Huckberry acquires Wellen

San Francisco-based men’s online retailer Huckberry has announced they have acquired premium menswear brand Wellen. Founded in 2007 by Matthew Jung, Wellen’s lifestyle beach brand has grown to include a dedicated global fanbase.

"Through the years Wellen consistently inspired us to hit the beach—and their gear ensured we were equipped for whatever the sand and surf sent our way. We've always felt that they shared our vision for making adventure approachable, so we're excited to bring the company under our wing," said Huckberry co-founder Richard Greiner said in a statement. "We can apply our creative departments and our operational strength to bring Wellen to the next level—all while staying true to the roots Matthew and his team planted."

"I always intended Wellen to be more than a surf brand. It's a brand for everyone with memories of moments enjoyed on the beach," added Jung, founder of Wellen. "Huckberry is more than an online retailer — they're storytellers who bring brands to life. I know the Wellen spirit and the product born from it will reach new heights under the Huckberry umbrella."

Huckberry will begin unveiling new Wellen collections in 2019. Wellen fans can look to Huckberry.com for updates and details on the brand.

According to Businesswire, the men’s swimwear market is expected to grow through 2020. With a rise in the popularity of swimming as a recreational activity, swimwear sales continue to rise.