Adidas has sold sportswear brand Reebok to Authentic Brands Group (ABG) “for a total consideration of up to 2.1 billion euros” with the deal expected to close in the first quarter of 2022. The German sportswear giant said in a statement that ABG would pay the majority in cash at closing of the transaction and the remainder comprised of deferred...
Aug 12, 2021
Rapper Cardi B is expanding on her partnership with Reebok with a new sneaker style. Cardi B and Reebook are launching the Classic Leather Cardi sneaker, inspired by Cardi B’s love of gold (just remember her music video for “Money”). The style is a riff on Reebok’s Classic Leather with the midsole of the Legacy 83 style. The sneaker features...
Jul 9, 2021
Sportswear brand Reebok has unveiled its first collaboration with Daniel Moon inspired by the power of colour with palettes that evoke the colourists signature hair art. The ‘Major Reebok’ capsule features a bright, colourful twist on the Reebok Classic Leather Legacy and Club C Legacy silhouettes. Moon is one of the recognisable hair colourists...
Jun 22, 2021
Sportswear brand Reebok has teased the first look at the refreshed brand creative director under Kerby Jean-Raymond with a new film. The Pyer Moss designer was named vice president of creative direction for Reebok in September 2020 and has been providing creative leadership across all design disciplines, explained the sport’s brand. One of his...
Jun 16, 2021
As Adidas’ sale of Reebok enters its operational phase, the German sportswear giant could net just one billion dollars according to some estimates. That is almost 3 billion dollars less that its acquisition price in 2005, when it was purchased for 3.8 billion dollars. According to sources cited by Reuters, Adidas is ready to begin considering...
May 7, 2021
Sportswear brand Reebok has teamed up with Cardi B to launch its first-ever apparel collection with the rapper. The Grammy-winning rapper unveiled her ‘Summertime Fine’ collection with the brand this week and shared that it draws inspiration from 90s fashion and her summer memories at Coney Island. Launching on April 23, the apparel collection...
Apr 14, 2021
Sporting goods company Reebok has launched a new online program to help young people ages 17-20 develop skills, experience, and sneaker industry-relevant knowledge. Reebok has partnered with the online education platform Yellowbrick, national education workforce nonprofit JFF, and sneaker and fashion retailer APB to launch the program for 50...
Mar 19, 2021
In the fourth quarter, Adidas recorded sales growth of 1 percent on a currency-neutral, while sales were down 5 percent to 5.548 billion euros in euro terms. The company witnessed e-commerce growth of 43 percent. The company added that strong sell-through of the company’s products is also reflected in the growth of 14 percent in its...
Mar 10, 2021
As part of the development of its new five-year strategy, Adidas begin a formal process aimed at divesting Reebok. Going forward, the company said that it intends to focus its efforts on further strengthening the leading position of the Adidas brand in the global sporting goods market. “The long-term growth opportunities in our industry are...
Feb 17, 2021
Maison Margiela and Reebok are continuing their ongoing collaboration with the launch of a new sneaker, the Classic Leather Tabi Bianchetto. The sneaker, released on January 30, 2021, draws on codes evolved by creative director John Galliano that expresses the characteristics of the French fashion house through one of the sportswear brand’s most...
Jan 18, 2021
When Adidas AG agreed to buy Reebok for 3.1 billion euros in 2006 it was to improve its position to challenge Nike, the world’s biggest sportswear brand. By acquiring Reebok, Adidas closed the gap to a “manageable” two billion euros. But Reebok hasn’t fended Nike off and Adidas is thought to be exploring an imminent sale. According to Bloomberg...
Nov 11, 2020
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