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Authentic Brands Group appoints new Reebok CEO

Authentic Brands Group (ABG) has tapped Todd Krinsky as the new CEO of Reebok after acquiring the brand earlier this year. A Reebok veteran, Krinsky joined the US sportswear label in 1992 as an intern before working his way up the ranks to be appointed this year as vice president of the Reebok Design Group, where he oversaw product management...

Sep 7, 2022

Business

Itochu acquires rights to distribute Reebok in Japan

Itochu Corporation has announced that it has acquired the rights to distribute, market and licence Reebok in Japan from the brand’s owner, Authentic Brands Group (ABG). Itochu will work together with ABG and Locondo, a Japanese shopping mall company, as well as other partners, to develop the brand through retail and e-commerce, with the goal of...

May 19, 2022

Report

ABG taps Steve Robaire as EVP of Reebok International

Authentic Brands Group (ABG) has tapped Reebok veteran Steve Robaire as the sportswear brand’s first executive vice president of its international business. Robaire has almost 15 years of experience in brand licensing, sales and marketing. He spent the most part of his career at Reebok, joining in 2008 as associate product manager and working...

Apr 29, 2022

Business

ABG names LF Corp as Reebok’s strategic partner for South Korea

Authentic Brands Group (ABG) has continued with its strategy of establishing global partnerships for Reebok, announcing that it has signed a new long-term agreement with LF Corp, in South Korea. The partnership will allow LF the exclusive rights to distribute and sell Reebok apparel and footwear through wholesale, e-commerce and branded retail...

Apr 22, 2022

Business

Reebok continues global expansion with Canadian SportChek deal

Following its acquisition completion of Reebok, Authentic Brands Group (ABG) has continued its path of expansion for the label, striking a deal with multi-channel retailer SportChek to grow the sportswear brand through Canada. The long-term agreement will see Reebok apparel and footwear carried throughout 300 SportChek stores, e-commerce...

Mar 10, 2022

ManagementFeatured

Authentic Brands Group completes acquisition of Reebok

Multi-brand developer Authentic Brands Group (ABG) has announced the finalisation of its acquisition for sports retailer Reebok from Adidas. For what it has said is its largest acquisition to date, ABG has already taken steps to reposition and evolve the iconic sportswear brand through a string of global partnerships with operators, distributors...

Mar 3, 2022

ManagementFeatured

ABG announces partnership with New Guards Group for Reebok in Europe

Authentic Brands Group (ABG) is forming a long-term strategic partnership with New Guards Group, owned by Farfetch, for Reebok’s European businesses, luxury collaborations and premium distribution. The partnership will mean that brand platform New Guards, which designs, manufactures and distributes luxury fashion, will act as the core operating...

Feb 23, 2022

Business

ABG enhances Reebok's partnership with Footlocker

Authentic Brands Group has enhanced its partnership with sneaker retailer Foot Locker, Inc. for the Reebok brand within the United States. Through this agreement, Foot Locker, Inc. and its brands will deepen their assortment with Reebok and will exclusively carry select Reebok footwear models for men, women, and kids in its company-owned stores...

Feb 18, 2022

People

Kerby Jean-Raymond departs from Reebok

Kerby Jean-Raymond, founder and creative director of Pyer Moss, has said that he will be stepping down from his role as global creative director at Reebok, effective March 1. Jean-Raymond joined Reebok in 2017, and during his tenure he led the creative team in unifying the brand’s direction, resulting in significant growth among key categories....

Feb 3, 2022

Fashion

Maison Margiela and Reebok unveil latest collaboration

Maison Margiela and Reebok have unveiled a low-top version of the Classic Leather Tabi High trainer introduced in June 2021 as part of its ongoing collaboration. Image: Maison Margiela x Reebok Classic Leather Tabi Décortiqué Low The latest product launch between the French fashion house and the American sportswear brand reinterprets Reebok’s...

Jan 17, 2022

Business

ABG signs deal with Tristate to bring Reebok to China

Brand development and marketing company Authentic Brands Group (ABG) has signed a long-term licence agreement with Tristate Holdings Limited, enabling the firm to become the core licensee and operator for Reebok in China, Hong Kong, Macau and Taiwan. Already a longstanding ABG partner, the deal expands Tristate’s current relationship with the...

Jan 7, 2022

Fashion Featured

Reebok debuts second Cardi B collaboration

After the successful launch of Reebok x Cardi B’s capsule collection ‘Let Me Be… In My World’ this summer, Reebok has again teamed up with the rapper for the second drop, ‘Let Me Be…In My World Nighttime’. The collection, inspired by Cardi B’s Home of NYC at night, comes with a new metallic Cardi B classic leather sneaker, as well as an entirely...

Dec 29, 2021