Woolrich news and archive

Italy: unions threaten action following Woolrich relocation

Italian trade unions representing workers at Woolrich Europe are threatening action following a decision by the brand's new owner, BasicNet, to relocate operations. Three labour organisations announced a potential “state of unrest” in response to plans to close offices in Bologna and Milan, transferring 139 employees to BasicNet's headquarters...

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BasicNet acquires the Sundek brand

BasicNet continues its acquisition spree, adding Sundek to the Turin-based company's brand portfolio. As previously reported by FashionUnited, negotiations between the Turin-based group and the Californian swimwear brand continued into the autumn, following denials last spring. Today, the agreement was signed and announced for the acquisition of...

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BasicNet acquires outdoor apparel brand Woolrich

Woolrich is joining the brand portfolio of Turin-based BasicNet. The company, which already owns the Kappa, Robe di Kappa, K-Way, Superga, Sebago and Briko brands, has reached an agreement to acquire the Woolrich brand. The historic American brand, founded in 1830, symbolises authenticity, quality and outdoor tradition, and is being acquired...

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Frost River x Woolrich FW25 Collection

From the vast, untamed landscapes of Minnesota to the refined comfort of modern living, the Frost River × Woolrich collaboration celebrates the truest essence of American craftsmanship, merging artisanal heritage with an enduring outdoor spirit. Credits: Woolrich Each bag is handcrafted in the heart of North America, where tradition meets...

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Woolrich presents Outdoor Label Designed in Japan Fall/Winter 2025 Collection “BREEZE OF THE FIELDS”

Woolrich unveils the Outdoor Label Designed in Japan collection for Fall/Winter 2025 – a thoughtful fusion of functionality and refined aesthetics, where craftsmanship meets innovation. The line reinterprets the codes of traditional workwear through a Japanese design lens, blending precision, balance, and meticulous attention to detail into a...

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Target to launch limited-edition collection with Woolrich

Target has partnered with luxury outdoor brand Woolrich to create a special limited edition capsule collection. Launching October 18 in select stores and online, the Woolrich x Target collection features over one hundred items spanning apparel, accessories, home, gear, food, and beverage for women and men, with prices starting at 2 dollars and...

FashionPress Release

Woolrich presents the Fall/Winter ’25 brand campaign

For the Fall/Winter 2025 season, Woolrich continues its visual narrative, drawing inspiration from nature as a creative force. A manifesto that renews the brand’s deep connection with the elements and celebrates the dialogue between spirit of adventure, contemporary style, and luxury. This story unfolds across essential landscapes shaped by...

FashionPress Release

Woolrich Cloud Series: FW25 Collection

Woolrich introduces the Cloud Series — a new take on outerwear that redefines the balance between protection, lightness, and style. Rooted in tradition yet shaped by the present, this capsule collection evolves the brand’s iconic silhouettes into lighter, more dynamic, and versatile forms — designed to meet the needs of modern life in motion,...

FashionPress Release

Woolrich presents the new collection: Todd Snyder for Woolrich Black Label Fall/Winter ’25

For his latest collection as Global Creative Director of Woolrich Black Label, Todd Snyder takes inspiration from the untamed beauty of Northern Europe’s volcanic and glacial landscapes. Crafted through his innovative lens, this 60-piece collection redefines technical outerwear and winterwear, seamlessly blending functionality with luxurious...

FashionPress Release

Woolrich: Fall/Winter 25 Collection

Woolrich continues its journey of innovation without forgetting its roots, presenting the Fall/Winter 2025 collection: a contemporary interpretation of the outdoor spirit through versatile and high-performance garments. A perfect balance of sophisticated aesthetics, premium materials, and technical solutions designed to tackle any weather...

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K-Way appoints head of international business

Outerwear brand K-Way has appointed Marco D'Avanzo as head of international business. D'Avanzo announced this news via his own LinkedIn profile. He began his new role with the originally French brand on July 1. Italy-based D'Avanzo is no stranger to fashion retail. From October 2016 to April 2025, he was general manager at the Canadian brand...

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Woolrich: Flamini new CEO after Baoxiniao agreement

Woolrich announced the official closing of the agreement with the Chinese group Baoxiniao, signed at the end of 2024 and finalised in February 2025. Under the agreement, Woolrich International holds the intellectual property rights to the brand outside of Europe, marking a key step towards wider international expansion, particularly in strategic...