Bridal news and archive

Jimmy Choo unveils 'The Rules of Engagement' bridal campaign starring Gabbriette

Confident, instinctive, and fiercely individual, Gabbriette - who is preparing for her own wedding later this year - brings a powerful sense of magnetism and realism to the narrative, grounding bridal style in self-expression and joy rather than traditional expectation. Video is used to bring the campaign to life and highlight Gabbriette's...

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Business

Six Stories doubles down on US with new distribution centre

British bridalwear label Six Stories has reaffirmed its commitment to the US with the launch of a dedicated distribution centre in New Jersey. The site will be operated in partnership with THG Fulfil, part of the THG Ingenuity business which separated from UK-based THG Plc in January 2025. The opening of the facility reflects a continuation in...

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Business|Interview

Six Stories founder talks navigating growth and change in the bridalwear market

In a retail landscape defined by cautious spending and shifting consumer priorities, few UK apparel brands have managed to sustain the kind of drive seen at Six Stories. Founded by Lucy and Ross Menghini in Manchester, the bridal and occasionwear label has defied headwinds and continued to post strong growth since its launch in 2019. For the...

Fashion

Mexican bridal house Nadia Manjarrez opens studio & showroom in New York City

Mexican-based bridal atelier Nadia Manjarrez has opened a new studio and showroom in New York City. Located within the city’s flower district, the studio hosted an opening event on October 13, coinciding with the NY Bridal Market, and is set to host another special shopping event for brides-to-be on October 18. “After two successful years of...

Retail|In Pictures

JJ's House opens first-ever flagship store in London

Occasion and bridalwear e-retailer JJ's House has opened its first-ever brick-and-mortar retail store in central London. The made-to-order specialised, known for its affordable, customisable bridal dresses, bridesmaid dresses, and wedding guest dresses, has opened its debut UK flagship store at 22 Eastcastle Street, London. JJ’s House London...

Fashion

Shanghai Bridal Fashion Showroom bets on value-driven brides as wedding boom cools

The organisers of next month’s Shanghai Bridal Fashion Showroom are leaning on breadth, price segmentation and a dose of soft power to keep China at the centre of the global bridal trade. The fair, which runs 16-18 July at the Shanghai New International Expo Centre, will bring more than 200 labels from 14 countries and regions and preview some...

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Retail

Galia Lahav announces multi-million-dollar renovation of LA flagship

Israeli bridal and fashion house Galia Lahav has announced a multi-million-dollar renovation and expansion of its South La Brea flagship in Los Angeles ahead of its 40th anniversary later this year. Currently, the Galia Lahav flagship spans 5,760 square feet, and the retail transformation of the boutique will expand it to 8,800 square feet to...

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Retail|In Pictures

David’s Bridal opens new “elevated” retail concept

American retailer David’s Bridal, home to bridal, wedding and special occasions, has opened a new bridal boutique retail concept, called ‘Diamond & Pearls,’ designed to offer an “elevated, curated and personalised experience”. The new ‘Diamond & Pearls’ format is being called David’s Bridal's “store of the future,” as it aims to reimagine the...

Fashion

Lulus launches bridal capsule collection with Australian womenswear brand Elliatt

California-based fashion brand Lulus has launched a new bridal capsule collection with Australian contemporary womenswear label Elliatt. Designed with the needs of contemporary brides in mind, the new Elliatt x Lulus limited edition bridal collection brings together Elliatt’s signature romantic aesthetic with Lulus' chic, sophisticated, and...

Fashion

5 of the biggest wedding trends for 2025

Social media platform Pinterest’s annual wedding trends report has revealed that brides-to-be are incorporating rich colours, unique personal touches and timeless elegance for their wedding day, as Gen Z continues to shake up the wedding landscape. According to Pinterest, brides are embracing the return of 90s dress silhouettes, colourful...

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Fashion |Interview

Inside Justin Alexander's immersive wedding day experience in Rome

When you’re a wedding company, like American bridal house Justin Alexander, creating gowns under numerous brand names, how do you showcase them to buyers and press with one event? How about a faux Italian-inspired wedding day in the romantic and luxurious setting of a castle in Rome, Italy? The Justin Alexander ‘Delivering on a Dream' event at...

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Business

Bridal brands appeal to President Trump about tariffs

Justin Warshaw, chief executive officer of American bridal company Justin Alexander, has joined forces with other bridal leaders from Allure Bridals, Mon Cheri, Maggie Sottero and Watters to appeal to President Trump to exclude formalwear from tariff increases to protect US jobs. In an open letter on petition platform Change.org, Warshaw called...