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Fairs

Berlin fashion fairs end with debate about their future

Berlin’s fashion fairs had just closed their doors at the end of January when Jörg Wichmann opened the debate about their future. The CEO of Panorama trade fair announced plans that sounded almost revolutionary: Wichmann said in a statement that Panorama was going "on the offensive to meet the industry's desire for a shared location for all...

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News

Inside the July 2018 Berlin fashion trade fairs

Gorgeous summer weather set the tone for a positive mood at the Berlin fashion fairs last week. Even though the crowds seemed to be somewhat smaller than in previous seasons, the atmosphere at the eight events in the German capital was generally cheerful – disguising the fact, that German fashion retailers have been struggling with unfavourable...

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Fashion Partner Content

BRIGHT goes public: full programme at the skate show

This season, Bright trade show, which is dedicated to skateboarding and everything that goes with the skate lifestyle, is throwing open its gates to the community outside the fashion scene. “The entire skate universe is invited, so everyone can experience the streetwear collections, hero brands, active challenges and the energy of this unique...

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Fashion Partner Content

Thrasher – authenticity and the merchandise trend

The logo and merchandising trend continues. The skate magazine Thrasher is, to the delight of some and annoyance of others, probably the most prominent example of this phenomenon. Skating is cool and even non-skaters want to have a share of the coolness pie. For a couple of seasons now Thrasher merch has been flying off the shelves like hot...

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Fashion Partner Content

New Balance Numeric – a number in its own right

New Balance: the brand is probably familiar to everyone. But what’s the story with New Balance Numeric? Those who don't come from a skating background might well never have heard of the New Balance Numeric. This is the name of the skateboard range from shoe brand New Balance, which is known for its classic sneakers and technical sports shoes. In...

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Fashion Partner Content

January is a time for everything new

Just like the retail sector, a trade show needs to continually develop and be able to surprise with new stimuli. Standing still is a step backwards. The Premium Group is therefore always striving to integrate a high percentage of new brands in order to map out its portfolio each season to be as exciting as possible. The organisers’ ambitious...

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Fashion Partner Content

Innovations in all areas

The industry finds itself in turmoil – on every level. Whether it’s sales channels, supply chains, sustainability or functionality – all the brand parameters must be sounded out and, where necessary, readjusted or removed. Some brands have no fear of looking in the mirror. These innovators are exhibiting at Premium and we introduce you to them...

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Fashion

​Money-Makers: What Berlin earns from Berlin Fashion Week

London - The start of a new year brings the start of a new season for the fashion industry and signals the kick off of the bi-annual showcase known as fashion week. The top four international fashion capitals of the world - New York, Paris, London and Milan - have solidified their reputations as the fashion-hot spots in part thanks to their...

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