- Sara Ehlers |
After launching a jewelry line, it seems Kristin Cavallari is ready to take her business to the next level. The reality-star-turned-designer is branching out to transform Uncommon James into a full lifestyle brand.
Alongside the apparel launch, the brand is set to open its first flagship. The store will launch in Nashville, Cavallari's current city of residence. According to JCK Online, the designer moved to the city about a year about with her athlete husband Jay Culter. The new store will boast 3,500 square feet including office space. The location seemed to be the natural choice for the designer due to her personal life. “Opening a store is an idea that I had been floating around for a few years, but we were never in one place long enough because we used to split our time between Chicago and Nashville," she told WWD. Now settled in the iconic city, Uncommon James will be able to expand to see how it fares as a lifestyle label.
The newly planted boutique will handle e-commerce orders, retail the brand's new apparel, and also sell the brand's 14k gold-plated jewelry line. In the future, the store will also showcase a collaboration with Australia-based baby line Sapling Child for a Little James baby clothes and accessories collection, according to JCK.