JustFab and blog platform Betches launch a new collection

After launching a new collection with extended sizes, it seems that JustFab is still venturing into new projects. The clothing company just also recently announced a collaboration with popular fashion blog Betches.

According to Apparel News, the two have joined forces to create a collection with clothing, footwear, and accessories. Betches founders Jordana Abraham, Samantha Fishbein, and Aleen Kuperman will be selecting the pieces that will be offered through JustFab. Together, the collaboration will emphasize a fun, quirky collection with graphics. According to an interview on their website, the collaboration will also highlight style and humor, while also empowering women of all sizes. “We wanted it to be something that our fans could appreciate rather than just a niche group, and we think JustFab is the perfect partner for this initiative,” the founders of Betches said of the collection.

The trio behind Betches founded the blog around 2011. Since then, the blog and accompanying Instagram account has acquired a huge following with an audience of over 5 million, according to their website. With their successful Shop Betches retail endeavor, the next natural step for the trio was to launch a collaboration with JustFab. At the moment, there is no set launch date for the collaboration.