Woolrich announced the official closing of the agreement with the Chinese group Baoxiniao, signed at the end of 2024 and finalised in February 2025. Under the agreement, Woolrich International holds the intellectual property rights to the brand outside of Europe, marking a key step towards wider international expansion, particularly in strategic...
Jun 10, 2025
Woolrich International, known as the original American outdoor brand, has welcomed a new investor to boost its international footprint, with Chinese apparel group Baoxiniao Holding Co. Ltd. acquiring the intellectual property rights of the Woolrich brand for all territories outside Europe. Baoxiniao, which owns several apparel brands, including...
Dec 12, 2024
Woolrich's Fall/Winter 2024 collection embarks on a journey into authentic American tradition, aiming to redefine the contemporary style codes of outdoor wardrobes. The transitional garments are meticulously crafted to ensure a high level of functionality, seamlessly blending with an urban attitude that embodies refined aesthetics. Unexpected...
Mar 25, 2024
It has long been argued whether New York Fashion Week has been obscured in the shadow of its European peers. Year-after-year, the city sees some of its homegrown talent turn to where they think the grass may be greener, in the hope of possibly securing a larger market share among the continent’s most affluent. It could be that New York’s...
Jan 22, 2024
American outdoor brand Woolrich has unveiled its new premium Black Label Collection by American designer Todd Snyder for autumn/winter 2024. Snyder, who was brought on as the new label’s creative director in November 2023, has been tasked with bringing together Woolrich’s rich heritage as a storied American brand with his contemporary and...
Jan 15, 2024
American designer Todd Snyder has been named as the creative director for Woolrich’s new Black Label line, with an initial collection set to be teased during the upcoming edition of Pitti Uomo in January. The line, officially dubbed Woolrich Black Label by Todd Snyder, will consist of two collections: Heritage, dedicated to updated Woolrich...
Nov 17, 2023
The Woolrich Archive Collection draws its inspiration from the brand's extensive archive, which has been crafting high-quality outdoor products since 1830. The archive houses more than 25,000 authentic pieces meticulously categorized into two main groups: fabrics and clothing, all perfectly preserved and catalogued. It represents an invaluable...
Sep 29, 2023
For this season, Cathari explored a new side of “functional dressing” – playing with the concept of indoor tailoring using outdoor materials. Classic Woolrich fabrics are translated into formal-fun styles, where uniforms are leading. Season 5 pushes forward with a (multi-)functional, playful and sophisticated take on classic staples. Items such...
Sep 22, 2023
With its Spring/Summer 2024 Collection, Woolrich celebrates American culture and lifestyle by reinterpreting the brand's heritage into garments designed to suit both urban and outdoors contexts. The collection features three themes that follow the flow of the seasons, from the first hints of spring to full summer: City Climbers, Americana...
Jun 19, 2023
The theme of the Spring/Summer 2023 Collection from Woolrich Outdoor Label is "Tiny Lifestyle", a minimalist style where people use the bare minimum of equipment for activities. For inspiration are situations where hobbies are carried out in addition to trekking, such as camping, bird watching and bouldering. All this is based on the concept of...
Apr 13, 2023
Woolrich reshapes its collection architecture and offers a Guide to Winter for Fall/Winter 2023. It embodies a versatile wardrobe that can guide the wearer through any weather condition, from the mildest to the most extreme. Functional, authentic garments that represent their American roots and renowned design. The brand explores three different...
Jan 16, 2023
The collaboration between One of These Days and Woolrich comes to life with a limited-edition wool blend blanket that reinterprets Woolrich’s iconic staple with Matt McCormick’s signature style. The exclusive accessory inspired by McCormick’s original artwork will be launched in the Fall/Winter 2022 as the first installment of the partnership...
Dec 14, 2022