Be Robin Hood announces plan to donate 100% of profits

Charitable clothing brand Be Robin Hood is planning to become even more charitable. The Denver-based company, which functions as a marketplace for fellow ethical brands will donate all of its profits earned this summer to the Make-A-Wish Foundation's Trailblazer Challenge until it reaches a goal of 2,500 dollars.

The Trailblazer Challenge utilizes a celebratory 23.7 mile hike on the Colorado Trail on August 11 to incentivize fundraising towards the Make-A-Wish Foundation. This is the second year that Make-A-Wish has held the Trailblazer Challenge as a way to raise money towards granting wishes for children with critical illnesses.

Be Robin Hood has donated 10 percent of its profits to several charities since the company was founded less than three years ago. With its plan to donate 100 percent of profits until it reaches its goal, the company hopes to inspire others to give as well.

"We've decided that this summer's giving commitment will be the beginning of an array of similar movements to help with causes that we care deeply about," said Be Robin Hood founder Ricky Marton in a statement. "The coming months will be both challenging yet rewarding as our followers jump on board with this new direction, and we couldn't be more excited to start it all off with our Make-A-Wish partnership."