BRIDAL news and archive

Big bows, flowerpower and something blue: Bridal trends for spring/summer 2024

Fashion might be all about “Quiet Luxury” right now, but when it comes to bridal subtlety is not on the forefront of most designers minds. Bridalwear is more varied and some might say more ostentatious than ever before. “It’s becoming clear that women today want to stay true to their own individual style even – or especially – during the big...

Business

Ebay launches pre-loved wedding hub catering to demand

Marketplace giant Ebay is responding to the growing demand for second hand bridalwear with the launch of a pre-loved wedding hub. The platform features pieces by a range of designers and retailers, such as Vera Wang and Vivienne Westwood, with the selection spanning second hand bridal and bridesmaid dresses, accessories and vintage suits. Its...

Business

Justina McCaffrey taps Cronus Global for licensing expansion

Couture bridalwear designer Justina McCaffrey has unveiled a new partnership with international brand licensing agency Cronus Global to tap into the 60 billion US dollar global bridal market via direct-to-retail bridalwear initiatives and product licensing. McCaffrey, who is Canada's most celebrated wedding dress designer, has spent the last...

Fashion |In Pictures

Azazie launches shoes and bags to become a one-stop bridal shop

Azazie, the US direct-to-consumer bridal and special occasion dress brand is reinforcing its position as a one-stop bridal shop with a shoe and bag collection. The line of shoes and bags adds to its accessories category to offer its customers “affordable and beautiful options to match their outfits for every special event in their life”. Image:...

ManagementFeatured

David's Bridal files for Chapter 11 bankruptcy

After a week of speculation that David’s Bridal was on the brink of bankruptcy, America’s largest bridal retailer announced its declaration in the midst of bridal season on Monday, April 17. With recent mass layoffs of over 9,236 employees and an official press release statement, David’s Bridal’s Chapter 11 filing status is already in full...

Fashion |Interview Featured

The traditional bridal dress is back, says Coterie White and Melange de Blanc co-founder

Pop-up bridal market Melange de Blanc showcased a selection of international brands including Watters, Marchesa, Dany Tibet, Truvelle, and Untamed Petals, at Center415 in New York City to coincide with New York Bridal Fashion Week. There were traditional gowns in shades of champagne, ecru, white with tonal embroideries at Eve of Milady; a...

Fashion Featured

P.S. Rental, a new luxury bridal rental platform, launches in the UK

The bridal industry has found a new disrupter with the launch of rental platform P.S. Rental. Billed as the first-ever dedicated luxury wedding dress and accessories rental platform, the company offers a sustainable alternative to purchasing garments that are in essence worn only once. Founded by celebrity stylists turned occasionwear...

Fashion |In Pictures

In Pictures: Nensi Dojaka launches first bridal capsule via Mytheresa collaboration

Albanian-born designer Nensi Dojaka has unveiled her first-ever bridal capsule collection via a collaboration with the luxury online retailer, Mytheresa. The 24-piece line is exclusively available on Mytheresa’s e-commerce website, alongside a dedicated editorial story directed by the retailer’s chief creative officer Julian Paul. Nensi Dojaka's...

Report

Pronovias Group acquired by new consortium of investors

Bridal fashion company Pronovias Group is set to fall into a new set of hands following an acquisition by a group of investors. Majority ownership of the conglomerate, which operates the likes of Pronovias, Vera Wang Bride and House of St. Patrick, will be passed over to a newly formed consortium of investors led by firms Bain Capital and MV...

Fashion Featured

Brides Demand for Intricate Details Currently Driving Bridal Market

New York Fashion Week Bridal returned for its annual slate of white dresses and bridesmaids’ gowns. This season, which officially kicked off on October 11 and runs until October 14, will see collections from top designers including Vivienne Westwood, Monique Lhuillier, Amsale, Reem Acra, Badgley Mischka, Viktor & Rolf, and Ines di Santo. By the...

Fashion Featured

Pronovias continues body diversity push with Ashley Graham

Bridal brand Pronovias has unveiled its second collaboration with model and body activist Ashley Graham, enforcing its commitment to body diversity and inclusivity, as the range will be available in an extended size range of 32 to 64 / US 0 to 32. During the Zoom launch, Ashley Graham said that her desire to collaborate with Pronovias stemmed...

Fashion |In Pictures

Molly Goddard launches ready-to-wear bridal collection

British designer Molly Goddard has launched her first ready-to-wear bridal collection to accompany her pre-existing made-to-order and bespoke bridal offerings. The new ready-to-wear bridal line features 11 dresses featuring Goddard’s signature hand-smocking and shirring techniques in UK sizes 6 to 20. The styles represent Goddard’s most...