Victoria's Secret news and archive

Victoria’s Secret Q4 net sales decrease 7 percent

Victoria’s Secret & Co. reported net income of 173 million dollars or 2.10 dollars per diluted share for the fourth quarter of 2022 compared to 246 million dollars or 2.70 dollars per diluted share for the fourth quarter of 2021. Fourth quarter operating income was 243 million dollars compared to 333 million dollars in the same quarter of 2021....

Mar 3, 2023

Retail

Victoria’s Secret to pilot loyalty programme

Victoria’s Secret, together with its own brand Pink, is set to pilot a new loyalty programme that will allow customers to earn rewards while shopping. ‘The VS & Pink Collective’ is the first rewards programme launched by the lingerie retailer, and will begin with 30 percent of the two brands’ current customers in select states across the US....

Feb 27, 2023

Report

Victoria’s Secret completes acquisition of intimates brand Adore Me

Victoria’s Secret & Co. (VS&Co) has completed the acquisition of 100 percent of Adore Me, Inc., a digitally-native intimates brand. The company said that this acquisition creates meaningful sales and profit upside opportunities for VS&Co, including the opportunity to leverage Adore Me’s expertise and technology to continue to improve the...

Jan 3, 2023

Fashion |Interview Featured

Victoria’s Secret alum built multi-million dollar lingerie business by putting people before panties

Almost an overnight success story, Michelle Cordeiro Grant founded her direct-to-consumer intimates brand Lively in 2015. A veteran of Victoria’s Secret, which built its global megabrand on the pillars of exclusion, unattainable beauty standards and a male gaze fantasy, she set about doing things differently. Her product celebrated comfort,...

Dec 15, 2022

ManagementFeatured

Victoria's Secret to acquire intimates brand Adore Me for 400 million dollars

Victoria’s Secret & Co has signed a definitive agreement to acquire 100 percent of Adore Me, a digitally-native intimates brand. Victoria’s Secret said in a statement that the transaction includes an initial upfront 400 million dollar cash payment and further cash consideration, a portion of which is fixed and a portion of which is based on the...

Nov 1, 2022

Report

Victoria’s Secret sees Q3 operating income and earnings at high end of outlook

For the third quarter, Victoria’s Secret & Co. estimates operating income to be towards the high end of its previous guidance range of 10 million dollars to 40 million, and earnings to be towards the high end of 0 to 25 cents per diluted share. The company said in a release that the updated operating income and earnings per diluted share...

Oct 13, 2022

Report

Q2 sales and earnings drop at Victoria's Secret

Victoria’s Secret Co reported net income of 70 million dollars or 83 cents per diluted share for the second quarter of 2022 compared to 151 million dollars or 1.71 dollars per share for the second quarter of 2021. The company reported net sales of 1.521 billion dollars, a decrease of 6 percent compared to the prior year second quarter. Total...

Aug 25, 2022

Fashion |Interview Featured

Can a former corporate fast fashion exec launch an authentic sustainability brand?

When a new sustainability-focused brand is founded by an industry veteran who has built their career at Gap, Victoria’s Secret, and The Limited, it is perhaps only natural to question the authenticity of the endeavor. Accusations of greenwashing have befallen many seeking to capitalize on sustainability as a trend rather than a mandate, and the...

May 17, 2022

BusinessFeatured

Victoria's Secret launches inclusive digital-only brand aimed at Tweens

Victoria’s Secret has launched a digital-only brand aimed at Tweens. Called Happy Nation, the collection features sweats, swimwear, underwear and body care in gender neutral product categories. The new line is marketed as a judgment free community for tweens aged 8-13 and is size inclusive. In a press release Victoria’s Secret & Co. (VSCO) said...

Apr 21, 2022

Business

Victoria’s Secret to make seven million dollar investment in women-led businesses

Lingerie retailer Victoria’s Secret has announced its intention to invest seven million dollars into women-owned businesses through a partnership with venture capital firm, Amplifyher Ventures. The goal of the investment is to provide female entrepreneurs with access to capital and growth opportunities, as well as potentially closing the gender...

Mar 1, 2022

Business

Victoria's Secret announces 250 million dollar share repurchase program

Victoria’s Secret & Co. has entered into an accelerated share repurchase agreement (“ASR”) with Goldman Sachs & Co. LLC (“Goldman Sachs”) to repurchase 250 million dollars of the company’s common stock. Victoria’s Secret also reaffirmed fourth-quarter sales, operating income, and earnings guidance. Under the ASR, Victoria’s Secret will make an...

Dec 29, 2021

Business

Victoria's Secret sued by owner of "Sweat" trademark

Victoria’s Secret Stores Brand Management LLC is being sued in Utah federal court for copying the trademark of a health and fitness company. The news was reported by Bloomberg. IFIT Inc. has claimed that Victoria’s Secret is using their “SWEAT marks” trademark on or in connection with fitness apparel in a complaint filed in the U.S. District...

Nov 18, 2021