Virtual Reality news and archive

Walmart launches influencer-curated virtual shopping platform, Walmart Realm

Walmart has launched a new immersive online shopping platform designed to gamify consumers' shopping journeys. Dubbed Walmart Realm, the virtual platform features three different shopping environments that are driven by social trends and curated by social media influencers. The online shopping ‘realms’ include the underwater world of So Jelly,...

Retail

Harrods to host multisensory cinema experience

Xydrobe, a VR cinema pioneer, will host a multisensory experience on the 5th floor at Harrods commencing in June. The company is set to unveil a cutting-edge virtual reality cinema at the luxury department store, will seat up to 20 guests and feature monthly changing 4D brand experiences. Xydrobe is a company that collaborates with luxury brands...

Retail

Fossil partners with Tangiblee for cross-category, virtual try-on experience

Lifestyle and accessories brand Fossil has partnered with 3D and augmented reality (AR) platform Tangiblee to offer its customers a cross-category, stackable virtual try-on experience. One of the first within the watch and accessories segment to implement the immersive shopping and AR solution, US customers can now visit Fossil.com and virtually...

Business |Technology Featured

Widespread adoption of Meta's metaverse is yet to take off

It has been well over a year since Facebook became Meta. The social media giant announced the name change amid a flurry of corporate crises and scandals, but mainly to represent itself as a broad spectrum of technology applications rather than ‘just’ a social media platform. Meta promised to be a pioneer in the metaverse realm, where the near...

Business

Metaverse digital assets to be worth 225 billion dollars by 2027, says report

A new report on market opportunities in Metaverse platforms suggests digital asset marketplaces could be valued at 224.9 billion dollars by 2027. In the "Metaverse Market by Technologies, Platforms, Solutions and Applications in Industry Verticals 2022 - 2027" report by Research and Markets, blockchain solutions supporting the Metaverse could...

Retail

Hugo Boss introduces virtual reality dressing rooms for online shopping

Hugo Boss has launched a virtual reality dressing room allowing online shoppers to try on clothes using personalised avatars. The upmarket German brand has teamed up with virtual try-on (VTO) provider Reactive Reality for the initiative, which is initially available for customers from Germany, the UK, and France. Shoppers can try on thousands of...

Fashion

Tommy Hilfiger partners with virtual marketing company for future digital ventures

American designer Tommy Hilfiger, together with Hilfiger’s investment company HV Advisors, revealed the brand will be partnering with Elite World Group (EWG) Virtual to invest in virtual talent and experiences and expand the organisation’s reach. The partnership will utilise EWG’s digital technology and emerging media and likely expand the...

Retail

Burberry launches virtual replica of Tokyo flagship store

Burberry has linked with Elle Digital Japan to create an interactive virtual replica of the British luxury label’s flagship in Ginza, Tokyo. Customers will be able to explore the three-floor digital store using icons on their screens to navigate, purchasing items from Burberry’s Spring/Summer 2021 collection as they go. Just like the physical...

RetailFeatured

Inside Obsess, the platform bringing VR to digital retail

With the fashion industry constantly evolving around the world of technology and social media, the way consumers are shopping for products is changing, too. Platforms like Instagram have shifted from being the destination to discover new labels and products, but they’ve now become an avenue for consumers to shop directly from a brand or store’s...

Retail

Macy’s and Marxent partner up to add virtual reality experience to 70 Macy’s shops

A total of 70 Macy’s shops across the United States now feature a virtual reality experience, thanks to a partnership between the department store chain and retail technology company Marxent. Shoppers get to design a living space and visualize what Macy’s furniture looks like in it. “Macy’s is constantly looking for ways to bring excitement and...

News |IN-DEPTH

SuperNova displays the fashion world of tomorrow

Antwerp - From here on out, the term technology will be synonymous with Antwerp. Last weekend the SuperNova festival took place for the very first time, an event displaying the future of technology, proving that the fashion world, too, is no stranger to the ever-growing wave of digitalization. From flying cars to cocktail-mixing robots, from...

Fairs |IN-DEPTH Featured