Launchmetrics news and archive

China, influencers and collaborations: The drivers of the sportswear market

Launchmetrics, the data analyst specialising in fashion, luxury and beauty brands, has looked at the sportswear phenomenon for the first time, which has been a driving force in fashion and lifestyle for years. The report, Sportswear Insights by Launchmetrics, examines key trends, influential voices and successful brand strategies in an attempt...

ManagementFeatured

Launchmetrics acquires competitor DMR to boost analytical abilities

Brand performance cloud Launchmetrics has announced the acquisition of its largest competitor DMR, growing its portfolio and boosting its capabilities in data and analytics. As its fifth acquisition, Launchmetrics has continued to implement its strategy of becoming a leader in brand performance, now providing SaaS solutions to over 1,200...

Business

Launchmetrics acquires Parklu

Launchmetrics, the brand performance cloud for fashion, luxury, and beauty, has acquired China’s leading influencer analytics platform Parklu. Parklu manages a network of more 100,000 fashion and beauty influencers, known locally as key opinion leaders (KOLs) across all of China’s major social media platforms including WeChat, TikTok, Weibo,...

Fashion Featured

Lyst x Launchmetrics: media's impact on fashion weeks in figures

At a time of worldwide social media usage and lightning fast livestreams a question arises: how do these factors impact the unchanged, traditional fashion weeks, and how is that impact made? Data research agency Launchmetrics and fashion search engine Lyst researched this issue. The conclusion: fashion weeks still remain relevant for brands. In...

Management

Launchmetrics acquires fashion content creator IMAXtree

Launchmetrics, the marketing platform and data analytics solution for the fashion, luxury and beauty industries, has acquired visual content creator IMAXtree. This marks the company’s first acquisition since its 50 million dollar fundraising in September 2018 as part of its strategy to build the most comprehensive, vertical data asset in the...

Business

Launchmetrics launches C-suite platform to measure ROI on marketing campaigns

Launchmetrics, the data analytics firm for the fashion and beauty industries, has announced the release of a new tool, Insights by Launchmetrics, to help C-level executives decide where to allocate their marketing investments. Using Launchmetrics’ Media Impact Value (MIV) algorithm, which attributes a monetary value to media exposure, marketers...

Fashion

These are the brands that got the most exposure from Met Gala

Dressing a celebrity for the Met Gala, the annual fundraiser for the Costume Institute of the Metropolitan Museum of Art in New York, always means increased media exposure for a brand. However, some outfits generate more buzz than others, leading some brands to get more return on their Met Gala investment. Data analytics firm Launchmetrics has...

Fashion Featured

Dior generates more buzz than Chanel on Paris Fashion Week

Everybody knew Chanel would be the center of attention on Paris Fashion Week, given the unfortunate circumstances of Karl Lagerfeld’s passing. Even so, Dior managed to score the most relevant media placements during the event, according to data analytics firm Launchmetrics. Although Chanel was by far the most-talked-about brand of the season,...

Fashion

Launchmetrics: Ralph Lauren benefitting the most from fashion week exposure

Fashion weeks are a great opportunity to generate buzz around a brand, but who’s doing it best? Launchmetrics, a data analytics firm focusing on the fashion, beauty and luxury sectors has measured the impact of 400 runway shows during last season’s Paris, Milan, New York and London fashion weeks and concluded that Ralph Lauren is the brand...

Business

Launchmetrics teams up with Pinterest to provide data to brands and influencers

Launchmetrics, the data insights company specializing in the fashion, beauty and luxury markets, has partnered up with Pinterest to educate brands and influencers on how to best use the visual search platform to gain insights into their audiences, find the right partners to work with and increase the reach and engagement of their campaigns. “...

Fashion Featured

Is there a future in dedicated men’s fashion weeks?

New data from Launchmetrics states that brands must evaluate the costs of organising two shows per season for menswear and womenswear, putting a spotlight on whether there is a future for dedicated men’s fashion weeks. In ‘The State of Menswear 2019: A Data Analysis of Men’s Fashion Weeks’ report, Launchmetrics explains that the rise of...

Fashion

Launchmetrics, the leading marketing platform in fashion, luxury and cosmetics

Celebrity endorsements and brand partnerships have been the traditional formats to promote and launch new products for decades; however, technology and social media has revolutionized the way fashion, luxury and cosmetic brands approach marketing. Growing up in a globalized and digital world, today’s consumers are digital savvy and brands are...