Victoria's Secret news and archive

From Angels to audiences: Why Victoria's Secret put Kylie Jenner in the Fantasy Bra

Victoria's Secret put its most symbolic garment on a newcomer this year. Kylie Jenner, the reality star and founder of Kylie Cosmetics, made a surprise runway debut at the brand's show in Los Angeles on October 18, wearing the Fantasy Bra, a piece historically reserved for its best-known Angels. In the week that followed, conversations around...

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NYC compliance notice puts new scrutiny on Victoria’s Secret over Sri Lankan supplier worker death

Victoria’s Secret is facing scrutiny once more in regard to its supply-chain practices after New York City’s Commission on Human Rights issued a compliance notice concerning a local casting call for its upcoming “Angels Among Us” campaign. Katherine Carroll, deputy commissioner of the commission’s Office of Civil Rights Enforcement, sent a...

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Victoria's Secret raises forecasts after strong second quarter growth

US lingerie retailer Victoria’s Secret & Co. achieved significant growth in sales and earnings in the second quarter of the 2026/27 financial year. In light of this recent positive development, management raised its full-year forecast on Thursday. In the 13 weeks to August 1, the parent company of the Victoria’s Secret, Pink and Adore Me brands...

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Hillary Super powers Victoria's Secret to a record turnaround

On June 2, 2026, with nine days to go before shareholders voted on a board activists had spent the past year attacking — after openly questioning whether she was equipped to run a public company — Hillary Super answered with a number. Victoria's Secret posted first-quarter earnings of 0.60 dollars a share, nearly double the 0.32 dollars analysts...

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Victoria's Secret shareholders re-elect all nine director nominees

The US lingerie retailer Victoria’s Secret & Co. (VS&Co) has announced the preliminary voting results from its 2026 annual meeting of shareholders, confirming that investors voted to re-elect all nine of the company's director nominees to the board of directors. The list of re-elected board members includes independent chair Donna James. The...

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Victoria’s Secret board nominees receive proxy backing

Victoria’s Secret has said that its nine director nominees have received approval from three independent proxy advisors in the run up to its annual shareholder meeting, to be held on June 11. Institutional Shareholder Services, Glass Lewis & Co and Egan-Jones Proxy Services have all issued recommendations for shareholders to vote ‘for’ the...

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Victoria’s Secret raises full-year forecast after surprisingly strong first quarter

US lingerie retailer Victoria’s Secret & Co. exceeded its own targets and analysts' expectations in the first quarter of the 2026/27 financial year. The management subsequently raised its full-year forecast on Tuesday. In the 13 weeks to May 2, the parent company of the Victoria’s Secret, Pink and Adore Me brands generated sales of 1.56 billion...

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Victoria’s Secret ups defence against activist investor campaign

Lingerie giant Victoria’s Secret & Co. has upped efforts to defend its board and leadership strategy against activist investor Brett Blundy, who is continuing a campaign for greater influence over the business. The company filed a supplement to its proxy statement and issued a public letter to shareholders ahead of its June 11 annual meeting,...

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Lulus launches on Amazon & partners with Victoria's Secret as part of digital wholesale push

Lulus has launched a dedicated storefront on Amazon and a new online wholesale partnership with Victoria’s Secret (VS), as the California-based fashion brand strengthens its online wholesale presence. The dedicated Lulus storefront on Amazon offers a curated dress assortment from Lulus, with the majority of styles available exclusively on Amazon...

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Victoria's Secret exceeds expectations in fiscal year 2025/26

US lingerie group Victoria’s Secret & Co. reported surprisingly positive results for the 2025/26 fiscal year on Thursday. Thanks in large part to a strong final quarter, the parent company of the Victoria's Secret, Pink and Adore Me brands exceeded its own forecasts. In the most recent fiscal year, which ended on January 31, group sales reached...

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Victoria's Secret to open first German store in Hamburg

US lingerie retailer Victoria’s Secret & Co. is set to launch its German expansion in Hamburg. A store is scheduled to open in the city centre later this year. The Bischofswerda-based PTH Group, which has been secured as Victoria's Secret's franchise partner for the German market, confirmed the press reports. The US label will occupy a space of...

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Victoria’s Secret raises FY guidance as Q3 outperforms

Lingerie giant Victoria’s Secret is remaining on course with CEO Hillary Super’s ‘Path to Potential’ strategy, driving outperformance in the third quarter and improving guidance for the full year. For the quarter ended November 1, 2025, the company posted a net sales increase of 9 percent versus the same period last year, amounting to 1.472...