A fish named Fred: Sahara Sunset SS25 Collection

For each new collection, Fred and his talented team develop a central theme that serves as the basis for a vibrant assortment. These themes vary widely, showcasing Fred’s unique creative flair and innovative thinking.

The spring/summer 2025 collection, “Sahara Sunset,” draws its inspiration from the rich culture and enchanting ambiance of the Middle East. Characterized by bright colors like yellow, red, blue, and green, the collection features both bold and subtle designs, ensuring something special for every fashion enthusiast.

Dive into the world of spices, stunning architecture, and mesmerizing desert landscapes. The Sahara Sunset collection invites you to explore and be inspired by the beauty and mystery of the Middle East. From intricate patterns reminiscent of traditional mosaics to flowing fabrics capturing the essence of desert winds, each piece tells a story of adventure and discovery.

The garments in the Sahara Sunset collection are designed to not only make a statement but also to provide comfort and functionality. Whether you’re dressing up for a special occasion or looking for everyday elegance, this collection offers versatile pieces that cater to all your fashion needs. With a mix of contemporary cuts and timeless silhouettes, Fred ensures that every item can be a treasured addition to any wardrobe.

Be inspired by the captivating essence of the Sahara Sunset collection, where tradition meets modernity, and every garment tells a story of timeless elegance and innovative design.

• Available in 31 countries
• Special POS material including the orange fish head
• Wide range of product groups
• All designs created in-house and unmistakably unique
• 6 delivery drops per year
• Strong and easy accessible B2B portal
• Wide range of product groups

Unique furniture concepts are available from a corner to a complete brand store. You can find Fred in international waters. Interested? Contact one of our agents.