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Bridal news and archive

Dream away with this special photoshoot Couture in Bloom

There is nothing more fun than dreaming of a fairytale wedding. Hopefully the end of the pandemic is in sight. Until then, use this period by being inspired. The iconic Amstel Hotel in Amsterdam has engaged couturier Karin Rom and floral designers Dennis Kneepkens and Mick Stubbe for a dreamy photo shoot. Starring: couture and flowers....

Jul 26, 2021

Fashion

Sustainable bridesmaid dress brand Nola London launches

Nola London, a new sustainable bridesmaid dress brand, has been launched by a duo with thirty years combined buying and design experience from Topshop and Asos. Best friends Abigail Heinimann and Sophia Munro are looking to challenge the one-wear mindset of bridesmaid attire with Nola London by producing modern dresses that are stylish as well...

Jun 22, 2021

Fashion

16Arlington launches debut bridal collection

London-based independent label 16Arlington has launched its debut bridal collection, offering what it calls a “natural extension” to its party wear proposition. The inaugural 20-piece 16Arlington Bridal collection aims to reinterpret the notion of bridal with its “signature escapist” aesthetic with wedding dresses and separates featuring...

Jun 7, 2021

Fashion

How Bridal Designer Karin Rom is Fighting Back Against Covid-19

The wedding industry has taken a hit since the outbreak of the Covid-19 pandemic, with events being postponed, dramatically reduced, or completely altered to accommodate the ever-changing restrictions on gatherings. For couples setting their sights on the day after Covid-19, this has also meant trying to navigate the many components of their Big...

May 3, 2021

Fashion

Rixo launches bridesmaid collection

A year after debuting its bridal collection, London-based Rixo is introducing its first-ever bridesmaid collection, featuring a “silhouette to suit us all”. Co-founders Henrietta Rix and Orlagh McCloskey said in a press release that they identified five key bridesmaid shapes and styles and have designed a collection to “celebrate the beauty in...

Apr 20, 2021

Fashion

Pronovias adds Vera Wang to portfolio as it increases luxury offering

Designer Vera Wang has signed a 10-year licensing deal with Barcelona-based Pronovias Group to manufacture, distribute and market Vera Wang Bride in its global fleet of stores and wholesale accounts from October. The deal with Pronovias will give Wang the chance to broaden her bridal audience worldwide while allowing the bridal group to solidify...

Apr 15, 2021

Business

Pronovias “optimistic” about the future following challenging 2020

Pronovias is “optimistic” about the return of big weddings later this summer following what they call a “challenging year”. The Spanish bridal house is banking on a high-profile collaboration with London-born, New York-based fashion designer Georgina Chapman and her brand Marchesa to give the company a boost. Despite the uncertainty facing...

Mar 4, 2021

Fashion

Pronovias launches new bridal collection with Marchesa

Luxury bridal fashion group Pronovias has teamed up with New York haute couture house Marchesa to create the joint bridal collection “Marchesa for Pronovias,” which was officially launched on Tuesday. The joint collection consists of 21 wedding gowns that combine “New York bridal couture with the sensual soul of Spain”. They were created by...

Mar 3, 2021

Fashion

Rixo debuts vintage-inspired bridal collection

British fashion brand Rixo has launched its first bridal collection filled with vintage-inspired pieces designed in elevated fabrics cut in the label’s classic silhouettes. The limited-edition 26-piece ready-to-wear bridal collection has been designed by co-founders Henrietta Rix and Orlagh McCloskey and offers everything from traditional bridal...

Feb 15, 2021

Fashion

Jenny Packham launches bridal jewellery with Helzberg Diamonds

British designer Jenny Packham has launched an exclusive bridal jewellery line with 101-year-old jewellery retailer, Helzberg Diamonds featuring the first colourless lab-grown diamond collection in the industry. Packham, known for her glamorous gowns and dressing the British royal family, has created 11 engagement rings and one wedding band,...

Feb 3, 2021

Retail

Pronovias Group sees an 810% increase in virtual appointments

Pronovias Group, the global leader in the luxury bridal sector, continues to drive digital transformation. Since it launched virtual appointments in early April 2020, 18,000 brides-to-be across the world have engaged. This represents an increase of 810%. Just one week after Pronovias introduced the service, 2,500 customers demonstrated an...

Aug 11, 2020

Fashion

Pronovias presents the new ‘Premiere’ collection

The collections of Pronovias and Pronovias Privee comprise a wide variety of different designs, inspired by the glamour of star studded movie Premieres. PRONOVIAS, the global leader in the bridal sector, presents the new Premiere collections from Pronovias and Pronovias Privée. Alessandra Rinaudo, Pronovias Group Chief Artistic Officer, has been...

Jul 20, 2020