Wildfox news and archive

Fam Brands acquires Wildfox

California manufacturing company Fam Brands is adding a new women’s label to its portfolio. The Los Angeles-based company—which owns proprietary and licensed brands including Eddie Bauer, Woolrich, Orvis, and more—announced on Feb. 3 that it acquired the contemporary label assuming design, production, and manufacturing to “seamlessly continue...

Business

Wildfox files lawsuit against H&M for copyright infringement

Contemporary women's line Wildfox has recently entered a lawsuit with retail giant H&M. The Los Angeles-based brand has decided to engage H&M by filing a lawsuit of its own trademark infringement. This past week, the brand has lodged several complaints against the Swedish-based company. The lawsuit was filed in the Central District of...

Fashion

Wildfox matures style in order to match its targeted audience

Los Angeles – Wildfox recently underwent a change with their design team. Their new creative director, Andi Sharp, has led the team in order to focus on widening product selection as well as focusing in their customer market. The new strategy involves appealing to a target audience that is a little more mature than what Wildfox’s current...

Fashion

Wildfox to release collaboration to celebrate Coca-Cola's 100th anniversary

Los Angeles - SoCal-based brand Wildfox recently paired up for a new collaboration. To toast Coca-Cola’s 100th anniversary, the Cali-label paired up for a new capsule collection. In teaming with Coca-Cola, the two have come together to create a vintage-inspired, retro collection available this week. Debuting on Tuesday, October 20, the...

Fashion

Wildfox opens pop-up at Desert Hills Premium Outlets

Wildfox, Los Angeles-based brand, opened up a pop-up store in Desert Hills. The temporary shop opened officially on Thursday, May 21. The contemporary label is known in Los Angeles for its vintage, bohemian pieces. Part of the company’s retail plan is to have an outlet. “As we grow in retail, it’s only natural to have an outlet,” Jimmy Sommers,...

Apparel

Forever 21, Lord & Taylor and Wildfox to launch Barbie Fashion

Mattel Inc. is preparing to introduce a series of fashion and accessories collections this fall which have been inspired by its best-selling doll, Barbie. Apparel labels Forever 21, Lord & Taylor and Wildfox are all set to launch separate collections, based on the famous doll and secure her place as an eternal fashion icon. “This fall really is...

Trends

Wildfox at Miami Swim 2013

Designer Kimberley Gordon debuted her Wildfox Swim Cruise 2013 collection at Mercedes-Benz Fashion Week Miami Swim 2013 in Miami Beach, Florida. The second Wildfox swimwear collection consists of floral and geometric printed swimsuits. Bikinis and shoes featured American and British flags. Gordon: “The collection is inspired by the American Girl...