Reebok news and archive

Galaxy Universal and Batra Group to lead Reebok operations

Authentic Brands Group, the global brand development and licensing platform, has announced new partnerships for Reebok’s operations in the US, Europe and the UK as the sportswear brand transitions its operations to Galaxy Universal’s portfolio. In the US, Galaxy Universal (Galaxy), the vertically integrated, global footwear organisation and...

FashionPress Release

Reebok and Tobe Nwigwe Debut Multi-Season “Reebok x Chukwu” Footwear and Apparel Collaboration Exploring Artist’s Roots

Initial installment “Preseason OTU” draws on Nwigwe’s diverse cultural background and love for football, while celebrating new beginnings, landing February 21. February 6th, Reebok, the iconic sports culture brand, and Tobe Nwigwe the visionary artist known for his groundbreaking work in music and film, proudly unveil the highly anticipated “...

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Authentic partners with SCI to expand Reebok’s presence in golf

Authentic Brands Group (Authentic) has partnered with Sports Casuals International (SCI), a global sports apparel design and manufacturing company, to expand Reebok’s footprint in the golf category. Through the partnership, the company said in a release, SCI will design, manufacture and distribute Reebok-branded adult performance golf apparel...

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Reebok’s US operations undergoes layoffs amid footwear restructuring

A number of layoffs have been confirmed at Sparc, the firm running the US operations of Reebok, as it looks to restructure the sportswear giant’s footwear business. Sparc, a joint venture between Authentic Brands Group, Simon Property Group and Shein, announced the news to various media outlets, including Retail Dive, to which it said it was...

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Reebok International reports increase in annual profit

In its latest account filing, Reebok International Limited and its subsidiary RILUK IPCO reported profit after tax of 163.5 million dollars compared to 77.8 million dollars in the previous year. The company said that the annual trading report is for a 10 month period because the company was acquired by Authentic Brands Group in March 2022 from...

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Authentic reportedly pulls Reebok licensing deal with New Guards Group

Authentic Brands Group is believed to have terminated its deal with Farfetch-owned New Guards Group (NGG), which had previously been the licensee of Reebok and oversaw the distribution of the sportswear brand in Europe. According to a memo from NGG Management to staff, seen and reported on by WWD, NGG has received a termination notice for the...

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Angel Reese to get her own signature shoe with Reebok

WNBA All-Star Angel Reese has signed a multi-year partnership extension with sportswear brand Reebok and will be launching her own signature sneaker in 2026. The move will mean that Reese becomes only the second WNBA player to receive a signature shoe from the brand. Reese joins other female basketball stars with signature shoe deals, including...

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Reebok expands into wellness with nutritional supplements

Global sportswear brand Reebok is making moves in the wellness space with a new partnership with Generation Joy to launch a line of sports nutrition and performance supplements. The Reebok-branded supplements have been designed to cater to a “broad audience, from committed gym-goers to the wellness-obsessed and weekend warriors,” explains the...

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Focus Brands acquires Reebok license for outerwear in Europe and the UK

Authentic Brands Group is entering into a long-term partnership with Focus Brands to design, manufacture and distribute Reebok's outerwear, according to various media outlets including FashionNetwork. The partnership covers Reebok outerwear for adults and children in Europe and the United Kingdom. Focus Brands is the brand licensing division of...

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Reebok unveils collaboration with Juicy Couture

Sportswear brand Reebok has joined forces with LA fashion and lifestyle brand Juicy Couture to launch a Y2K-inspired capsule collection. The limited-edition collection features eight apparel pieces and five unique footwear silhouettes, which merge Juicy Couture's signature rhinestones and velour with Reebok’s sports heritage style. Reebok x...

FashionPress Release

Reebok: Collaborative Product Series with Latin rapper-singer Anuel AA

A special footwear capsule offers a creative journey through the Latin rapper-singer’s past, present, and future. Reebok, the iconic and irreverent sports culture brand, and Latin rapper-singer and brand partner Anuel AA, announced a collaborative product series titled “Soy Leyenda” (“I Am Legend”). Chapter 1 of the series, “I Will Be Legend”,...

FashionPress Release

Reebok expands renowned Nano Training Shoe franchise to the court

Today, Reebok unveils the latest addition to the industry-leading Nano Training Shoe franchise, the Nano Court. Leveraging the brand’s rich history on the court along with its dominance and extensive knowledge within the training shoe market, the Nano Court is built to be the ultimate performance court shoe for sports like Pickleball, Padel, and...