Vineyard Vines news and archive

Vineyard Vines partners with Toys for Tots

Lifestyle apparel brand Vineyard Vines has partnered with nonprofit organisation, Toys for Tots. Toys for Tots looks to give back to children during the holiday season. Vineyard Vines has announced that it will donate 20 percent of sales from purchases made on Giving Tuesday to the organisation, in order to help them provide toys to children in...

Retail

Vineyard Vines to close all stores to limit COVID-19 spread

American lifestyle and clothing brand Vineyard Vines has announced that it will be closing all of its retail stores and outlets in an effort to protect communities from the COVID-19 pandemic. In an announcement from the company, Vineyard Vines stores will be closed beginning on Mar. 16 through Mar. 27 until further notice. “The safety and...

Fashion

Vineyard Vines launches limited-edition collaboration with Palm Beach Lately

Popular apparel brand Vineyard Vines has unveiled its first female-focused influencer collaboration. Created in collaboration lifestyle brand Palm Beach Lately, the collection draws inspiration from Palm Beach. Palm Beach Lately was founded by sisters-turned-business partners, Beth Aschenbach and Danielle Norcross, and was originally intended as...

Fashion

Vineyard Vines to be official brand of Mr. Rogers film ‘A Beautiful Day in The Neighborhood’

American lifestyle apparel brand Vineyard Vines has announced that it will be the official brand of A Beautiful Day in the Neighborhood, the upcoming biopic on Fred Rogers, also known as the American television personality, Mr. Rogers. In an announcement from the Vineyard Vines, the brand has collaborated with TriStar Pictures to create a...

Retail

Vineyard vines announces new concept store

Vineyard vines, the preppy brand best recognized by their pink whale logo, will be opening a new concept store in Calfironia featuring the Jim Nantz by vineyard vines collection. Nantz is easily recognizable to sports fans as a commentator on the National Football League, NCAA Division I men's basketball, and the PGA Tour. The store will be just...

Fashion

Vineyard Vines partners with new American lacrosse organization

Vineyard Vines is getting sporty. The American lifestyle apparel brand has announced a new partnership with the Premier Lacrosse League, a new organization that brings the sport to a national stage for the first time through a tour-based model. In celebrating of the league's first season, Vineyard Vines has been named as the Official Style of...

Fashion

Target's Vineyard Vines collection sells out quickly, angering shoppers

Target shoppers were not happy after the retailer launched its much-anticipated clothing and home goods collaboration with Vineyard Vines this weekend - yet their dissatisfaction did not come from the line itself. Shoppers were upset at how quickly items from the summer collection sold out. After the collection went on sale online at 3 AM on...

Fashion

Target and Vineyard Vines announce joint collection

Target is teaming up with Vineyard Vines for a limited-edition collaboration of home and apparel items. The American retail chain, which just this week began inviting third party retailers to sell on its e-commerce site, is no stranger to creating lines in partnership with fashion and lifestyle brands. Its current ans past collaborators include...

Fashion

Vineyard Vines partners with Jim Nantz for collection

Accessories and necktie brand Vineyard Vines just announced a new collaboration. The label is partnering with sports commentator Jim Nantz for a collection focused on golf apparel and accessories. The new collection will include multiple product offerings with Nantz's input in mind. The collection will debut Spring 2019 on the brand's website as...

Fashion

Vineyard Vines partners with Jim Nantz for custom collection

Vineyard Vines just announced it will be extending its partnership with CBS Sports Commentator Jim Nantz for a custom collection. The brand, known for its whimsical, trendy ties, just unveiled the collection this past week. The new collection includes the Forget-Me-Knot tie that launched earlier online this year, classic and mini toes, a canvas...

RetailFeatured

Vineyard Vines now open in Grand Central

Vineyard Vines has made a new home at Grand Central. The preppy brand has opened a 6000-square-foot flagship store in the commuter hub at 89 East 42nd Street on the east side of Vanderbilt Hall. The store is much larger than the company's other units which average between 3000 and 3500 square feet. The interior design of the store is very...

Retail

Vineyard Vines opening a flagship in Grand Central Terminal

The preppy brand known for their small whale logo has found a new location in New York City. For several years, Vineyard Vines had been testing the waters for how well they would do in the New York market with a store on the Upper East Side. Their first store was a 2500-square-foot space at 1151 Third Avenue and 67th Street, which opened in...