Madewell launches new recycled jacket for fall
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Fashion
Fashion and lifestyle brand Madewell, which recently filed for an independent public offering earlier in Sept., continues to stay ahead of the trends in retail as it targets the Millennial demographic. For its latest initiative, the brand has brought back its Travel Packable Puffer in new colorways, along with a fit designed for men.
The Travel Packable Puffer, which is available 128 USD for women and 148 USD for men, features PrimaLoft insulation, an alternative to down made with 100 percent recycled materials. According to the announcement from Madewell, this insulation for the women's jacket reduces waste from 15 water bottles per puffer, while the men's jacket saves 20.5 water bottles. The jacket also folds neatly into a neck pillow, making it an easy piece for traveling in the fall.
Madewell’s Travel Packable Puffer jacket is only available on Madewell’s online store and comes in three colors for women: black, green, and red, and two colors for men: yellow and black.
Images: Courtesy of Madewell