ВТО news and archive

Fossil partners with Tangiblee for cross-category, virtual try-on experience

Lifestyle and accessories brand Fossil has partnered with 3D and augmented reality (AR) platform Tangiblee to offer its customers a cross-category, stackable virtual try-on experience. One of the first within the watch and accessories segment to implement the immersive shopping and AR solution, US customers can now visit Fossil.com and virtually...

Business

Zero10 launches web and Generative AI try-on tools

Tech firm Zero10 has announced the launch of an online widget that will allow users to utilise its augmented reality (AR) try-on technology via a browser to expand on accessibility. The feature will also become more readily available for brands, which can now easily integrate the widget into their own website or app in order to offer virtual...

Retail

Bershka leverages 3DLook virtual try-on to boost online sales

Bershka has unveiled a new partnership with 3DLook, a leader among AI-first mobile body measuring and virtual fitting technology, to enhance its online shopping experience. Through the strategic partnership, the Inditex owned brand is set to leverage 3DLook's virtual fitting room solution Yourfit, thereby removing the fit and sizing guesswork...

Business

Balmain introduces virtual fitting with Bods partnership

French luxury house Balmain has introduced customised and virtual fitting to its e-commerce site via a collaboration with tech firm Bods. Founded by Christine Marzano in 2021, Bods offers retailer’s 3D digital styling technology utilising artificial intelligence (AI) that allows clients to virtually try-on, style and accessorise pieces from...

Business

John Lewis pilots virtual try-on for rental offering

British department store John Lewis has introduced a virtual try-on feature for its fashion rental offering as it looks to elevate consumer shopping experiences. The technology, operated by Zyler, will allow shoppers to visualise an outfit prior to their purchase via an immersive setting on the John Lewis Rental platform. The trial can be viewed...

Business

Google unveils AI-powered try-on feature for clothing

Tech giant Google has unveiled a new shopping feature utilising artificial intelligence (AI), allowing users in the US to view clothing on a selection of models in the form of a virtual fitting room. The new addition comes as a response to the increasing demand for hybrid ways to shop online, with Google reporting that 59 percent of shoppers...

Business

Valentino to partake in virtual try-on pilot with Farfetch-owned Wanna

Maison Valentino is set to become the first luxury brand to offer ready-to-wear virtual try-on (VTO) via a demo app by Wanna, an augmented reality (AR) tech company owned by Farfetch. The Italian label will be launching a clothing VTO pilot project with Wanna using a curated selection of men’s upper-wear pieces from its Urban Flows Autumn 2023...

Fashion

Zalando pilots virtual fitting room in 25 markets

European fashion e-tailer Zalando is rolling out its virtual fitting room pilot to customers in its 25 markets, including the UK, Ireland, France, Netherlands, and Germany. The virtual fitting room experience is part of Zalando’s efforts to double down on size and fit and will allow customers to create a 3D avatar by entering their height,...

BusinessFeatured

Are virtual try-ons the future of retail?

The retail landscape is undoubtedly evolving alongside the ever-adapting consumer, and with it has come the inevitable technological developments that intersect with the interests and behaviours of younger generations. One of these components is that of virtual try-ons – also known as VTOs – which have not only started to take ownership of the...

Retail

Marks & Spencer trails in-store virtual try-on feature for Jaeger

Marks & Spencer has joined the increasing line up of retailers getting in on the virtual try-on (VTO) trend after it launched a new partnership with Zyler to introduce the experience in two of its stores. The retailer worked with VTO solutions provider Zyler on bringing the in-store feature to its Oxford Circus and Harrogate branches, where it...

Fashion

Fashion tech: Consumers can now virtually try-on 3D necklaces

Online shopping for jewellery, specifically necklaces, has just been made easier with a new virtual try-on solution launched by Perfect Corp. Jewellery, like fashion, is size and fit sensitive, and digital innovation in the sector allows retailers and jewellery brands to boost online customer shopping experiences. In a statement Perfect Corp....

Business

Puma launches new UK app with virtual try-on feature

Sportswear brand Puma has launched a new app in the UK complete with a virtual try-on feature that allows shoppers to see products in 3D animations. The relaunch comes on the back of the app’s “successful” roll out in North America, which built on Puma’s continued growth strategy. Next to the latest products and exclusive content, the virtual...