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Fashion

Hanna Andersson launches collaborative collection with Oeuf

Children’s wear brand Hanna Andersson has launched a new, limited-edition capsule collection with Brooklyn-based design house Oeuf. The partnership saw the two brands collaborate to develop a collection of coordinating pajamas for children and adults, which can be paired with Oeuf’s iconic alpaca fleece pillows. "The synergy between our two...

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Retail|Interview

Swedish kidswear brand Newbie accelerates UK store rollout, eyes global growth in 2026

Newbie is having a growth spurt. Since emerging as a separate business unit from its parent company Kappahl, the Swedish kidswear brand has embarked on an ambitious growth strategy across Europe and the UK, where it has just opened its 11th store. The UK is a priority market for the brand, which has established a dedicated audience among British...

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