Wrangler news and archive

Wrangler unveils jeans washed in Coors beer

Denim brand Wrangler has partnered with American beer brand Coors Banquet to launch its first-ever beer-washed jeans. The limited-edition collection of Wrangler Cowboy cut jeans have been washed using repurposed brewing resources from Coors to deliver “a soft, comfortable feel and a timeless, vintage look”. John Meagher, vice president of global...

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Wrangler unveils collaboration with country star Lainey Wilson

Denim brand Wrangler has signed a multi-year partnership with country music star Lainey Wilson to offer consumers a “joyful patchwork of contemporary cowgirl style”. Wilson, who won ‘Best Country Album’ at the 2024 Grammy Awards, is launching her first-ever fashion collection with a range for autumn/winter 2024 that celebrates the country spirit...

Fashion

Wrangler launches debut collection with Grammy-winning country singer Lainey Wilson

Denim brand Wrangler has launched its first collection with Grammy-winning country singer Lainey Wilson. Part of a multi-year partnership, the apparel collaboration sees Wilson work alongside Wrangler’s design time to create a collection for Fall/Winter ‘24 that reflects the brand’s Western heritage and her vision of contemporary cowgirl style....

Fashion

Wrangler launches women’s Bespoke line

Denim specialist Wrangler has unveiled a new collection of women’s jeans designed by an all-female design team and utilising new fit technology. Dubbed ‘Bespoke’, the line consists of three cuts – bootcut, skinny and flare – and puts to use information and preferences of women themselves, who Wrangler said they asked as part of research helping...

Fashion

Wrangler to launch kidswear with Brand Machine Group

Denim brand Wrangler has announced a partnership with licensing house Brand Machine Group (BMG) to launch an exclusive kidswear line from autumn/winter 2024. In a statement, Wrangler said it would leverage BMG's expertise in design and production to launch a refreshed childrenswear collection that blends its iconic Western style with...

ManagementFeatured

Kontoor Brands reports Q2 results, raises outlook

Kontoor Brands’ second quarter revenue was 607 million dollars, down 1 percent driven by retailer inventory management actions in the US, the anticipated decrease in revenue from seasonal products and lower international revenue. The company said that the result was partially offset by growth in direct-to-consumer, as well as an approximate...

Fashion

Wrangler launches second upcycled denim collection under Wrangler Reborn

Wrangler has launched the second part of its Wrangler Reborn initiative, which sees the denim brand work with textile solutions to create a collection made from upcycled denim. For the second collection, Wrangler collaborated with BVH Services’ brand Beyond Retro for the first time. As one of the largest vintage retailers across Europe, BVH was...

ManagementFeatured

Kontoor Brands raises 2024 earnings outlook

For its first quarter Kontoor Brands revenue was 631 million dollars, a decrease of 5 percent or 6 percent in constant currency compared to the prior year. The company said in a release that revenue decline was primarily driven by retailer inventory management actions in the US, a decrease in revenue from seasonal products, and lower...

ManagementFeatured

Kontoor Brands Q4 revenues drop, announces 'Project Jeanius' to drive growth

Fourth quarter revenue at Kontoor Brands was 670 million dollars, a decrease of 8 percent or 9 percent in constant currency, driven by retailer inventory management actions in the U.S., partially offset by gains in digital wholesale, China and DTC. Full year revenue was 2.61 billion dollars, a decrease of 1 percent. The company’s growth in DTC...

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Kontoor Brands announces expanded role for Michael Karapetian

Kontoor Brands, Inc. has announced the promotion of Michael Karapetian to vice president of corporate development, strategy, and investor relations. Karapetian will continue to report to executive vice president and chief financial officer, Joe Alkire. Most recently, the company said in a release, he was vice president of corporate development....

Fashion

Wrangler collaborates with Yellow Rose by Kendra Scott for limited edition collection

Denim brand Wrangler has teamed up with jewelry brand Yellow Rose by Kendra Scott to develop an exclusive collection. The limited-edition Wrangler x Yellow Rose by Kendra Scott collection features both jewelry and apparel, marking a first for Yellow Rose by Kendra Scott. Inspired by ranch culture, the natural environment of the Southwest, and...

Fashion

Wrangler and Buffalo Trace Bourbon launch a limited-edition apparel line

American denim brand Wrangler has partnered with Buffalo Trace Bourbon, a handcrafted whiskey brand, to create a limited clothing line for men and women. The result of a three-year collaborative process, the Wrangler x Buffalo Trace collection for men and women features versatile, modern denim styles that draw inspiration from Wrangler's outdoor...