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Boohoo.com collaborates with Stella Hudgens for summer capsule

By Sara Ehlers

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Online retailer Boohoo.com just announced a new collaboration with influencer Stella Hudgens for the upcoming season. In pairing with the model and actress, the women’s collection will represent her personal style with an emphasis on summer style.

The capsule collection will range between 40-60 pieces, according to WWD. Including ready-to-wear apparel, shoewear, and accessories, the collection will include looks that are appropriate for the beach, summer, festivals, and for eveningwear. As the younger sister of festival-style icon Vanessa Hudgens, the younger starlet has made a dent into fashion design with collaborations like this one. In this particular process, Hudgens was very involved with the design elements of the collection including input for colors as well as the overall style. “I’m a personal fan of Boohoo.com, so it was a fun creative process in a very collaborative environment,” she told WWD of the collaboration.

With materials including denim and crocheted materials, the looks fall into Coachella-influenced festival style as well as beachwear. Although mostly centered on the daytime and summer looks, the pieces will also include pieces that can be put together for evening looks. Ranging in price from 12 to 66 dollars, the collection will include sizes starting at 4 up to size 12. Launching the week of May 22, the collection will be available exclusively on Boohoo.com.

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