Authentic Brands Group is planning an expansion of its Reebok brand across the US, Canada, Central and Eastern Europe via a new strategic partnership with Slam Jam. The premium lifestyle company and distributor will work together with the sportswear brand’s global design and supplier hub, RDG, to bring the brand to key global retail partners, a...
Jun 3, 2025
Authentic Brands Group, the global brand development and licensing platform, has announced new partnerships for Reebok’s operations in the US, Europe and the UK as the sportswear brand transitions its operations to Galaxy Universal’s portfolio. In the US, Galaxy Universal (Galaxy), the vertically integrated, global footwear organisation and...
Feb 19, 2025
Initial installment “Preseason OTU” draws on Nwigwe’s diverse cultural background and love for football, while celebrating new beginnings, landing February 21. February 6th, Reebok, the iconic sports culture brand, and Tobe Nwigwe the visionary artist known for his groundbreaking work in music and film, proudly unveil the highly anticipated “...
Feb 6, 2025
Authentic Brands Group (Authentic) has partnered with Sports Casuals International (SCI), a global sports apparel design and manufacturing company, to expand Reebok’s footprint in the golf category. Through the partnership, the company said in a release, SCI will design, manufacture and distribute Reebok-branded adult performance golf apparel...
Jan 17, 2025
A number of layoffs have been confirmed at Sparc, the firm running the US operations of Reebok, as it looks to restructure the sportswear giant’s footwear business. Sparc, a joint venture between Authentic Brands Group, Simon Property Group and Shein, announced the news to various media outlets, including Retail Dive, to which it said it was...
Dec 12, 2024
In its latest account filing, Reebok International Limited and its subsidiary RILUK IPCO reported profit after tax of 163.5 million dollars compared to 77.8 million dollars in the previous year. The company said that the annual trading report is for a 10 month period because the company was acquired by Authentic Brands Group in March 2022 from...
Nov 11, 2024
Authentic Brands Group is believed to have terminated its deal with Farfetch-owned New Guards Group (NGG), which had previously been the licensee of Reebok and oversaw the distribution of the sportswear brand in Europe. According to a memo from NGG Management to staff, seen and reported on by WWD, NGG has received a termination notice for the...
Nov 5, 2024
WNBA All-Star Angel Reese has signed a multi-year partnership extension with sportswear brand Reebok and will be launching her own signature sneaker in 2026. The move will mean that Reese becomes only the second WNBA player to receive a signature shoe from the brand. Reese joins other female basketball stars with signature shoe deals, including...
Nov 1, 2024
Global sportswear brand Reebok is making moves in the wellness space with a new partnership with Generation Joy to launch a line of sports nutrition and performance supplements. The Reebok-branded supplements have been designed to cater to a “broad audience, from committed gym-goers to the wellness-obsessed and weekend warriors,” explains the...
Oct 15, 2024
Authentic Brands Group is entering into a long-term partnership with Focus Brands to design, manufacture and distribute Reebok's outerwear, according to various media outlets including FashionNetwork. The partnership covers Reebok outerwear for adults and children in Europe and the United Kingdom. Focus Brands is the brand licensing division of...
Jul 30, 2024
Sportswear brand Reebok has joined forces with LA fashion and lifestyle brand Juicy Couture to launch a Y2K-inspired capsule collection. The limited-edition collection features eight apparel pieces and five unique footwear silhouettes, which merge Juicy Couture's signature rhinestones and velour with Reebok’s sports heritage style. Reebok x...
Jul 18, 2024
A special footwear capsule offers a creative journey through the Latin rapper-singer’s past, present, and future. Reebok, the iconic and irreverent sports culture brand, and Latin rapper-singer and brand partner Anuel AA, announced a collaborative product series titled “Soy Leyenda” (“I Am Legend”). Chapter 1 of the series, “I Will Be Legend”,...
Jul 1, 2024