Itsperfect launches Ask AI and AI Photo Studio

Fashion ERP provider Itsperfect is rolling out two new AI features in version 5.4: Ask AI and AI Photo Studio. Ask AI is a smart AI assistant that answers users’ questions right inside the ERP. AI Photo Studio is a module that lets brands create professional product photos quickly and easily.

With this launch, Itsperfect wants to help fashion brands work smarter and more efficiently. Got a question about inventory, orders or sales numbers? Ask AI answers right away, no report-building required. Not sure how something works in the ERP? No need to track down a colleague or read through a manual; Ask AI is ready to help. And with AI Photo Studio, fashion brands save time and money on product images.

Ask AI: a smart assistant in the ERP

How does a certain process work? Why isn’t a pick created for this order? How much did we sell last season? And is there a module that solves the exact challenge our brand is dealing with? With Ask AI, the answer is always just one click away, 24/7. Itsperfect users click the Ask AI button, type their question, and get an instant answer. In their own secure ERP environment, and in any language.

Asking a question is as easy as asking a colleague or Itsperfect’s customer success team. Ask AI recognizes order numbers, item numbers, and customer names, and asks follow-up questions when something isn’t clear. Best of all: starting with version 5.4, Ask AI is included for all Itsperfect users at no extra cost.

From process questions to BI reports

And Ask AI can do a lot more. From a quick process question to a full BI report, the assistant helps with all kinds of everyday tasks at fashion brands. Here are just a few examples:

• Process questions, like creating a sales order, processing a return, or setting up Black Friday discounts.
• Troubleshooting, for example, when a pick isn’t created for an order. Ask AI helps figure out what’s causing it and how to fix it.
• Data and analysis on customers, orders, invoices, and items, plus sales results by item, agent, or season.
• Reporting: the assistant walks you through building a BI report step by step.
• Custom manuals and work instructions.
• Module comparisons that lay out two approaches side by side.
• Templates, like invoice headers, footers and TWIG templates.

Ask a question in Dutch, German or English, and you’ll get your answer in the same language. And if you ask a follow-up after the first answer, you’ll get to the point even faster.

AI Photo Studio: Faster from flatpack to product photo

With the new AI Photo Studio module, brands can create professional product images faster and more flexibly. Starting from flatpack photos of an item, AI generates a full set of on-model images in the style you want. That means collections go live faster, the brand’s look stays consistent, and it’s easy to mix up the background, pose, and styling.

One-time setup: models and photo shoots

Brands start by deciding which models they want to use and what style they’re going for:

• Models: a brand uploads a photo of a real model or an AI-generated model and links it to a target audience.
• Photo shoots: for each photo shoot, like “Summer 2027,” the brand decides which images to create. For each image, you set the type (model photo or flatpack), an AI prompt for pose, lighting, and cropping, an optional fixed background and the size in pixels.
• Default settings: the photo shoot and model can be set per item or as a default for an item group. AI Photo Studio then automatically picks the right combination.

From flatpack to a complete photo set

From there, it’s just a matter of uploading and hitting start. Add a flatpack photo of the front and back for each color, select one or more items, and AI Photo Studio gets to work. The result? A complete photo set for every item in every color. A photo shoot with six images gives you twelve product photos at once for an item that comes in two colors.

Adding accessories and fine-tuning images

The generated images are easy to tweak:

• Accessories: items from the brand’s own collection, like a scarf, can be added to the image. The user describes in a prompt how the accessory should be worn, for example “loosely around the neck.” You can add as many accessories as you like.
• Small tweaks: a short prompt is all it takes to adjust a single image, like “have the model cross her arms and don’t change anything else.”
• Existing product photos: photos already linked to an item can also be opened in AI Photo Studio and edited with AI.

Available in the webshop right away

Once the images look exactly right, the user adds a selection or all of the photos at once to the right item and color. The product photos are then instantly available in the brand’s B2B and B2C webshop.

Now available in Itsperfect 5.4

Both features are part of Itsperfect version 5.4. Ask AI is free for all users. AI Photo Studio is a paid module with a fixed monthly fee and a one-time implementation fee.

With both features, Itsperfect is intentionally striking a balance between technology and the human touch. According to the company, AI is here to stay, but it only adds real value when it makes work smarter and more efficient while still feeling unique and authentic to each brand.

That principle is reflected in both features. Ask AI operates within the user’s own secure ERP environment. In AI Photo Studio, brands work with their own products and their own models. This allows brands to work more efficiently without losing their unique identity.

Ask AI and AI Photo Studio aren’t the first AI features in Itsperfect. Back in 2023, the company launched a feature that lets brands generate product descriptions for their B2B and B2C webshops in seconds. With these two new additions, the ERP now offers three AI features. And there’s more to come: behind the scenes, Itsperfect is constantly building new functionality to help fashion brands keep working smarter.