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Wrangler news and archive

Wrangler announces its first launch in China via Tmall

Kontoor Brands has launched its Wranger label in China for the first time, through a new partnership with Alibaba's Tmall e-commerce platform. Wrangler's product lines are now available for purchase via Tmall. The company has had its sights set on expanding to Chinese retail for over a year; in a press release, Kontoor said that it has...

Dec 17, 2020

Fashion

Wrangler launches collection with Rick and Morty

Wrangler has announced a collaboration with TV series Rick and Morty, in partnership with Warner Bros. Consumer Products. The collection includes an exclusive episode-inspired t-shirt featuring a laser called the NX5 Planet Remover which was jokingly ‘sponsored by Wrangler’ in season four, as well as a custom-designed laser-engraved jacket. Rick...

Nov 11, 2020

Management

Kontoor Brands revenues drop by 9 percent, expects recovery in Q4

For the third quarter, Kontoor Brands, Inc., having Wrangler and Lee under its portfolio, reported revenue decrease of 9 percent to 583 million dollars, on a reported and constant currency basis. The company said in a statement that revenue declines during the quarter were primarily driven by Covid-19 impacts, offset in part by increases in...

Oct 29, 2020

Fashion

Kontoor Brands creates foundation for sustainability

Global lifestyle apparel company, Kontoor Brands, led by labels Wrangler and Lee has announced its first set of global sustainability goals. Wrangler and Lee have a longstanding commitment to help the impact of the fashion industry on the environment. Kontoor’s global sustainability strategy aligns with the United Nations Sustainable Development...

Sep 29, 2020

Fashion

Wrangler plans new jean made from regeneratively grown cotton

Wrangler is celebrating the benefits of regeneratively grown cotton through a new jean it plans to develop. The denim brand is seeking new cotton farmers with whom to partner, specifically those who can demonstrate and document soil-carbon and biodiversity improvements. The new jean will be introduced as part of The Jeans Redesign project from...

Sep 11, 2020

Fashion

Wrangler aims to halve its water usage by 2030

Global retailer, Wrangler, has announced plans to cut its water usage in half by 2030. This goal targets the fabric construction, fibre production and product finishing phases of the denim supply chain, which make up more than 95 percent of the water used throughout the production process, according to Wrangler. The US brand is collaborating...

Aug 27, 2020

Fashion

Wrangler creates limited edition line with Bob Marley Foundation

Wrangler is partnering with the Bob Marley family to celebrate the iconic musician's dedication to pursuing meaningful change. The denim brand will launch a limited-edition apparel collection inspired by Marley's "casual cool" style and attitude. The Wrangler x Bob Marley collection was created through a collaborative process with the Marley...

Jul 27, 2020

Fashion

Wrangler launches ATG line in Europe following success of U.S. debut

Wrangler is bringing its new All Terrain Gear outdoor apparel line to Europe. The American denim brand experienced a successful launch of the line in the U.S. market upon its launch in 2019, and has decided to expand to its next market. The brand will introduce All Terrain Gear by Wrangler in November. The Fall/Winter 2020 collection will be...

Jun 17, 2020

Management

Kontoor Brands Q1 revenues hit by Covid-19

Kontoor Brands is the latest company to reveal the impact Covid-19 has had on its first quarter results. The company, whose portfolio includes brands Wrangler and Lee, saw revenue drop 22 percent to 504 million dollars year-on-year as stores were forced to close and shoppers advised to stay indoors. US revenue decreased by 16 percent on a...

May 8, 2020

Fashion

Wrangler surpasses its global water goal, saving over 7 billion liters

Wrangler aimed to save 5.5 billion liters of water by the end of this year in its denim production. However, the company has announced that it has already surpassed this goal, having saved over 7 billion liters. It said that this is equivalent to the daily drinking water needs of close to 4 billion people. The brand said that it will announce a...

Apr 23, 2020

Fashion

Wrangler, Banana Republic and more join Jeans Redesign project

Seventeen new participants have joined the Ellen MacArthur Foundation’s Jeans Redesign project. Intended to change the industry standard for jeans production to reduce waste and pollution, Jeans Redesign is composed of denim experts and companies committed to the cause. Banana Republic, Wrangler, Balzac Paris, Icicle, Organic Basics, Seventy +...

Apr 21, 2020

Fashion

Kontoor Brands to produce protective gowns in response to Covid-19 pandemic

Lifestyle and apparel company Kontoor Brands has begun producing protective gear to help those in hospitals and on the frontline of the Covid-19 pandemic. The company, whose portfolio includes brands Wrangler and Lee, has started producing around 50,000 Level 1 patient gowns and 10,000 disposable isolation gowns for clinicians at North...

Apr 7, 2020