H&M is pushing further into premium retail territory with the opening of a new shop-in-shop at Paris' Galeries Lafayette, one of Europe’s most symbolic department stores. The 63-square-metre corner features the brand’s 'Adorable' childrenswear line, a follow-up to its 2024 launch at Selfridges in London. Targeting more affluent consumers, the...
Jun 16, 2025
Now in its 10th year, Mori has its ambitions set on being more than just a babywear brand. Last month, the company made such a mission known by making its first acquisition: Kidly, another British label but for pre-school children. Now, Mori is also growing its retail network with the opening of a new store in Hampstead this summer, bringing its...
Jun 13, 2025
Childrenswear brand Janie and Jack has launched a very sweet limited-edition collection with iconic New York City-based sweet shop, Milk Bar. The new 25-piece collection includes several styles for girls and boys, with hand-drawn prints and fun patterns. It is also inspired by signature treats created in partnership with the founder of Milk Bar,...
Jun 11, 2025
Danish children's fashion trade fair CIFF Kids is preparing for a fresh start. The trade fair will take place from August 5 to 7, 2025, at the Bella Center in Copenhagen, at the same time as CIFF and Copenhagen Fashion Week. This time, it will have a completely new set-up: CIFF Kids 2.0. With this new edition, the organisation wants to respond...
May 22, 2025
Department store chain JCPenney has partnered with the co-founders of baby care brand Proudly, award-winning actress, NBA Hall of Famer, and entrepreneurs Gabrielle Union, and Dwyane Wade, to create an exclusive line of baby apparel. Marking Proudly's first foray into baby apparel, the collection features high-quality, thoughtfully designed...
May 16, 2025
New York-based fashion brand Rag & Bone has launched a new children's wear line, Mini Miramar. An extension of the brand’s popular Miramar collection, which incorporates a denim printing technique, also known as a 'Trompe L’oeil’ effect, the Mini Miramar collection brings the signature look of denim with the soft feel of sweatpants. Rag & Bone...
Apr 23, 2025
Baby and childrenswear brand Mori has made its first acquisition. The company has snapped up fellow British children’s clothing retailer Kidly as it continues to pursue growth both in and beyond the UK. By bringing the two brands together, Mori said it is moving closer to becoming “one of the best-loved baby and children’s brands globally”....
British womenswear brand Nobody’s Child has launched a collaboration with accessories label Elizabeth Scarlett, known for its embroidered pieces. The exclusive collection brings together “two brands united by a passion for creating beautiful, meaningful pieces that celebrate the natural world,” explains Nobody’s Child and features dresses, denim...
Apr 7, 2025
Tennis star and entrepreneur Serena Williams has designed a limited-edition kidswear collection for spring 2025 with children’s fashion brand Janie and Jack, owned by Go Global Retail. The Serena Williams x Janie and Jack collection is inspired by Williams’ love of family and her bond with her daughters Olympia, 7, and Adira, 18 months, who also...
Mar 13, 2025
Children's wear brand Pink Chicken has expanded its retail presence to Westport, Connecticut. Pink Chicken's first retail location to open in Connecticut, the new store, which opened on March 6, spans 900 square feet and is located at 10 Sconset Square in the center of the local shopping district. "We're so excited to open our doors in Westport,...
Mar 6, 2025
Pink Chicken, the childrenswear brand known for its vibrant colours, whimsical prints, and family-focused designs, has launched a new brand dedicated to providing organic elevated essentials that bring joy to kids’ wardrobes. Coop Kids by PC promises to offer childrenswear for “everyday adventures,” with a thoughtfully curated collection that...
Feb 13, 2025
According to market research and consulting firm Mordor Intelligence, the global children's wear market is expected to reach 353.20 million US dollars by 2029, growing at a rate of 5.35 percent annually. A rather encouraging outlook, even if in France, children's fashion has experienced a slowdown in recent years. Between optimistic forecasts,...
Feb 12, 2025