INTERVIEWShowfields connects an ongoing rotation of emerging and digitally-native brands with New York City shoppers through immersive retail experiences. The innovative multibrand retail store, which launched in 2018, takes up a four-story space at 11 Bond Street, where it offers brands assistance […]

IN-DEPTHThose following the fashion industry closely have probably noticed the name Klarna popping up again and again among the headlines. The Swedish fintech company, which raised 460 million US dollars (approximately 368 million pounds) in equity funding in August, has announced a series of fashion […]

INTERVIEWEarlier this month, at an analyst day held for Wall Street in New York, Gap announced that it plans to use analytics and machine learning to attract younger consumers to get the best yield out of a promotional retail environment. Tom Bloomfield, the Talent Acquisition Manager at Gap tells FashionUnited […]

More than 90 percent of shoppers have concerns when it comes to shopping via social media, yet nearly one-third of them still use it as a shopping platform, new research reveals. Payment security (59 percent), the quality of goods (56 percent) safety of their personal details (55 percent) and buying […]

Swedish footwear brand Vagabond Shoemakers is expanding its digital presence in the U.S. market later this month. It will launch an online concept store in the country, as well as an exclusive collection through e-commerce retailer Need Supply Co. on September 25. The women's shoe brand has prioritized […]

Swedish fashion giant H&M has confirmed it will trial selling external brands. The news was first reported by Swedish news site breakit.se after seeing a job advertisement for the position of Head of External Brands H&M on the fast-fashion retailer's website. The ad is looking for someone who […]

French fashion brand Sandro has opened its first flagship store in the United States in the SoHo neighborhood of New York City. The location is centered on craftsmanship, which reflects the history and evolution of the brand. According to an announcement from the brand, this location will carry an exclusive […]

L'Agence has landed at Selfridges with a pop-up in the famed department store's denim studio. As L'Agence has found success across America, the brand is now setting its sights on Europe for expansion. Although L'Agence has more than several standalone stores of their own, the brand is primarily wholesale […]

The idea of California becoming the first U.S. state to ban the sales and manufacturing of fur might just become a reality. According to California Apparel News, the bill for the fur ban, AB44 is on its way back to the desk of Gov. Gavin Newsom. If the governor signs AB44, the fur ban will go into effect […]

Uruguay-born and New York-based designer Gabriela Hearst has opened her first UK boutique on the eve of London Fashion Week. Designed by British architect Norman Foster, the Mayfair store is situated opposite Claridges on Brook Street, an up and coming destination for luxury shoppers, The store echoes […]

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