Wrangler news and archive

Wrangler and Buffalo Trace Bourbon launch a limited-edition apparel line

American denim brand Wrangler has partnered with Buffalo Trace Bourbon, a handcrafted whiskey brand, to create a limited clothing line for men and women. The result of a three-year collaborative process, the Wrangler x Buffalo Trace collection for men and women features versatile, modern denim styles that draw inspiration from Wrangler's outdoor...

ManagementFeatured

Kontoor Brands Q3 revenues up, earnings increase by 10 percent

For the third quarter, Kontoor Brands, Inc. with a portfolio led by Wrangler and Lee brands, reported revenue of 655 million dollars, up 8 percent or 7 percent constant currency. The company’s gross margin decreased 200 basis points to 41.5 percent, EBITDA was 91 million dollars and EBITDA margin of 13.9 percent decreased 200 basis points....

Fashion

Wrangler teams up with Tru Western for new fragrance

Denim brand Wrangler has launched a new original cologne and perfume developed in collaboration with Western fragrance company Tru Western. The new line of scents sees the companies lean into their Western roots to channel “the cowboy spirit” into a cologne for men and a perfume for women. Jenni Broyles, senior vice president at Wrangler, said...

Fashion |In Pictures

Wrangler teams up with Barbie on a Western-inspired collection

Denim brand Wrangler has unveiled a collaboration with Barbie featuring archival, western-inspired styles to capture the “imaginative and playful style” of the fashion doll. The Wrangler x Barbie collection reimagines brand archives and pays homage to the Barbie brand’s history of experimenting with Western-inspired fashion and her authentic...

Fashion

Sandro unveils collaboration with Wrangler for AW23

Parisian fashion label Sandro has revealed a new collaboration with Wrangler, reinterpreting the American denim company’s archival models for a AW23 collection. A total of 10 pieces make up the line – including three jacket-trouser sets – each inspired by 70’s cowboy looks and drawing on Wrangler’s signature codes, such as flat rivets and flap...

Report

Wrangler, Lee parent Kontoor Brands appoints new CFO

Kontoor Brands, the owner of denim labels Wrangler and Lee, has appointed a new chief financial officer (CFO) as Rustin Welton steps down after four years. Effective August 31, Welton will be succeeded by Joe Alkire, who will also take on the role of executive vice president. In his new role, Alkire will have responsibility for the enterprise...

ReportFeatured

Kontoor Brands Q2 revenues flat but maintains outlook

Second quarter revenue at Kontoor Brands was 616 million dollars, flat compared to the same period in the prior year. The company said in a release that revenue increases, primarily driven by strength in DTC and international, were tempered by decreases in U.S. wholesale. “We delivered second quarter results largely consistent with our...

ManagementFeatured

Kontoor Brands Q1 sales improve by 2 percent

Kontoor Brands, Inc. reported first quarter revenue of 667 million dollars, a 2 percent or 1 percent decrease in constant currency. Revenue increases, the company said, primarily driven by strength in domestic wholesale and DTC, were more than offset by decreases in international wholesale, primarily driven by the continued impacts of...

BusinessPress Release

Everything you need to know about: Wrangler®

Wrangler® is an American apparel brand known for its iconic, timeless denim wear and its ties to Western cowboy culture. With their high-quality products, the brand dresses from young to old and any gender for their everyday life. Origins Wrangler® had its humble beginnings in Tennessee when founder C.C. Hudson was out of work after his...

ManagementFeatured

Kontoor Brands revenues increase but China lockdowns weigh on results

For the fourth quarter, Kontoor Brands reported revenue of 732 million dollars, a 7 percent or 9 percent increase in constant currency over the same period in the prior year. The company said, revenue increases were primarily driven by strength in domestic wholesale and digital, somewhat offset by decreases in international with the continued...

RetailFeatured

Lee and Wrangler open a joint denim store

Lee and Wrangler, owned by Kontoor Brands, have teamed up to open their first joint denim store in Berlin as part of its continued strategic expansion in Europe. The dual-branded retail concept has been designed to offer consumers “the ultimate denim experience,” explains Lee and Wrangler, with an immersive curated retail environment that “...

Fashion

Preppy look meets western wear: Gant and Wrangler announce joint collection

Sportswear brand Gant has announced a collaboration with denim brand Wrangler in which both brands celebrate their beginnings in the United States in the 1940s and tap into their extensive archives. The result is a 30-piece capsule collection launching this autumn. The jeans, clothing and accessories for men and women explore “the intersection...