Natalie Levy: How the CEO rebuilt Aéropostale and Lucky Brand

Natalie Levy arrived at Aéropostale in 2017 as president and chief merchandise officer, just two months after the company had been removed from a 243.3 million dollar bankruptcy sale. She was the first executive hire brought in to rebuild the brand, which was known at the time for selling mainly logo T-shirts and fleece for young consumers. She faced the challenging task with optimism. “I saw an iconic brand with a real connection to its shoppers and an opportunity to shape how it shows up for a new generation,” Levy told FashionUnited.