up events and a 250,000 dollar prize, all with the intention of encouraging young people to focus on their mental health for the upcoming school season. The ‘Back to ___’ pop up event tour will take...
Aug 10, 2021
Victoria’s Secret & Co. has completed its previously announced separation from Bath & Body Works, Inc. (formerly known as L Brands, Inc.) and is now an independent, publicly traded company. Victoria’s Secret includes Victoria’s Secret Lingerie, PINK and Victoria’s Secret Beauty. Victoria’s Secret shares will begin trading today on the New York...
Aug 4, 2021
Victoria’s Secret wants to return to the runway, and probably in the not too distant future. The troubled lingerie brand has been busy implementing its new marketing strategy, having put to rest its bedazzled angels for a more inclusive image, changing everything from its pink store interiors to its cast of models and spokepersons, to bringing...
Jul 22, 2021
Les Wexner, the man who made his billions off of Victoria’s Secret, is selling 745 million dollars worth of shares in parent company L Brands Inc. This brings his stock sales from L Brands to 1.2 billion dollars for the year so far. The stocks are being sold off through a secondary offering managed by JPMorgan Chase & Co. as reported by...
Jul 16, 2021
L Brands, Inc. has reported net sales of 2.351 billion dollars for the nine weeks ended July 3, 2021, compared to net sales of 1.369 billion dollars for the same period ended July 4, 2020. The company currently expects to report second quarter earnings per share between 1.20 dollars and 1.30 dollars and operating income of more than 400 million...
Jul 14, 2021
Board of directors of L Brands, Inc. has approved the previously announced separation of the Victoria’s Secret business into an independent, publicly traded company. The new company, named Victoria’s Secret & Co. (Victoria’s Secret), will include Victoria’s Secret Lingerie, Pink and Victoria’s Secret Beauty. In addition, the company said in a...
Jul 12, 2021
It wasn’t so long ago that a very public backlash against a tone-deaf Victoria’s Secret clipped the company of its angel’s wings. The bedazzled and out-of-sync lingerie company lost its standing in an era of inclusivity where winged venus goddesses, cloaked rhinestone fantasy bras and limited representation of the female body no longer...
Jun 21, 2021
L Brands, Inc. has announced the composition of the board of directors for the standalone, publicly traded Victoria’s Secret business. The company said in a release that the new Victoria’s Secret board is expected to consist of seven directors, six of who are independent and six of who are women. “Today marks an exciting milestone in our plans...
Jun 17, 2021
L Brands, Inc. has appointed J.K. Symancyk as an independent member of its board of directors, effective May 20, 2021. With this addition, the company said that the board now consists of 11 directors, ten of whom are independent and six of whom are women. “We are pleased to welcome J.K. to the board and look forward to benefitting from his deep...
May 21, 2021
L Brands reported earnings per share of 97 cents for the first quarter ended May 1, 2021 compared to a loss per share of 1.07 dollars for the first quarter ended May 2, 2020. The company said, operating income was 572.1 million dollars compared to a loss of 317.7 million dollars last year and net income was 276.6 million dollars compared to a...
May 20, 2021
L Brands, Inc. has announced that its board of directors has unanimously approved a plan to separate the company into two independent, public companies: Bath & Body Works and Victoria’s Secret, including Victoria’s Secret Lingerie, Pink and Victoria’s Secret Beauty. “In the last ten months, we have made significant progress in the turnaround of...
May 11, 2021
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