The clothing and accessories brand Rails, which combines "American comfort with European sophistication", is celebrating its 15th anniversary. For FashionUnited, its founder Jeff Abrams talks about the evolution of his offering, the development of his retail network and his ambitions for a more sustainable fashion. At the beginning of the brand,...
Oct 16, 2024
For the past two years, the Amsterdam Nine Streets has been a home-away-from-home to Rails, a brand born out of the coastal, laid-back vibes of California that now resonates on a global scale. Celebrating its 15th anniversary with events at their European stores that attracted fashion insiders and dedicated followers alike, the brand’s journey...
Sep 27, 2024
Founded in Los Angeles in 2008 with a single black hat, RAILS has grown into a leading global lifestyle brand. With more than 1,500 retailers in 50 countries, including prominent names such as Harrods and Saks Fifth Avenue, RAILS has generated over 350 million US dollars in retail sales. This meteoric rise isn't just about fashion; it's about a...
May 15, 2024
“Over the last 15 years, we have grown from a 5,000-dollar investment to over 750 million dollars in retail sales, to date,” said Jeff Abrams, creative director and founder of Californian lifestyle brand Rails, in a conversation with FashionUnited. Since the brand’s founding in 2008, the company has grown beyond its LA-roots in pursuit of...
Oct 25, 2022
Los Angeles-based fashion and lifestyle brand Rails has opened its second UK store in London’s Westbourne Grove. The 1,000 square foot Rails Notting Hill houses both womenswear and menswear, offering customers “an opportunity to experience in-person the full scope of the brand and product offering”. The open follows the success of its debut UK...
Apr 14, 2022
US fashion and lifestyle brand Rails has opened its first UK store in London’s Covent Garden. The 2,000 square foot store is located at 13 Floral Street and has been designed to reflect the brand’s Southern California roots to house its womenswear and menswear collections. The opening allows Rails to connect with what it calls its “highly...
Feb 23, 2022
Los Angeles-based contemporary brand Rails is launching its debut sleepwear capsule collection in time for the holiday season. Available from November 2, the 18-piece capsule collection features long-sleeve trouser sets, short sets and sleep shirts in Rails’ iconic plaids, classic stripes and whimsical prints, in what the brand is calling a “...
Nov 2, 2018
Los Angeles-based contemporary fashion brand Rails has confirmed to FashionUnited that it is currently looking for the “right location” for its debut international store in London. In an interview with founder and creative director Jeff Abrams with FashionUnited, he revealed that the brand was currently finalising plans for its first flagship...
May 1, 2018
Rails, the Los Angeles-based contemporary fashion brand known for its super-soft shirts, is a brand on the rise. What started off with founder Jeff Abrams pitching a hat to retailers across America has become a global lifestyle brand not only for women, but men and children, and now the brand, which currently has more than 1,500 retailers...
Apr 25, 2018
Contemporary brand Rails just announced expansion plans for the West Coast label. Founder Jeff Abrams seems to be looking to Europe to extend the brand's retail footprint. Currently the label is known for its ready-to-wear including women's, men's, and children's. The collections consist of modern, classic pieces that are sleek and...
Apr 22, 2018
Amsterdam - Jeff Abrams never doubted the fact that his contemporary fashion label Rails was going to be a global success. Even though he faced a string of rejection from a number of leading retailers while trying to sell his first item from the brand, a black hat, he knew that someday Rails would be a hit. “To be honest I always felt that I was...
Oct 12, 2017
"&a mp;gt; Jeff Abrams talks about the brand, its expansion and future plans during the Rails collection launch in Amsterdam, 9 October 2017 Source: FashionUnitedTV, YouTube
Oct 9, 2017
