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Wrangler news and archive

Fashion

Wrangler launches ATG line in Europe following success of U.S. debut

Wrangler is bringing its new All Terrain Gear outdoor apparel line to Europe. The American denim brand experienced a successful launch of the line in the U.S. market upon its launch in 2019, and has decided to expand to its next market. The brand will introduce All Terrain Gear by Wrangler in November. The Fall/Winter 2020 collection will be...

Jun 17, 2020

Management

Kontoor Brands Q1 revenues hit by Covid-19

Kontoor Brands is the latest company to reveal the impact Covid-19 has had on its first quarter results. The company, whose portfolio includes brands Wrangler and Lee, saw revenue drop 22 percent to 504 million dollars year-on-year as stores were forced to close and shoppers advised to stay indoors. US revenue decreased by 16 percent on a...

May 8, 2020

Fashion

Wrangler surpasses its global water goal, saving over 7 billion liters

Wrangler aimed to save 5.5 billion liters of water by the end of this year in its denim production. However, the company has announced that it has already surpassed this goal, having saved over 7 billion liters. It said that this is equivalent to the daily drinking water needs of close to 4 billion people. The brand said that it will announce a...

Apr 23, 2020

Fashion

Wrangler, Banana Republic and more join Jeans Redesign project

Seventeen new participants have joined the Ellen MacArthur Foundation’s Jeans Redesign project. Intended to change the industry standard for jeans production to reduce waste and pollution, Jeans Redesign is composed of denim experts and companies committed to the cause. Banana Republic, Wrangler, Balzac Paris, Icicle, Organic Basics, Seventy +...

Apr 21, 2020

Fashion

Kontoor Brands to produce protective gowns in response to Covid-19 pandemic

Lifestyle and apparel company Kontoor Brands has begun producing protective gear to help those in hospitals and on the frontline of the Covid-19 pandemic. The company, whose portfolio includes brands Wrangler and Lee, has started producing around 50,000 Level 1 patient gowns and 10,000 disposable isolation gowns for clinicians at North...

Apr 7, 2020

Fashion

Wrangler introduces women's denim workwear line

American denim brand Wrangler announced a new line of workwear apparel specifically designed for women. This is an expansion of the brand's Wrangler Riggs Workwear line, which offers functional clothing intended for the jobsite. The Riggs Workwear for Women collection addresses common issues women face when searching for clothing to meet their...

Mar 9, 2020

Management

Kontoor Brands turnover and profit fall in Q4 and FY19

Kontoor Brands, Inc. said fourth quarter revenue decreased to 653 million dollars, a 10 percent decline on a reported and constant currency basis, while revenue declined 8 percent compared to fourth quarter 2018 adjusted revenue. EBITDA on a reported basis was 65 million dollars, while adjusted EBITDA was 93 million dollars, up 1 percent. EBITDA...

Mar 6, 2020

Fashion

Wrangler extends sustainable cotton program to Europe

Wrangler has launched a sustainable cotton program in Europe that will see the American denim brand collaborating with farmers to promote sustainable agriculture production. This program builds upon an existing initiative that the Kontoor Brands-owned company had previously launched in the United States. “Wrangler products are made with cotton...

Feb 3, 2020

Fashion

Kontoor Brands announces zero-waste at North America distribution centers

The denim industry is continuing to work towards circularity and sustainability. Kontoor Brands, the global lifestyle apparel company that owns iconic denim labels Wrangler and Lee has achieved zero-waste designation for all of the distribution centers it owns in North America. This new designation means that at least 95 percent of the waste...

Dec 16, 2019

Fashion

Wrangler expands outdoor apparel by launching a new line

Wrangler has introduced a new line, called ATG by Wrangler, as an expansion of its existing outdoor apparel category. ATG by Wrangler is a line of performance outdoor apparel, or All Terrain Gear. The collection features every-day styles designed with materials that keep wearers dry and comfortable in all conditions. These materials include...

Nov 14, 2019

Fashion

Wrangler and Opening ceremony launch Fall 2019 collaboration

Heritage denim brand Wrangler has collaborated with luxury ready-to-wear label Opening Ceremony on a Fall/Winter 2019 collection that revives the former's archival styles from the 1990s. The collection is titled "Value," recalling the big-box superstores where the styles of the collection were popular during the 1990s. At the time, Wrangler...

Oct 11, 2019

Fashion

Wrangler launches capsule collection with Fred Segal Sunset

Iconic American denim brandWrangler is returning to its archive for a new capsule collection. Designed to be an immersive experience for consumers, the pop-up space will feature a different era of Wrangler's history, rotating every few weeks. One-of-a-kind pieces inspired by each decade's attitude will be on display. The six-week long pop up...

Sep 6, 2019