GAP Inc.
Associate Manager - Payments & Gift Card Marketing
Associate Manager - Payments & Gift Card Marketing
About the Role
The Associate Manager of Payments & Gift Card Marketing will lead co-marketing campaigns and promotions to support the overall strategy and growth of gift card and payment solutions. This role will be responsible for working cross-functionally to develop and execute marketing strategies in-store and online, across Old Navy, Gap, Banana Republic and Athleta, that drive awareness, adoption, and engagement of our payment solutions. The ideal candidate will have a strong background in campaign management with a passion for the retail and/or payments space.What You'll Do
Develop and execute marketing strategies to promote payment solutions. Responsibilities include creating briefs, managing timelines and deliverables, asset submissions, QA and reporting.
Build and maintain strong cross-functional relationships with brand partners to align on shared business goals.
Collaborate with external partners to align marketing efforts with business objectives and funding allocations.
Conduct market research to identify payment trends, customer needs, and competitive positioning.
Analyze campaign performance and optimize strategies based on data-driven insights. Provide regular reports on key performance metrics and campaign effectiveness.
Process physical gift card corporate sales orders for internal partners.
In partnership with Gift Card Manager, coordinate the development, production and ordering of both physical and digital gift cards for in-brand channels.
Oversee marketing expenses by opening POs, maintaining budget tracking files and coordinating with finance team, external partners, and Director of Payment Strategy.
Who You Are
Organized, self-motivated, strong communication and interpersonal skills to collaborate effectively and build strong relationships with business partners. Maintain a positive attitude and the ability to manage change and brings structure to ambiguous situations.
Ability to thrive in a fast-paced, results-oriented environment, demonstrating strong attention to detail and delivering flawless, accurate execution across multiple simultaneous projects.
3+ years of relevant work experience in retail, marketing, advertising, loyalty, ecommerce or related field, focused on driving the development and execution of omni-channel marketing programs; experience working with creative teams and creative development processes.
Payment industry experience preferred but not required.
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