Kids | Trends

Stella McCartney signs new licensing deal for kids line

British fashion brand Stella McCartney has announced a new licensing partnership with Italian fashion manufacturer Altana for its childrenswear range. In a statement, Stella McCartney said that Altana, a family-founded childrenswear specialist, will be responsible for the development, production and distribution of Stella McCartney Kids moving...

Fashion |In Pictures

Lilly Pulitzer partners with Janie and Jack for capsule collection

Lifestyle brand Lilly Pulitzer has partnered with children's wear brand Janie and Jack to launch a limited-edition collection. The Lilly Pulitzer x Janie and Jack collection features 25 styles for children, women, and men that showcase Lilly Pulitzer's signature vibrant prints and bright colors on Janie and Jack's favored silhouettes. Uniting...

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Business

Elie Saab signs deal with Elisabet for girl's footwear

Marche-based company Elisabet has signed a licensing agreement with Elie Saab for the design, production and worldwide distribution of a girl's footwear line, debuting with the spring/summer 2027 collection. “This partnership reflects a clear strategic desire to develop and expand the childrenswear category, strengthening Elie Saab Kids as a...

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Business

The Children's Place partners with Al Othaim for Saudi Arabia re-enty

Children's wear retailer The Children's Place has entered into a new strategic partnership with Al Othaim Life Company to re-enter the Saudi Arabian market, with initial store openings planned for later this year, including a flagship store in Riyadh. The partnership represents a significant milestone in The Children's Place's broader...

Fashion |In Pictures

Justin Alexander Group launches premium flower girl brand

American bridal fashion house, Justin Alexander Group, which is marking its 80th anniversary this year, has launched a new premium occasionwear brand for flower girls, designed to redefine the children’s category through a couture lens. Fable by Justin Alexander offers heirloom-inspired dresses designed for flower girls and special occasions,...

Fashion

Carter's partners with Umbro for limited-edition children soccer kits

Children's wear specialist Carter’s, Inc. has teamed up with sportswear brand Umbro to launch a limited edition collection of soccer apparel for children. Launching April 6, the Carter’s x Umbro collection aims to “celebrate the energy of the beautiful game through the eyes of its youngest fans.” The resulting collection includes...

Retail

Janie and Jack opens first UK flagship, prepares for wider global expansion

Matri Group has opened its debut UK flagship store for its brands Janie and Jack and Hatch on London’s King’s Road, marking the international debut of its platform and the first European retail space to bring both labels together under one roof. Located in Chelsea’s redeveloped The Gaumont, the store represents a strategic move into one of the...

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Business

Mori expands US presence with Kidly by Mori launch

British baby and children’s wear brand Mori is venturing further into the US market through the regional launch of Kidly by Mori as part of its next phase of growth. The London-founded label has pitted the US as a key strategic growth market, with Nordstrom and Bloomingdale’s already serving as stockists for the Mori brand itself, operating...

Retail

Children's fashion: CWF launches Kids Around at multi-brand show and opens Paris concept store

Paris - At a show featuring several children's brands, Children Worldwide Fashion (CWF) presented the new collection from its brand, Kids Around. The event took place at the Palais de Tokyo on March 11, 2026. It had a joyful atmosphere, thanks to the children who walked the runway like top models. The French group CWF specialises in the design,...

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BusinessPress Release

US childrenswear industry is projected to reach USD 45.04 billion by 2032, led by apparel segment growth: Vyansa Intelligence

According to the in-depth study published by Vyansa Intelligence, the Childrenswear Market in the United States is projected to grow at a CAGR of around 1.07% during 2026–2032. The market growth is primarily driven by the steady demand for children's apparel, increasing consumer focus on comfort and style for kids, and the continued expansion of...

Fashion

M&S to sell stoma underwear for children

Marks & Spencer has become the first UK high street retailer to launch dedicated stoma underwear for children, extending its existing stoma range for women and men, as it looks “to normalise inclusive design while breaking down barriers to access and affordability”. A stoma is a surgically created opening on the abdomen that allows waste to...

FashionPress Release

Protest Sportswear introduces SS26 kids line made for endless summer days

Get ready for Midsummer Tales with the SS26 kids collection from Protest Sportswear, a fresh, playful and adventurous line inspired by sunny days and endless fun by the sea. Inspired by coastal towns, bonfire nights, sea soaked rituals and ocean adventures, these styles are designed to move effortlessly from shore to celebration within one...