The organisers of next month’s Shanghai Bridal Fashion Showroom are leaning on breadth, price segmentation and a dose of soft power to keep China at the centre of the global bridal trade. The fair, which runs 16-18 July at the Shanghai New International Expo Centre, will bring more than 200 labels from 14 countries and regions and preview some...
Jun 30, 2025
Israeli bridal and fashion house Galia Lahav has announced a multi-million-dollar renovation and expansion of its South La Brea flagship in Los Angeles ahead of its 40th anniversary later this year. Currently, the Galia Lahav flagship spans 5,760 square feet, and the retail transformation of the boutique will expand it to 8,800 square feet to...
Jun 11, 2025
American retailer David’s Bridal, home to bridal, wedding and special occasions, has opened a new bridal boutique retail concept, called ‘Diamond & Pearls,’ designed to offer an “elevated, curated and personalised experience”. The new ‘Diamond & Pearls’ format is being called David’s Bridal's “store of the future,” as it aims to reimagine the...
May 21, 2025
California-based fashion brand Lulus has launched a new bridal capsule collection with Australian contemporary womenswear label Elliatt. Designed with the needs of contemporary brides in mind, the new Elliatt x Lulus limited edition bridal collection brings together Elliatt’s signature romantic aesthetic with Lulus' chic, sophisticated, and...
May 20, 2025
Social media platform Pinterest’s annual wedding trends report has revealed that brides-to-be are incorporating rich colours, unique personal touches and timeless elegance for their wedding day, as Gen Z continues to shake up the wedding landscape. According to Pinterest, brides are embracing the return of 90s dress silhouettes, colourful...
May 8, 2025
When you’re a wedding company, like American bridal house Justin Alexander, creating gowns under numerous brand names, how do you showcase them to buyers and press with one event? How about a faux Italian-inspired wedding day in the romantic and luxurious setting of a castle in Rome, Italy? The Justin Alexander ‘Delivering on a Dream' event at...
Apr 11, 2025
Justin Warshaw, chief executive officer of American bridal company Justin Alexander, has joined forces with other bridal leaders from Allure Bridals, Mon Cheri, Maggie Sottero and Watters to appeal to President Trump to exclude formalwear from tariff increases to protect US jobs. In an open letter on petition platform Change.org, Warshaw called...
Apr 9, 2025
London-based fashion label Ashish, which recently returned to the catwalk during London Fashion Week, is entering the bridal market with a dedicated collection reimagining some of the designer’s celebrated archival pieces. The six-piece capsule bridal collection brings Ashish’s signature craftsmanship to wedding dresses, offering a fresh...
Italian luxury footwear brand Casadei has unveiled a bespoke bridal footwear collaboration with New York-based bridal and couture fashion label House of Gilles. The collaboration promises to celebrate bespoke and timeless elegance, blending the ethereal quality of House of Gilles’ couture bridal with the signature silhouettes of Casadei,...
Apr 8, 2025
For years, boho dominated bridalwear, but now it's making way for city chic. Satin and mikado fabrics, refined modern classics, and Hollywood glamour are increasingly coming to the forefront. While Rembo Atelier has long focused on the boho aesthetic in bridal, the Belgian brand is now stepping away from it. “Even though brides are still getting...
Californian-based fashion brand Lulus has launched its debut Wedding Trend Report, which includes a data-backed overview of the key styles, trends, and consumer shopping behaviors set to shape the Spring 2025 season. The Wedding Trends Report leverages sales data, consumer insights, and surveys to uncover key trends and styles for the upcoming...
Apr 7, 2025
Anyone working in the European bridalwear industry likely traveled to Essen, Germany, last weekend for European Bridal Week, which took place from March 29 to 31. The trade show revealed an industry still recovering from the 2024 ‘gap year’ and various crises, but positivity could also be felt. “Buyers are increasing their budgets again and are...
Apr 4, 2025