In partnership with Infinited Fibre Company, American brand Wrangler has announced it will be incorporating the regenerated, recyclable fibre Infinna into its new autumn collection. Produced using textile waste, Infinna replaces the cotton used in denim, allowing clothing to be continuously recycled while using less water in the production...
Sep 21, 2021
Kontoor Brands revenue increased to 491 million dollars, a 41 percent increase on a reported basis and 37 percent in constant currency over the same period in the prior year. Compared to adjusted revenue in the second quarter of 2019, reported revenue decreased 19 percent. The company said in a statement that revenue increases compared to the...
Aug 5, 2021
Kontoor Brands, Inc. reported revenue increase to 652 million dollars, up 29 percent on a reported basis and 27 percent in constant currency for the first quarter. Compared to adjusted revenue in the first quarter of 2019, reported revenue increased 3 percent. “The strong performance in the quarter was broad-based, as evidenced by improving...
May 6, 2021
American jeans and clothing company Wrangler announced the launch of its new platform WeCare Wrangler to inform consumers of its sustainability goals, current measures, and partnerships centered around three core themes: planet, product, and people. According to the company, it plans to use 100 percent sustainable cotton and 100 percent...
Apr 19, 2021
The denim industry, as a part of the wider textile industry, which is one of the most polluting industries in the world, has come a long way since Levi Strauss developed its first pair of blue jeans for gold miners in the San Francisco area in 1873. Note that the first Levi’s blue jeans were reserved for men. Women had to wait until the next...
Apr 14, 2021
US fashion company Kontoor Brands has announced the expansion of its Indigood program, an initiative that targets water savings during fabric construction. The company first debuted its Indigood program in 2019 with the launch of a foam-dyed denim collection by its Wrangler brand. It has now expanded the program “to include any water savings...
Mar 24, 2021
For the fourth quarter, Kontoor Brands, Inc. said revenue increased 1 percent to 661 million dollars on a reported basis and remained flat in constant currency. The company said, revenue increases were primarily driven by strength in digital, including own.com and digital wholesale, as well as improved performance across the Wrangler U.S....
Mar 2, 2021
Global denim brand Wrangler announced supermodel Georgia May Jagger as the new face of its women’s heritage collection. Jeans in the collection were designed and inspired by past Wrangler denim with a contemporary spin, including slim fit, straight leg, flare, exaggerated bootcut, skinny, exaggerated wide leg, and high-waisted. “For decades,...
Global lifestyle apparel company, Kontoor Brands has confirmed an acceleration of its global distribution of Wrangler and Lee denim brands after securing a retail and distribution partnership with Jamilco. The move to “amplifying Kontoor’s commitment to accelerating the Wrangler and Lee brands’ growth around the world” has named Jamilco as...
Feb 1, 2021
US denim brand Wrangler has re-entred the home design space with the launch of a collaboration with decor retailer Pottery Barn Teen. Drawing inspiration from Wrangler's western heritage, the tie-up features sheet sets, patterned duvets, a denim quilt, pillowcases, a denim rug, horse mural tapestries, a denim hamper, a denim catchall, a denim...
Jan 26, 2021
Kontoor Brands has launched its Wranger label in China for the first time, through a new partnership with Alibaba's Tmall e-commerce platform. Wrangler's product lines are now available for purchase via Tmall. The company has had its sights set on expanding to Chinese retail for over a year; in a press release, Kontoor said that it has...
Dec 17, 2020
Wrangler has announced a collaboration with TV series Rick and Morty, in partnership with Warner Bros. Consumer Products. The collection includes an exclusive episode-inspired t-shirt featuring a laser called the NX5 Planet Remover which was jokingly ‘sponsored by Wrangler’ in season four, as well as a custom-designed laser-engraved jacket. Rick...
Nov 11, 2020
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